Creative Strategist

My Pretty Strap; Gijón; A distancia; EUR 34.000 - 48.000; A tiempo parcial

Descripción de la vacante

A growing eCommerce brand is seeking a Creative Strategist to develop and lead their UGC content strategy. This role involves analyzing ad performance, managing creators, and writing engaging scripts. The ideal candidate will have over 2 years of experience in a similar role and a strong understanding of UGC trends. This is a remote position with part-time to full-time options available.

Formación

• 2+ years in a creative strategy, content marketing, or UGC management role.
• Strong understanding of UGC workflows and trends across TikTok and Instagram.
• Proven ability to analyze creative performance.

Responsabilidades

• Analyze weekly performance of ad creatives using Meta Ads data.
• Write engaging scripts for UGC creators and video editors.
• Scout and onboard new UGC creators monthly.
• Review all edited content to ensure alignment with original scripts.

Conocimientos

Creative strategy

Content marketing

UGC management

Analytical skills

Organizational skills

Herramientas

Slack

Meta Ads

Google Drive

Clickup

Notion

Descripción del empleo

Creative Strategist - UGC Content (eCommerce)

Remote | Part-time to Full-time | Long-term Opportunity

Salary : $40,000 - $55,000 / year

We’re a fast-growing eCommerce brand looking for a highly creative, data-informed Creative Strategist to lead our UGC content strategy and ensure the production of high-performing, on-brand creatives.

You’ll be responsible for building and scaling our UGC content engine — from analyzing ad creative performance to scripting and creator management

🔍 Key Responsibilities

1. Creative Analysis & Strategy

• Analyze weekly performance of ad creatives (winners and underperformers) using Meta Ads data.
• Publish a weekly report every Friday with takeaways and recommendations.
• Use insights to shape upcoming video scripts and briefings — balancing 50% top-performers, 50% new ideas.
• Stay up to date on social media trends, TikTok / Reels formats, and viral content styles for continuous iteration.

2. Scriptwriting & Planning

• Write engaging, conversion-focused scripts for UGC creators and video editors.
• Share scripts with creators weekly via Slack, ensuring clarity, timing, and alignment with the creative calendar.
• Maintain a monthly UGC calendar, aligning key products with strategic content themes.

3. UGC Creator Management

• Scout, recruit, and onboard new UGC creators monthly to maintain a steady pipeline of content.
• Distribute scripts at least 1 week before delivery dates, and follow up within 24h if deadlines are missed.
• Deliver monthly performance reports to each creator with feedback and upcoming content goals.
• Review all submitted UGC videos to ensure:
  • Proper execution of scripts
  • Alignment with brand tone and product messaging
  • Quality (sound, visuals, length : 10–15s minimum)
  • Compliance with formatting and guidelines (freestyle included)
  • Provide clear, actionable feedback and request edits where necessary.

4. Video Editing & Post-Production Oversight

• Review all edited content from video editors to ensure:
  • Alignment with original scripts
  • Clean execution and editing quality
  • Correct file naming, organization, and storage (Google Drive & Frame)

✅ Requirements

• 2+ years in a creative strategy, content marketing, or UGC management role — ideally for a DTC / eCommerce brand.
• Strong understanding of UGC workflows and trends across TikTok and Instagram.
• Proven ability to analyze creative performance and translate into actionable direction.
• Experience collaborating with creators, briefing teams, and maintaining delivery pipelines.
• Clear, concise writing — especially for scripting short-form video content.
• Highly organized, detail-oriented, and proactive in managing deadlines and follow-ups.
• Familiar with tools like Slack, Meta Ads, Google Drive, Clickup and Notion

This role is ideal for someone who’s passionate about performance creative, loves spotting trends before they peak, and thrives in a fast-moving environment where content is king.

To apply, please complete this short questionnaire (5-10 minutes). Applications without the form won’t be reviewed: https : / / g6hep3uitlo.typeform.com / to / lF2eGdNx