CRM Manager (F/M/D)

Freenow; Barcelona; On-site; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Flexible working arrangements

LinkedIn Learning

Sabbatical & special leave

Job summary

Freenow by Lyft seeks an experienced CRM Manager to drive lifecycle engagement across our European markets. You’ll own end-to-end campaigns, craft data-driven strategies and collaborate with Marketing, Product and local teams to activate and retain users.

Based in Europe, you’ll shape omnichannel journeys, implement experimentation frameworks with Braze, and mentor a cross-functional team to accelerate growth while upholding our diverse, inclusive culture.

Qualifications

• 3+ years of experience in CRM, lifecycle marketing or customer engagement, ideally regional/global.
• Hands-on experience with CRM platforms (Braze preferred).
• Strong project and stakeholder management with cross-team influence.
• Data-driven mindset using quantitative and qualitative insights.

Responsibilities

• Design and execute CRM strategies activating and retaining users across 9 markets.
• Own end-to-end campaign delivery from ideation to execution across channels.
• Advise on global and local initiatives, ensuring timely messaging.
• Lead experimentation, A/B testing and insights-driven improvements.
• Drive cross-functional projects like dashboards, lifecycle segmentation and automation.
• Manage campaign calendar and automations aligned with lifecycle stages.
• Act as primary contact for CRM, collaborating with Marketing, Product and local teams.

Skills

CRM strategy

Lifecycle marketing

Data-driven

English fluency

Tools

Braze

SQL

Job description

Location: Come and join us either in Barcelona, Berlin or Hamburg!

Freenow by Lyft empowers smarter mobility decisions helping people to move freely and cities to thrive.

We are looking for an experienced CRM Manager to join our diverse and driven team. In this role, you’ll play a key part in achieving ambitious growth targets by engaging and retaining our global user base through impactful, data-driven CRM strategies.

YOUR DAILY ADVENTURES WILL INCLUDE:

• As part of the central CRM team, you will: design and execute CRM strategies that activate, engage and retain users across our 9 markets
• Own end-to-end campaign delivery, from ideation to execution, across multiple channels
• Advise on global and local initiatives, ensuring the right message reaches the right user at the right time
• Drive experimentation and optimisation, setting up A/B tests, analysing results, and turning insights into actionable improvements
• Lead cross-functional projects, such as dashboard creation, lifecycle segmentation, process optimisation, and experimentation frameworks
• Manage and optimise the campaign calendar alongside automations, aligning communications with lifecycle stages and business priorities
• Act as a the main point of contact for your area of CRM, collaborating closely with Marketing, Product and local teams

TO BE SUCCESSFUL IN THIS ROLE:

• 3+ years of experience in CRM, lifecycle marketing, or customer engagement – ideally at a regional or global level
• Hands-on experience with CRM platforms (experience with Braze is a strong plus)
• Strong project management and stakeholder management skills, with the ability to influence across teams and markets
• Ability to prioritise and manage multiple initiatives in a fast-paced environment
• A data-driven mindset, using both quantitative and qualitative insights to inform decisions
• Excellent communication skills in English (other European languages are a plus)

BENEFITS & PERKS IN A NUTSHELL:

• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policy
• Mobility Credit
• Health Insurance
• Employee assistance program

DIVERSITY, EQUITY & INCLUSION:

Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.

We want you to grow and evolve, bring your true self to work.

ABOUT FREENOW:

Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.

In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?