Creative Strategist

Tas Digital Agency; Almería; Remote; EUR 45,000 - 70,000; Full time

Benefits offered by this job

Fully remote work

Flexible schedule

Health benefits

Professional growth opportunities

Generous paid time off

Access to leading marketing tools

Innovative remote-first culture

Job summary

Tas Digital Agency is seeking a highly motivated Digital Marketing Strategist to architect and execute campaigns that drive acquisition and engagement. This fully remote role offers flexibility and the chance to shape the company's online presence.

You will lead SEO/SEM, content, email, and social strategies, define KPIs, analyze data with Google Analytics and other tools, and collaborate with design, development, and sales to optimize the customer journey.

Qualifications

• Minimum 4 years in digital marketing strategy and execution.
• Proven SEO/SEM, social media, and email marketing success.
• Strong analytical skills with web analytics experience (GA, Adobe Analytics).
• Keyword research and competitive analysis expertise.
• Excellent written and verbal communication; ability to craft compelling digital content.
• Experience with marketing automation and CRM systems.
• Able to manage multiple projects in a fast-paced, remote environment.
• Bachelor’s degree in Marketing, Digital Media, or related field.
• Proactive, self-starter with ownership and accountability.
• Ability to work independently and with a virtual team.

Responsibilities

• Develop and implement digital marketing strategies across SEO, SEM, social media, email, and content.
• Define target audiences, KPIs, and campaign objectives.
• Manage and optimize paid campaigns on Google Ads, Bing Ads, and social networks.
• Oversee content strategy, creation, and distribution for brand visibility.
• Conduct keyword research and competitive analysis to inform SEO and content.
• Analyze website traffic and campaign performance using Google Analytics and reporting tools.
• Collaborate with design, development, and sales to optimize customer journey.
• Identify new channels and emerging tech to drive innovation.
• Prepare regular performance reports with insights and recommendations.
• Stay current with industry trends and best practices.

Skills

Digital marketing strategy

Data-driven decision making

Analytics and reporting

Content creation/communication

Project management

Remote collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Adobe Analytics

SEO tools & keyword research

CRM systems

Marketing automation platforms

Job description

About the Role

Our client is seeking a highly motivated and experienced Digital Marketing Strategist to join their fully remote team. This role is critical for architecting and executing innovative digital marketing campaigns that drive customer acquisition and engagement. You will be instrumental in shaping our online presence and ensuring our marketing efforts align with business objectives. We are looking for a strategic thinker with a deep understanding of the digital landscape, a passion for data-driven decision-making, and the ability to translate complex insights into actionable plans. This is a fully remote position, providing maximum flexibility for you to excel from anywhere.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Define target audiences, key performance indicators (KPIs), and campaign objectives.
• Manage and optimize paid advertising campaigns on platforms like Google Ads, Bing Ads, and social media networks.
• Oversee content strategy, creation, and distribution to enhance brand visibility and engagement.
• Conduct in-depth keyword research and competitive analysis to inform SEO and content strategies.
• Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics and other reporting platforms.
• Collaborate with design, development, and sales teams to ensure cohesive brand messaging and customer journey optimization.
• Identify new digital marketing channels and emerging technologies to drive innovation.
• Prepare regular performance reports, presenting key insights and recommendations to stakeholders.
• Stay current with industry trends, algorithm updates, and best practices in digital marketing.

Requirements

• Minimum of 4 years of experience in digital marketing strategy and execution.
• Proven success in managing and optimizing SEO/SEM campaigns, social media marketing, and email marketing.
• Strong analytical skills with demonstrated experience using web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Expertise in keyword research and competitive analysis tools.
• Excellent written and verbal communication skills, with a talent for crafting compelling digital content.
• Experience with marketing automation platforms and CRM systems.
• Ability to manage multiple projects and deadlines in a fast-paced, remote environment.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Proactive, self-starter attitude with a strong sense of ownership and accountability.
• Demonstrated ability to work independently and collaborate effectively within a virtual team.

Benefits

• Competitive salary package.
• Fully remote work offering significant flexibility and work-life balance.
• Comprehensive health, dental, and vision benefits.
• Opportunities for professional growth and skill development.
• Generous paid time off.
• Access to leading marketing tools and resources.
• Be part of an innovative and supportive remote-first company culture.
• Direct influence on the company's digital strategy and growth.
• Chance to work on diverse and challenging projects.