Creative Strategist

nooro; Tarragona; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A growing consumer brand group in Spain is looking for a Creative Strategist with extensive experience in direct response advertising. In this role, you will be responsible for developing creative strategies, managing the production of numerous promotional ads weekly, and ensuring high-quality standards. Ideal candidates will have at least 3 years of experience and a data-driven mindset, capable of producing results in a fast-paced environment.

Formación

• 3+ years in direct response creative strategy, ideally with high budgets.
• Deep experience with VSL-style ads including structure and pacing.
• Proven ability to produce 100–200 ads weekly.

Responsabilidades

• Develop creative strategies for various offers and funnels.
• Manage weekly sprints from brief to launch.
• Ensure high-quality delivery of ads through QA.

Conocimientos

Direct response creative strategy

Data-driven mindset

Attention to detail

Post-production literacy

Clear communication

Herramientas

Premiere

Final Cut

ClickUp

Google Workspace

Descripción del empleo

WHO ARE WE?

We’re a fast-growing consumer brand group selling across e-commerce, TikTok Shop, and Amazon. We prioritize direct-response strategy, product quality, and measurable efficacy. The team moves fast and operates with a high bar.

WHO ARE WE LOOKING FOR?

We’re hiring a Creative Strategist with heavy direct response experience.

You’ll own both strategy and ops : building and briefing angles, scripting iterations, managing sprints, reviewing edits, and ensuring we ship 100–200 ads per week.

You must have lived and breathed direct response advertising and VSL-style creative—knowing the beats, pacing, proof, and psychology that drive conversions. This is a hands‑on IC role with pod‑level ownership (no formal people management).

Focus split:

• ~60% Strategy / Briefing
• ~40% Creative Ops / QA / Delivery

HOW TO APPLY: If you believe we’re the right fit, please fill in this form: https : / / forms.gle / X2KA5HeRA53sPBn57

WHAT WILL YOU DO?

Direct Response Strategy / Briefing / Analysis

• Develop a creative strategy by offer, funnel, and awareness stage; publish weekly test plans.
• Generate net‑new DR angles from learnings, competitor swipes, and cultural trends.
• Outline 2–3 minute VSL‑style ads (problem, agitation, solution, proof, CTA) and collaborate with copy on scripting.
• Write iteration briefs (hook swaps, lead / body edits, CTA tests, packaging, captions) with clear hypotheses.
• Brief content creators with DR talking tracks, shot lists, compliance guardrails, and demo guidelines.
• Lead reviews to ensure DR structure, pacing, and storytelling are dialed in.
• Translate performance data (Hook, Hold, CTR, CPC, CPA, ROAS) into new test briefs within 1–3 days.

Creative Ops & Delivery

• Own weekly sprints: intake → brief → production → QA → launch → iteration.
• Plan and ship 100–200 ads weekly (mix of new and iterations).
• Traffic assets correctly: naming, specs (9 : 16 / 4 : 5 / 1 : 1), captions, UTMs.
• QA assets for typos, compliance, pacing, audio, and render quality.
• Review editor work with time‑stamped, DR‑specific notes (cut logic, proof beats, motion / graphics, sound).
• Maintain a clean, searchable DAM with version control.
• Coordinate with Media / Growth to ensure launches hit deadlines.
• Use light automation / AI for cut‑downs, resizing, and captions.
• Track throughput and ensure weekly volume targets are met without errors.
• Manage creator usage rights and content expirations.

WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS)

• 100–200 DR ads shipped weekly.
• 98% QA pass rate.
• Iterations launched within 24–48 hours of insights, increasing win rate.
• Faster time‑to‑first‑winner and more winners per 50 launches.
• A standardized system for DR briefs (VSL, creator, iteration) used by the team.
• Clean DAM and clear creative pipeline visible to Growth / Media.

MUST‑HAVES

• 3+ years in direct response creative strategy, ideally in high‑spend environments ($1MM+ / mo).
• Deep experience with VSL‑style ads: structure, beats, proof, pacing, CTA flow.
• Proven ability to ship 100–200 ads weekly across VSLs, short‑form, and UGC.
• Strong post‑production literacy (Premiere / Final Cut / AE basics) for precise DR feedback.
• Track record of writing / briefing iterations and content creators for DR assets.
• Data‑driven mindset; you live in Hook / Hold / CTR / CPC / CPA / ROAS.
• Detail‑oriented; errors don’t slip past you.
• Clear communicator who pushes creative toward DR performance.

NICE‑TO‑HAVES

• Health, beauty, or OTC‑adjacent experience.
• Amazon and TikTok Shop creative systems.
• Familiarity with tools: ClickUp / Asana, Frame.io, Motion / Varos, Google Workspace, CapCut / Descript, Runway / Topaz / ElevenLabs.

HOW TO APPLY: If you believe we’re the right fit, please fill in this form: https : / / forms.gle / X2KA5HeRA53sPBn57