Content & Product Marketing Lead - Sherpas

Sherpas; Oña; Presencial; EUR 40.000 - 65.000; Jornada completa

Descripción de la vacante

Sherpas is building the AI-driven content engine for wealth management. This role owns video, blog, social, product marketing, and events with full ownership.

You will produce short-form video, long-form content, and client-facing communications, shaping the narrative across multiple channels while preserving the Sherpas voice. You will work closely with product and management, leading campaigns, webinars, and live demos for a B2B audience and leveraging a fintech background to communicate

Formación

• Uses AI tools daily to produce content at pace
• Has scripted and produced video content that performed well
• Writes with clarity and a strong point of view
• Participates in product planning and translates it into a communication plan
• Fluent in English and Spanish
• Self-sufficient with no large marketing department
• Background in fintech/wealth management or can learn technical domains quickly
• Experience running webinars or live product demos for B2B audiences
• Existing presence or network in wealth management or RIA space
• Marketing background with demonstrable outputs
• Able to lead a team once established

Responsabilidades

• Script, direct, and produce or closely supervise short-form video content
• Write and publish blog and long-form content with a clear point of view
• Translate product roadmaps into client-facing communications
• Own social presence with original, non-reposted content
• Coordinate Sherpas presence at events and run product webinars
• Maintain a consistent Sherpas voice across every surface

Conocimientos

AI content creation

Video scripting

Written communication

Product planning

Bilingual EN/ES

Fintech knowledge

Webinar leadership

Wealth mgmt network

Marketing degree

Educación

Marketing degree

Herramientas

AI tools

Descripción del empleo

We are building the AI workforce for wealth management — the layer of intelligence that handles what advisors should never have had to do manually in the first place. The product works. The pipeline is growing. What we do not yet have is someone who turns all of that into content worth paying attention to.

This role owns the full surface: video, blog, social, product marketing, events. One person, real ownership, AI as the production multiplier. If you need a team around you to ship, this is not the right moment.

What you will own

• Video and short-form. You script, direct, and produce — or closely supervise production of — short-form video content: product demos, explainers, advisor-facing clips, LinkedIn shorts. You know what makes people watch to the end.
• Blog and long-form. Content with a point of view that an advisor would actually finish. Product updates written so clients understand what changed and why it matters to them. Not SEO filler.
• Product marketing. You sit close to the product team, know what is on the roadmap, and translate it into client-facing communication — release notes, feature announcements, webinars, enablement material — before it ships, not after.
• Social. LinkedIn and whatever channels move the needle in wealth management. Consistent, original, worth following — not scheduled reposts.
• Events and webinars. You coordinate Sherpas presence at the key industry events and run product webinars for clients and prospects. You own the narrative in the room.
• The company voice. Everything that goes out sounds like Sherpas — sharp, credible, direct. You are the person who makes that consistent across every surface.

What we are looking for

Must have

• You use AI tools every day to produce content at a pace a team of three would struggle to match. You are not waiting for a brief — you are generating, refining, and publishing.
• You have scripted and produced video content that performed — short-form, product-led, or educational. Show us the work.
• You write with clarity and a point of view. No filler, no corporate language.
• You are comfortable sitting in product planning sessions, understanding what is being built, and turning it into a communication plan before anyone asks you to.
• Fluent English and Spanish. Most of the audience is American; most of the team is Spanish.
• You are self-sufficient. There is no marketing department around you. Senior management is your sounding board, not your briefing queue.
• Background in fintech, wealth management, or another regulated domain — or a demonstrated ability to learn a technical industry fast and communicate it credibly.
• Experience running webinars or live product demos for a B2B audience.
• Existing presence or network in the wealth management or RIA space.
• A marketing degree or agency background. Show us what you have built and shipped.
• A team under you to get started. That comes when you have proven the output.

What this role is not

• Not a social media scheduler. If that is the job you want, this is not it.
• Not a content factory executing someone else's editorial calendar. You build the calendar.
• Not isolated from product. You are in the room when roadmap decisions are made — because the communication of those decisions is your responsibility.

What success looks like at 6 months

• A consistent content cadence across video, blog, and social that did not exist before you arrived.
• Clients who understand the roadmap before they have to ask about it.
• Inbound conversations that begin with "I saw your video" or "I read the piece you wrote."
• At least one industry event where Sherpas had a presence worth remembering.

How we hire

• A conversation about what you have built — content, video, campaigns — and how you built it.
• A practical exercise: we give you a real product update or feature; you come back with a short-form video script, a blog outline, and a LinkedIn post. We assess the thinking, not the production.
• A working session with product and senior management.