Creative Strategist Contract

nooro; Madrid; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A fast-growing consumer brand group in Madrid seeks a Creative Strategist with extensive direct response advertising experience. The role focuses on developing innovative creative strategies, managing weekly productions, and briefing content creators to maximize ad performance across e-commerce platforms. Ideal candidates should possess a data-driven mindset and have hands-on experience with various creative tools to support efficient production processes.

Formación

• Proven experience in direct response advertising and creative strategy.
• Familiarity with VSL-style creative constraints.
• Experience managing and briefing content creators.

Responsabilidades

• Develop creative strategies by offer, funnel, and awareness stage.
• Manage weekly production sprints from intake to launch.
• Translate performance data into test briefs quickly.

Conocimientos

Direct response advertising

Creative strategy development

Data-driven mindset

Effective communication

Herramientas

ClickUp

Asana

Frame.io

Google Workspace

CapCut

Descript

Descripción del empleo

We’re a fast-growing consumer brand group selling across e-commerce, TikTok Shop, and Amazon. We prioritize direct-response strategy, product quality, and measurable efficacy. The team moves fast and operates with a high bar.

We’re hiring a Creative Strategist with heavy direct response experience.

You must have lived and breathed direct response advertising and VSL-style creative—knowing the beats, pacing, proof, and psychology that drive conversions. Develop a creative strategy by offer, funnel, and awareness stage; publish weekly test plans.

• Generate net-new DR angles from learnings, competitor swipes, and cultural trends.
• Write iteration briefs (hook swaps, lead / body edits, CTA tests, packaging, captions) with clear hypotheses.
• Brief content creators with DR talking tracks, shot lists, compliance guardrails, and demo guidelines.
• Translate performance data (Hook, Hold, CTR, CPC, CPA, ROAS) into new test briefs within 1–3 days.

Own weekly sprints: intake → brief → production → QA → launch → iteration.

• QA assets for typos, compliance, pacing, audio, and render quality.
• Review editor work with time‑stamped, DR‑specific notes (cut logic, proof beats, motion / graphics, sound).
• Coordinate with Media / Growth to ensure launches hit deadlines.
• Use light automation / AI for cut‑downs, resizing, and captions.
• Manage creator usage rights and content expirations.

• 100–200 DR ads shipped weekly
• 98% QA pass rate
• Clean DAM and clear creative pipeline visible to Growth / Media
• Track record of writing / briefing iterations and content creators for DR assets
• Data‑driven mindset; clear communicator who pushes creative toward DR performance.

Amazon and TikTok Shop creative systems.

• ClickUp / Asana, Frame.io, Motion / Varos, Google Workspace, CapCut / Descript, Runway / Topaz / ElevenLabs