Creative Strategist

Tas Digital Agency; Granada; Remote; EUR 42,000 - 62,000; Full time

Benefits offered by this job

Fully remote work

Flexible schedule

Career development opportunities

Access to marketing tools

Job summary

Tas Digital Agency is seeking a highly motivated Digital Marketing Strategist to join its fully remote team. You will architect and execute data-driven campaigns across SEO, SEM, social media, email, and content marketing to drive customer acquisition and engagement.

You will define audiences, KPIs, and objectives; manage paid campaigns on Google Ads and social networks; oversee content strategy; perform keyword research and analytics; and report insights to stakeholders.

Qualifications

• Minimum 4 years in digital marketing strategy and execution.
• Proven success in SEO/SEM, social media, and email marketing.
• Strong analytics using web analytics tools (GA/Adobe).
• Expertise in keyword research and competitive analysis.
• Excellent written and verbal communication for compelling content.
• Experience with marketing automation and CRM systems.
• Ability to manage multiple projects in a fast-paced, remote environment.
• Bachelor’s degree in Marketing, Digital Media, Business, or related field.
• Proactive, self-starter attitude with ownership and accountability.
• Demonstrated ability to work independently and collaborate within a virtual team.

Responsibilities

• Develop and oversee digital marketing strategies across channels.
• Define target audiences, KPIs, and campaign objectives.
• Manage campaigns on Google Ads, Bing Ads, and social networks.
• Oversee content strategy and distribution to boost brand engagement.
• Conduct keyword research and competitive analyses.
• Analyze website traffic and campaign performance with analytics tools.
• Collaborate with design, development, and sales teams on brand messaging.
• Identify new channels and technologies to drive innovation.
• Prepare performance reports with insights for stakeholders.
• Stay updated on industry trends and best practices.

Skills

SEO/SEM management

Social media marketing

Email marketing

Content marketing

Web analytics

Data-driven decisions

Marketing automation

CRM

Project management

Independent work

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Adobe Analytics

Google Ads

Bing Ads

Marketing automation platforms

CRM systems

Job description

About the Role

Our client is seeking a highly motivated and experienced Digital Marketing Strategist to join their fully remote team. This role is critical for architecting and executing innovative digital marketing campaigns that drive customer acquisition and engagement. You will be instrumental in shaping our online presence and ensuring our marketing efforts align with business objectives. We are looking for a strategic thinker with a deep understanding of the digital landscape, a passion for data-driven decision-making, and the ability to translate complex insights into actionable plans. This is a fully remote position, providing maximum flexibility for you to excel from anywhere.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Define target audiences, key performance indicators (KPIs), and campaign objectives.
• Manage and optimize paid advertising campaigns on platforms like Google Ads, Bing Ads, and social media networks.
• Oversee content strategy, creation, and distribution to enhance brand visibility and engagement.
• Conduct in-depth keyword research and competitive analysis to inform SEO and content strategies.
• Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics and other reporting platforms.
• Collaborate with design, development, and sales teams to ensure cohesive brand messaging and customer journey optimization.
• Identify new digital marketing channels and emerging technologies to drive innovation.
• Prepare regular performance reports, presenting key insights and recommendations to stakeholders.
• Stay current with industry trends, algorithm updates, and best practices in digital marketing.

Requirements

• Minimum of 4 years of experience in digital marketing strategy and execution.
• Proven success in managing and optimizing SEO/SEM campaigns, social media marketing, and email marketing.
• Strong analytical skills with demonstrated experience using web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Expertise in keyword research and competitive analysis tools.
• Excellent written and verbal communication skills, with a talent for crafting compelling digital content.
• Experience with marketing automation platforms and CRM systems.
• Ability to manage multiple projects and deadlines in a fast-paced, remote environment.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Proactive, self-starter attitude with a strong sense of ownership and accountability.
• Demonstrated ability to work independently and collaborate effectively within a virtual team.

Benefits

• Competitive salary package.
• Fully remote work offering significant flexibility and work-life balance.
• Comprehensive health, dental, and vision benefits.
• Opportunities for professional growth and skill development.
• Generous paid time off.
• Access to leading marketing tools and resources.
• Be part of an innovative and supportive remote-first company culture.
• Direct influence on the company's digital strategy and growth.
• Chance to work on diverse and challenging projects.