Creative Strategist (e-commerce specialist)

Papa In Shape; Barcelona; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading fitness content company is seeking a Creative Strategist to drive performance through innovative ad campaigns. The ideal candidate will develop creative strategies, oversee production, and manage UGC collaborations while working fully remote. This role requires fluency in French and English, with a focus on performance-driven success and effective teamwork. Enjoy a remote work environment with extensive training and support.

Servicios

100% remote working

Fixed monthly commission

Intensive initial training

Health support for three months

Relocation package

Formación

• 3-5+ years in creative strategy within e-commerce or agency.
• Proven direct response capabilities.
• Ability to thrive in fast-paced, cross-functional teams.

Responsabilidades

• Develop creative roadmaps from campaign objectives.
• Own and improve the creative briefing process.
• Scout and manage UGC creators for campaigns.

Conocimientos

Fluent French

Fluent English

Creative strategy

Performance-driven mindset

Collaboration

Data analysis

Herramientas

Google Analytics

Adobe Creative Suite

Canva

Meta Ads

Google Ads

YouTube

Descripción del empleo

At Papa in Shape, we create bold, performance-driven content that inspires people to transform their fitness journey. As our Creative Strategist, you'll be the brain behind the ads: turning data into creative concepts, coordinating production with editors and creators, and pushing out content that doesn't just look good — it converts.

You’ll be working fully remote with a high-energy team (copywriter, video editors, UGC creators, founders) to produce content that fuels growth, maximizes ROAS, and makes Papa in Shape stand out in a crowded market.

What You’ll Do

Creative Strategy & Performance Alignment

• Turn campaign objectives and KPIs (ROAS, CPA, CPL) into smart creative roadmaps
• Use customer psychology, create processes and methods for copymining and competitor research, and competitor insights to shape messaging that hits
• Work with paid media teams to find the right storytelling angles for Meta, TikTok, YouTube, and Google Ads.

Briefing & Production Oversight

• Own the creative briefing process (designers, editors, copywriters, UGC actors)
• Deliver sharp, structured briefs that speed up execution and kill misalignment
• Oversee quality of assets, give clear feedback, and iterate fast
• Test multiple formats: UGC, motion, static, multi-frame, interactive.

UGC & Creator Strategy

• Scout, brief, and manage UGC creators aligned with Papa in Shape’s goals
• Build a pool of creators by vertical and scale collaborations
• Ensure smooth integration of UGC into ads with the media team
• Track UGC performance and double down on what converts.

Performance Reporting & Optimization

• Apply test-and-learn frameworks to messaging, visuals, and formats
• Deliver post-campaign creative reports with actionable insights
• Work closely with analytics & media to tie creative directly to business results.

Trend Scouting & Innovation

• Keep a constant eye on new ad trends, formats, and hooks
• Build a swipe file and concept library to speed up ideation
• Push bold ideas that differentiate Papa in Shape from the competition.

Requirements

• Fluent French / English
• Based in Thailand or willing to relocate in Thailand
• 3-5+ years in creative strategy (e-commerce or agency, performance-driven)
• Direct response mindset: you know how to make people click, convert, and stay
• Fluent in platform nuances: Meta, Google Ads, Motion App, Hyros, Google Analytics, YouTube, Adobe creative, Canva …
• Collaborative: thrive in fast-paced, cross-functional growth teams
• Balanced: mix creative instinct with data-backed decisions

Benefits

• 100% remote working
• Fixed monthly Commission
• Intensive initial training with experts
• Tools and training to help you go even further
• Three months of health support provided free of charge
• Self-employed status - Self-employed entrepreneur
• Package for relocation