CRM Lifecycle Lead

Remotely; España; A distancia; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A global health and fitness leader is seeking a Lifecycle Lead to enhance customer experience across their app suite. The ideal candidate will have 5+ years in lifecycle roles, with expertise in engaging users through onboarding and retention strategies. Join a vibrant team aiming to create impactful engagement that fosters user health and wellness. This position is based in Spain and offers opportunities for significant professional growth.

Servicios

Personal and professional growth opportunities

Empowered leadership culture

Focus on meaningful outcomes

Formación

• 5+ years in lifecycle or CRM roles at app-first or mobile-centric businesses.
• Deep understanding of onboarding, activation, engagement, and retention strategies.
• Hands-on experience with marketing automation tools.

Responsabilidades

• Define and scale onboarding and activation strategies.
• Build a roadmap for lifecycle engagement.
• Lead development of data-driven engagement channels.

Conocimientos

Lifecycle Strategy

Data-Driven Mindset

Cross-Functional Influence

Herramientas

Marketing Automation Platforms

CDPs

Analytics Platforms

Descripción del empleo

🚀 Who Are We?

Welcome to Welltech—a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life‑changing apps, all designed to boost well‑being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.

Why Welltech?

Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We’re Looking For

We are seeking an experienced Lifecycle Lead to own and scale our early customer experience across our suite of apps and across key geographies like US, LATAM and EU. This leader will design and optimise onboarding and activation journeys, laying the foundation for retention and long‑term engagement as our product matures.

✨ Key Responsibilities

• Onboarding & Activation: Define, test, and scale strategies that guide new customers through their first days and weeks, ensuring value realization and habit formation
• Lifecycle Strategy: Build a roadmap for lifecycle engagement, beginning with onboarding and activation, and expanding into retention, advocacy and reactivation.
• Customer Insights: Use app data, journey mapping, and behavioural signals to identify friction points, churn risks, and opportunities for deeper engagement.
• Cross‑Functional Leadership: Represent lifecycle strategy in senior forums, influencing Product, Analytics, UX/Research, and Growth Marketing roadmaps with customer‑first insights.
• Engagement Channels: Lead the development of personalised, data‑driven engagement across push, in‑app messaging, and email to support activation and growth.
• Feature Adoption: Partner with Product to accelerate adoption of new features and expand customer value.
• Advocacy & Growth: Identify and test opportunities for referrals, cross‑sell, upsell, and long‑term loyalty programmes as the business evolves.

✨ The ideal profile

• App Experience: Proven track record ideally 5+ years in lifecycle or CRM roles at app‑first or mobile‑centric businesses.
• Lifecycle Expertise: Deep understanding of onboarding, activation, engagement, and early retention strategies.
• Data‑Driven Mindset: Strong ability to interpret customer behaviour data, apply insights, and leverage tools like CDPs, analytics platforms, and marketing automation.
• Channel Mastery: Expertise in mobile‑first engagement channels (push, in‑app, email, SMS and what’s app).
• Hands‑On with Marketing Automation: Direct experience configuring, operating and optimising campaigns on leading marketing automation platforms.
• Cross‑Functional Influence: Demonstrated ability to lead senior conversations and align diverse teams around customer engagement priorities.
• Strategic & Hands‑On: Able to balance high‑level strategy with hands‑on execution, testing and iteration.

✨ Process

⭕️ Recruiter call → ⭕️ Meet a team member → ⭕️ Skills assessment → ⭕️ Meet the Leadership team

✨ Why You’ll Love Being Part of Welltech

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve and succeed together.
• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
• Results‑Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
• We Are Well‑Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well‑being a reality!

Check out some of our products

Muscle Booster — https://musclebooster.fitness/

Yoga-Go — https://yoga-go.io/

WalkFit - http://walkfit.pro