Content & Product Marketing Lead - Sherpas

Sherpas; País Vasco; Presencial; EUR 60.000 - 85.000; Jornada completa

Descripción de la vacante

Sherpas in Spain is seeking a hands-on marketer who owns video, blog, social, product marketing, and events. This is a solo role with full ownership and requires proactive creation, refinement, and publishing of content across formats.

You will closely align with the product roadmap to craft client-facing communications. You will be fluent in English and Spanish, comfortable in product planning sessions, and able to move quickly in a fintech/regulated context.

Formación

• Experience producing content across video, blog, and social channels
• Proven ability to translate product roadmaps into client-facing communications
• Experience with webinars or live demos for B2B audiences
• Comfort in product planning sessions and proactive communication
• Fluent English and Spanish
• Self-sufficient with no dedicated marketing department
• Background in fintech or regulated domains or ability to learn quickly
• Existing presence in wealth management/RIA spaces
• Marketing degree or agency background with demonstrable outputs
• Team leadership experience to scale output

Responsabilidades

• Script, direct, and produce — or closely supervise — short-form video content
• Write blog and long-form content with a clear point of view
• Translate roadmap into client-facing communications (release notes, announcements)
• Own social channels with original, high-quality content
• Coordinate Sherpas presence at events and run product webinars
• Maintain a consistent voice across all content surfaces

Conocimientos

Video production

Blog writing

Product marketing

AI tools

Webinars

Live demos

Clear writing

Bilingual EN/ES

Fintech knowledge

Fluent English and Spanish

Educación

Marketing degree

Herramientas

Video editing software

Webinar platforms

CRM systems

Descripción del empleo

We are building the AI workforce for wealth management — the layer of intelligence that handles what advisors should never have had to do manually in the first place. The product works. The pipeline is growing. What we do not yet have is someone who turns all of that into content worth paying attention to.

This role owns the full surface: video, blog, social, product marketing, events. One person, real ownership, AI as the production multiplier. If you need a team around you to ship, this is not the right moment.

What you will own

• Video and short-form. You script, direct, and produce — or closely supervise production of — short-form video content: product demos, explainers, advisor-facing clips, LinkedIn shorts. You know what makes people watch to the end.
• Blog and long-form. Content with a point of view that an advisor would actually finish. Product updates written so clients understand what changed and why it matters to them. Not SEO filler.
• Product marketing. You sit close to the product team, know what is on the roadmap, and translate it into client-facing communication — release notes, feature announcements, webinars, enablement material — before it ships, not after.
• Social. LinkedIn and whatever channels move the needle in wealth management. Consistent, original, worth following — not scheduled reposts.
• Events and webinars. You coordinate Sherpas presence at the key industry events and run product webinars for clients and prospects. You own the narrative in the room.
• The company voice. Everything that goes out sounds like Sherpas — sharp, credible, direct. You are the person who makes that consistent across every surface.

What we are looking for

Must have

• You use AI tools every day to produce content at a pace a team of three would struggle to match. You are not waiting for a brief — you are generating, refining, and publishing.
• You have scripted and produced video content that performed — short-form, product-led, or educational. Show us the work.
• You write with clarity and a point of view. No filler, no corporate language.
• You are comfortable sitting in product planning sessions, understanding what is being built, and turning it into a communication plan before anyone asks you to.
• Fluent English and Spanish. Most of the audience is American; most of the team is Spanish.
• You are self-sufficient. There is no marketing department around you. Senior management is your sounding board, not your briefing queue.
• Background in fintech, wealth management, or another regulated domain — or a demonstrated ability to learn a technical industry fast and communicate it credibly.
• Experience running webinars or live product demos for a B2B audience.
• Existing presence or network in the wealth management or RIA space.
• A marketing degree or agency background. Show us what you have built and shipped.
• A team under you to get started. That comes when you have proven the output.

What this role is not

• Not a social media scheduler. If that is the job you want, this is not it.
• Not a content factory executing someone else's editorial calendar. You build the calendar.
• Not isolated from product. You are in the room when roadmap decisions are made — because the communication of those decisions is your responsibility.

What success looks like at 6 months

• A consistent content cadence across video, blog, and social that did not exist before you arrived.
• Clients who understand the roadmap before they have to ask about it.
• Inbound conversations that begin with "I saw your video" or "I read the piece you wrote."
• At least one industry event where Sherpas had a presence worth remembering.

How we hire

• A conversation about what you have built — content, video, campaigns — and how you built it.
• A practical exercise: we give you a real product update or feature; you come back with a short-form video script, a blog outline, and a LinkedIn post. We assess the thinking, not the production.
• A working session with product and senior management.