Content Writer

Airhelp; Barcelona; Hybrid; EUR 35,000 - 45,000; Full time

Job summary

AirHelp is seeking a seasoned content professional to transform complex travel insurance features into clear, persuasive copy across the full funnel—landing pages, CRM flows, ads, videos, SEO content, case studies, and in-app messaging.

You’ll work in a hybrid setup in Barcelona or Berlin, partnering with marketing, CRM, product and design to localize messaging for 35 markets while building a repeatable testing program with AI support for ideation and quality control.

Qualifications

• You've spent at least 3 years in a content role (tech startup/scaleup or fast-moving product company) where you learned to write under real market pressure.
• You've taken a content project from blank page to measurable revenue impact, and you can show us the proof.
• You've turned genuinely complicated products (legal, financial, technical) into copy that makes people want to act - and you know the difference between clever and clear.
• You treat feedback as fuel, not friction - you want your work scrutinized, and you're just as comfortable pushing back on a brief that doesn't hold up.
• You think like a project owner, not a task-taker - you don't wait for direction when you can see a better test to run.

Responsibilities

• Own high-converting copy across the full customer journey - landing pages, CRM flows, ad campaigns, video scripts, SEO content, case studies, and in-app messaging
• Turn dense, technical, legal, and financial product features into copy so clear it accelerates decisions instead of stalling them
• Build and run a repeatable content experimentation system - A/B tests, heatmaps, and analytics that tell you what's actually working
• Partner directly with CRM and B2B teams to localize and scale messaging across 35 markets without losing the voice that converts
• Bring AI into your daily workflow as a force multiplier - for ideation speed, quality control, and staying ahead of content trends
• Show up in workshops and critique sessions ready to defend your choices, take feedback without ego, and push your collaborators to raise their bar too
• What you'll deliver in your first 12 months:Lift conversion rates across organic and paid channels by at least 20% through optimized landing pages, ad copy, and targeted campaigns
• Ship a steady stream of high-performing content assets directly tied to lead generation and revenue
• Build a living testing repository - every experiment, every result, every learning in one place
• Establish a repeatable experimentation framework that improves content performance month over month

Skills

Copywriting

Localization

A/B testing

Content strategy

Job description

AirHelp is a global travel tech company on a mission to make every journey smoother. We built our name helping millions of travellers claim the flight compensation they're owed - and that's now the foundation of a broader platform of travel protection and convenience products spanning the entire journey.

Words move people - and at AirHelp, your words will move millions of travellers from doubt to action. We're looking for someone who treats copy as a growth lever, not decoration: someone who can turn a confusing insurance product into three sentences that make a stressed traveller click "yes." You'll have real ownership over content that touches every part of our funnel, across 35 markets, with the data and experimentation culture to prove your work actually works.

If you've ever rewritten a sentence eleven times because the tenth version converted at 4% and you knew you could get to 6% - this is your kind of place. You'll work shoulder-to-shoulder with marketing, CRM, product, and design teams who care as much about the "why" behind a headline as the headline itself, and you'll have the platform to see your writing turn into measurable revenue, not just praise in a Slack channel.

Location: Hybrid - Barcelona or Berlin

Salary ranges:

Barcelona 35 000-45 000 Euro gross/annually

Berlin 40 000-50 000 Euro gross/annually

What you'll drive

• Own high-converting copy across the full customer journey - landing pages, CRM flows, ad campaigns, video scripts, SEO content, case studies, and in-app messaging
• Turn dense, technical, legal, and financial product features into copy so clear it accelerates decisions instead of stalling them
• Build and run a repeatable content experimentation system - A/B tests, heatmaps, and analytics that tell you what's actually working, not what sounds good in a meeting
• Partner directly with CRM and B2B teams to localize and scale messaging across 35 markets without losing the voice that makes it convert
• Bring AI into your daily workflow as a force multiplier - for ideation speed, quality control, and staying ahead of content trends, not as a replacement for craft
• Show up in workshops and critique sessions ready to defend your choices, take feedback without ego, and push your collaborators to raise their bar too

What you'll deliver in your first 12 months

• Lift conversion rates across organic and paid channels by at least 20% through optimized landing pages, ad copy, and targeted campaigns
• Ship a steady stream of high-performing content assets directly tied to lead generation and revenue, not just publishing volume
• Build a living testing repository - every experiment, every result, every learning in one place, actively shaping what you write next
• Establish a repeatable experimentation framework that improves content performance month over month, with results you can point to

What sets you apart

• You've spent at least 3 years in a content role (ideally at a tech startup/scaleup or fast-moving product company) where you learned to write under real market pressure
• You've taken a content project from blank page to measurable revenue impact, and you can show us the proof
• You've turned genuinely complicated products (legal, financial, technical) into copy that makes people want to act - and you know the difference between clever and clear
• You treat feedback as fuel, not friction - you want your work scrutinized, and you're just as comfortable pushing back on a brief that doesn't hold up
• You think like a project owner, not a task-taker - you don't wait for direction when you can see a better test to ru

Why AirHelp

At AirHelp, we're on a mission to make the world of travel better. Since our foundation in 2013, we've assisted over 3 million passengers in receiving their rightful compensation, and we've protected over 12 million travelers through our membership program, AirHelp+. With a global team of over 400 AirHelpers speaking 19 languages, we aim to provide a stress-free travel experience for all. Our commitment extends to standing up to airlines in court and advocating fair air passenger rights through APRA.

And there's more! AirHelp isn't just a great company, but a truly lovable place to work. That's why we're so proud to have been named a Most Loved Workplace, also for LGBTQ+, women and young professionals.

Our offices are fully accessible, and we customize interviews to accommodate special needs, including those of neurodiverse candidates. Refugees and displaced individuals are encouraged to apply. We look forward to hearing from you!