Consumer Marketing Insights Manager

Philips; Madrid; Híbrido; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A leading health technology company is looking for a Consumer Marketing Insights Manager based in Madrid. In this role, you will drive insights around brand performance and activation for both Philips and competitors. The ideal candidate will have at least 5 years of consumer marketing experience, strong analytical capabilities, and the ability to engage multiple stakeholders. This role supports marketing planning and optimization efforts across the Western Europe region.

Formación

• At least 5 years of consumer marketing experience.
• Experience in the European market preferred.
• Experience with consumer research and insight creation.

Responsabilidades

• Support marketing planning by delivering insights.
• Improve marketing activation performance tracking.
• Analyze live content performance across platforms.
• Enhance consumer insight usage within the region.

Conocimientos

Consumer marketing experience

Market experience

Consumer insight creation

Marketing activation performance tracking

Stakeholder engagement

Strong analytical capability

Descripción del empleo

Overview

Job Title: Consumer Marketing Insights Manager

Job Description: Within the Personal Health categories, responsibility for driving insights around the performance and drivers of Philips and competitors’ brand, content and activation, through deep understanding of our WE consumer strategy and corresponding ecosystem vision.

Generates a thorough understanding of the brand and how our content and activation contributes to Philips competitive position, as well as trends that may affect that position in the future. Works closely with regional and local marketing teams to ensure insights and understanding are embedded into all our marketing and activation plans and activities.

This position can be based anywhere within the Western Europe region. This position can be based in any of the Philips hubs in the Western Europe region.

Responsibilities

• Support Marketing Planning Process by delivering timely and relevant insights across the process in collaboration with consumer strategy and planning managers, commercial insights team & local teams
• Understand and improve marketing activation performance. Create structure for (full funnel) marketing activation performance tracking, utilizing MMM and other data sources
• Understand and improve content performance, including both asset pre-testing as well as live content performance analysis across platforms, in collaboration with MEP managers, campaign managers & local teams. Ensure structure is in place to gain relevant and actionable insight from content performance tracking
• Enhance consumer insight within the region; drive usage of platforms (e.g Voxpop.me, DVJ dashboard), share relevant research from third party sources
• Support BOMI and MMM processes in collaboration with campaign managers: insight generation coordination
• DVJ campaign tracking coordination to keep live & updated, ad-hoc analysis, training & agency management

Qualifications

• Consumer marketing experience, preferably at least 5 years
• Market experience - you must have experience in this market, preferably in the zone or Europe region
• Experience working with consumer insight creation and consumer research
• Experience with marketing activation performance tracking
• Ability to engage and influence multiple stakeholders
• Strong analytical capability

Consideration

The Corporate Grade of this position may vary due to local grading.

There is no relocation provided for this position.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.