Campaigns Demand Generation Experienced Professional

bakerhughes; España; Presencial; EUR 42.000 - 64.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working patterns

Descripción de la vacante

Baker Hughes seeks a Global Campaigns Demand Generation Experienced Professional to develop and execute global demand generation campaigns aligned with the Cordant Solutions strategy. Leverage data, digital marketing tools, and ABM to generate high-quality leads and maximize ROI.

You will collaborate with Commercial Enablement, Product Marketing, Sales and Communications to translate campaign strategies into measurable outcomes, driving growth across global markets in Spain and beyond.

Formación

• Bachelor's degree in Marketing, Business or related discipline.
• Extensive experience in Digital Marketing and Demand Generation.
• 3+ years in demand generation, campaign management, or lead generation.
• Proficiency with marketing automation platforms, CRMs, and ABM tools.
• Experience with 6sense is an advantage.
• Strong analytical skills to derive insights from campaign data.
• Solid understanding of sales processes and pipeline development.
• Excellent communication, collaboration and stakeholder management.

Responsabilidades

• Lead planning, execution, performance management, and reporting of demand generation campaigns.
• Develop and deploy integrated campaigns using email, nurturing, social, ads, and automation.
• Collaborate with Commercial Enablement, Product Marketing, Sales, and Communications.
• Serve as SME on campaign management and optimization.
• Work with Sales to maximize leads and opportunities.
• Design and execute ABM campaigns with Key Account Managers.
• Use analytics and market insights to measure performance and drive improvement.
• Drive marketing automation and CRM optimization with internal/external partners.

Conocimientos

Digital marketing

Demand generation

Campaign management

Lead generation

Analytical skills

Sales process understanding

Communication & collaboration

Educación

Bachelor's degree in Marketing/Business or related

Herramientas

Marketing automation platforms

CRM systems

ABM tools

6sense (advantage)

Descripción del empleo

Global Campaigns Demand Generation Experienced Professional

Do you enjoy creating impactful marketing campaigns that drive business growth?

Are you passionate about leveraging data, technology, and analytics to optimize demand generation performance?

Join a team that delivers commercial impact

At Baker Hughes, we are transforming the way we connect with customers through innovative digital marketing and demand generation strategies. Our Commercial Enablement team collaborates across Product Management, Sales, Marketing, and Communications to create meaningful customer engagement that drives business growth and commercial success.

Partner with the best

As a Global Campaigns Demand Generation Experienced Professional , you will be responsible for developing and executing global demand generation campaigns that align with the Cordant Solutions commercial strategy. You will leverage data, digital marketing tools, and account-based marketing approaches to generate high-quality leads, improve conversion rates, and maximize marketing ROI.

Responsibilities

• Leading the planning, execution, performance management, and reporting of demand generation campaigns aligned with commercial objectives and growth strategies.
• Developing and deploying integrated marketing campaigns utilizing email marketing, lead nurturing, lead management, social media, digital advertising, and marketing automation tools to drive higher ROI.
• Partnering with Commercial Enablement, Product Marketing, Sales, and Communications teams to translate campaign strategies into effective execution plans and measurable outcomes.
• Serving as a subject matter expert and trusted advisor on campaign management best practices, from lead generation and qualification through reporting and optimization.
• Collaborating closely with Sales teams to maximize lead conversion, improve opportunity creation, and enhance overall campaign effectiveness.
• Designing and executing Account-Based Marketing (ABM) campaigns while partnering with Key Account Managers to support strategic growth initiatives and targeted customer engagement.
• Leveraging customer intelligence, content, analytics, and market insights to measure campaign performance, identify opportunities, and drive continuous improvement.
• Driving process optimization and digital transformation initiatives through marketing automation, CRM platforms, ABM technologies, and collaboration with internal stakeholders and external agencies.

Fuel your passion

• Have a Bachelor's degree in Marketing, Business, or a related discipline from an accredited university or college.
• Have extensive experience in Digital Marketing and Demand Generation, with a proven track record of designing and executing successful campaigns.
• Have 3+years of experience in demand generation, campaign management, lead generation, or a related marketing function.
• Demonstrate proficiency with marketing automation platforms, CRM systems, and Account-Based Marketing (ABM) tools, with experience in 6sense considered an advantage.
• Possess strong analytical skills with the ability to interpret campaign data, generate insights, and make data‑driven decisions.
• Demonstrate a strong understanding of sales processes, lead management, and pipeline development strategies.
• Have excellent communication, collaboration, project management, and stakeholder management skills, with the ability to work effective across global teams.
• Be highly organized, detail‑organised, adaptable, and committed to continuous learning, process improvement, and delivering measurable business results.

Work in a way that worksforyou

We recognizethat everyone is different and that the way people want to work and deliver at their best is differentfor everyone too. Inthisroletheory we can offer the following flexible working patterns:

• Working flexible hours, flexing the timeswhen you work in the day to helpeverything i ...

Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged, and able to bring their whole authentic selves to work. We invest in the health and well‑being of our workforce, train reward talent and develop leaders at all levels to bring out the best in each other.

Working for you

Our company is best featured what we do…we base large them. We priority of reward.

Join us, and you can expect:

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits

About Us

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