CRM Specialist

G-STAR; Valencia; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading denim brand in Valencia is seeking a Senior CRM Specialist to manage and optimize multi-channel CRM campaigns and enhance customer journeys. The ideal candidate has at least 3 years of experience in CRM, strong analytical skills, and a passion for email marketing. Join us to shape the future of G-STAR in Spain with a competitive salary and excellent perks.

Servicios

Clothing budget

Fully paid private medical insurance

Monthly allowance for food, transport, or childcare

Work from home flexibility

Access to learning platforms

Formación

• Minimum of 3 years experience in a CRM related position.
• Proven expertise in email marketing and campaign management.
• Hands-on experience with A/B testing and campaign optimization.

Responsabilidades

• Manage CRM trade calendars for different G-STAR entities.
• Plan and create CRM campaigns while collaborating with teams.
• Analyze and report on CRM campaign results to optimize performance.

Conocimientos

Email marketing expertise

Campaign management

Analytical skills

Stakeholder communication

Herramientas

Tableau

Excel

Google Analytics

CRM tool knowledge

Descripción del empleo

Overview

WE ARE DENIM HEADS.
We love denim. Live and breathe it. It\'s in our DNA.
At G-STAR, we see no limit to what denim can do. We believe it can be force of progress and innovation for both people and planet. How? By hiring the most creative, curious and caring minds. People who think beyond fashion. Bringing big ideas to big challenges. Driven by possibility.Those who work hard, make mistakes, but always continue to grow. Denim is in our DNA, our people are our stitching.

Join the denim heads making raw denim!
We are committed to creating an inclusive environment and welcome applications from all qualified candidates, regardless of background, identity, or experience.

What we\'ll do together

In this role, you\'ll be part of the global CRM team and based in our Valencia office. You will be responsible for developing global and regional CRM campaigns, whilst looking closely to the consumer journey and optimizing online visits, conversion, and revenue. You will be responsible for planning and executing multi-channel CRM campaigns (newsletters, sms, app push) for G-STAR and its different entities globally and regionally. Your primary focus will be on managing the CRM trade calendar, briefing different internal teams, and aligning with key stakeholders across our regions. You will use data-driven insights to continuously optimize campaign performance. You are the senior expert when it comes to the planning, briefing and execution of all CRM campaigns.

Besides that, you are reporting on campaign results and derive actionable insights from them to continuously optimize performance of our main KPI\'s. To create and build the CRM campaigns, you will be working closely with our marketing, e-commerce and regional teams to coordinate the needed input and assets. You have a great eye for design, but you are also guided by your capability to interpret numbers. You are constantly looking for opportunities to improve CRM performance, for example by deep dives and AB-testing. Next to that, you keep up with the latest trends in email marketing and keep an eye on competitors.

YOUR TASKS & RESPONSIBILITIES

• Own and manage the CRM trade calendars for different G-STAR entities, ensuring timely execution of our campaigns via email, push and SMS;
• Brief, create and plan CRM campaigns, whilst working closely together with marketing & e-commerce trade & product teams;
• Collaborate with our regional offices (USA, Asia, South Africa) to localize and align CRM initiatives with market-specific goals, whilst making sure best practices are applied;
• Continuous analysis and reporting of CRM campaign results on main KPI\'s, to derive actionable insights and optimize future campaigns;
• Own the A/B test roadmap for all CRM communications;
• Share and rollout best practices with important stakeholders;
• Lead the quarterly alignment process with regional offices, marketing and trade for the planning and creation of all CRM campaigns and initiatives;
• Create quarterly forecasting and monitor CRM performance. Align with stakeholders on action points;
• Stay up to date with CRM best practices, email marketing innovations, and competitor activity;
• Supervise the CRM intern.

WHAT YOU BRING TO THE TABLE

• A minimum of 3 years of experience in a similar CRM related position;
• Proven expertise in email marketing and campaign management;
• Hands on experience with A/B testing and campaign optimization;
• Excellent planning and stakeholder communication skills;
• Strong analytical skills and experience with tools like Tableau, Excel and Google Analytics;
• You have an eye for design but are also still driven by numbers;
• Preferable knowledge of Bloomreach Exponea or a similar CRM tool;
• You will be our ideal candidate is you are a senior CRM Specialist that is data-driven, proactive, detail-oriented and thrives in a fast-paced collaborative environment;
• Finally, if you have a strong personality and excellent verbal and written communication skills in English, we\'d love to meet you!

WHAT WE BRING TO THE TABLE

We recently moved into our state-of-the-art office in the vibrant city of Valencia. This could be your chance to play a pivotal role in shaping the future development of G-STAR in Spain!

Beyond a competitive salary, working at G-STAR brings many other perks and exciting opportunities:

• A clothing budget to showcase your personal style while representing G-STAR,
• A fully paid private medical insurance,
• A monthly additional allowance to spend in food, public transport or childcare,
• Flexibility to work from home up to 2 days per week, promoting a healthy work-life balance,
• Free access to leading learning and development platforms like Udemy and Goodhabitz.

WHAT WILL HAPPEN NEXT

- We will thoroughly review your CV.

- We have a large expat community at G-STAR, so please apply in English.

- When we hopefully find what we are looking for, we will call you for a chat and if it\'s a good fit, we\'ll plan our first interview.

- Because we\'re very curious how you\'d survive a mission impossible, we ask you to prepare a real-life business case and a fun gamification assessment in a follow-up interview.

- When we\'re ready to commit to each other, we\'ll finalize the terms we\'ve discussed, and we\'ll explain to you how to order your first pair of jeans from the G-STAR employee store. Good luck.