CRM Marketing Specialist

Holded; Barcelona; Presencial; EUR 35.000 - 55.000; Jornada completa

Descripción de la vacante

A tech company in Barcelona is seeking a CRM Marketing specialist to own customer lifecycle programs. You'll collaborate with marketing, sales, product, and customer success teams to deliver personalized experiences. The ideal candidate has 2–3 years of CRM marketing experience, strong organizational and analytical skills, and proficiency with tools like HubSpot. This role includes a permanent contract, flexible hours, and excellent growth opportunities.

Servicios

26 paid days-off

Flexible working hours

Free catered lunch

Continuous training budget

Gym membership discounts

Formación

• 2–3 years of experience in CRM Marketing ideally in SaaS or B2B.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Experience with marketing tools and platforms.

Responsabilidades

• Own the planning, execution, and optimization of customer lifecycle programs.
• Manage and update lifecycle campaign content, including email and in-app messaging.
• Monitor key customer health and engagement metrics.

Conocimientos

CRM Marketing experience

Organizational skills

Analytical mindset

A/B testing

Customer segmentation

Communication skills (Spanish & English)

Herramientas

HubSpot

Intercom

Braze

Descripción del empleo

Join the team. Make an impact.

At Holded, we believe that daily admin should never stop a great idea from becoming a success. That's why we create intuitive software to empower anyone who dares to start their own business. Long story short: we want to make business simple.

In order to create cutting-edge products that meet the needs of the sector, talent is essential. We are looking for passion, creativity, and commitment. In return, we offer the same.

The Role

As a CRM Marketing specialist you will own the planning, execution, and optimization of customer lifecycle programs (onboarding, adoption, retention etc.).

You will collaborate with cross-functional teams (marketing, sales, product, and customer success) to deliver consistent and personalized customer experiences.

On a day-to-day basis you will be:

• Managing and updating lifecycle campaign content, including email, in-app messaging, and other touchpoints.
• Monitor key customer health and engagement metrics to identify opportunities for improvement.
• Assist in analyzing campaign performance and generating insights to inform future strategies.
• Maintain lifecycle program documentation and contribute to process improvements.
• Work closely with senior team members to execute lifecycle strategy and test new initiatives.

About you:

• 2–3 years of experience in CRM Marketing ideally in Saas or B2B.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Analytical mindset; comfortable working with data to draw insights and measure impact.
• Experience with A/B testing and marketing automation.
• Knowledge of customer segmentation and journey mapping.
• Experience with marketing tools and platforms like HubSpot, Intercom, Braze, or similar.
• Excellent written and verbal communication skills (Spanish & English)

What it's like to work with us

• Permanent contract
• 26 paid days-off
• Flexible working hours
• Short work-day on Fridays
• Free catered lunch
• Continuous Training: annual budget for training for each employee
• Fully equipped kitchen with snacks, drinks, and fresh fruit.
• Top-notch work equipment
• Office in front of the sea with ping pong, pool table, PlayStation…
• Interesting projects and a great work environment
• An excellent opportunity to grow with the company
• Discounts on a Gym membership

At Holded, we do things a bit differently. There’s no corporate nonsense, and no old-fashioned hierarchy. Instead, we work in self-sufficient, autonomous teams. Think of them like start-ups within a start-up that learn from each other.

We didn’t start Holded to be another software company. We started Holded to be epic, and you will be part of it.