Campaign Operations Manager (H/F)

Approach People Recruitment; Barcelona; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

Approach People Recruitment is seeking a Campaign Operations Manager to drive planning, governance and execution of global marketing campaigns across business units. You will serve as the operational backbone of the global marketing organization, ensuring scalable processes and seamless collaboration among cross-functional teams.

You will coordinate international campaigns, optimize workflows, establish standards, and deliver performance insights through KPIs.

Formación

• Bachelor's degree in Marketing, Business Administration or related field.
• Minimum 5 years' experience in Marketing Operations or Campaign Management.
• Strong knowledge of integrated marketing campaigns.
• Experience with Digital Asset Management platforms (CELUM a plus).

Responsabilidades

• Coordinate and oversee the execution of international marketing campaigns.
• Align campaign plans across multiple business functions.
• Manage campaign timelines, milestones and deliverables.
• Develop and improve marketing processes and workflows.
• Define campaign KPIs and monitor performance.
• Collaborate with cross-functional teams across regions.

Conocimientos

Campaign Management

Project Management

Stakeholder Management

Analytics

Cross-functional Collaboration

Educación

Bachelor's degree in Marketing or related field

Herramientas

CELUM

Descripción del empleo

We are looking for a Campaign Operations Manager to drive the planning, governance, execution and performance measurement of global marketing campaigns across multiple business units.

This position serves as the operational backbone of the Global Marketing organization, ensuring consistent campaign execution, scalable marketing operations, efficient processes and seamless collaboration between cross-functional teams.

Your Responsibilities

Campaign Planning & Execution

• Coordinate and oversee the execution of international marketing campaigns.
• Align campaign plans across multiple business functions.
• Manage campaign timelines, milestones and deliverables.
• Ensure campaign readiness and execution quality.

Marketing Operations

• Develop and continuously improve marketing processes and workflows.
• Drive operational excellence and standardization across the marketing organization.
• Support campaign prioritization and resource planning.
• Contribute to the implementation of new marketing technologies and capabilities.

Campaign Governance

• Establish campaign standards, templates and best practices.
• Ensure consistent execution across regions and business units.
• Maintain compliance with brand and content governance guidelines.

Performance & Reporting

• Define campaign reporting standards and KPIs.
• Monitor campaign performance and execution effectiveness.
• Deliver actionable insights and recommendations to improve future campaigns.
• Support continuous optimization initiatives.

Cross-functional Collaboration

• Partner with Product Marketing, Go-to-Market, Scientific Marketing, Social Media and Sales teams.
• Act as the central coordination point for campaign execution.
• Foster alignment across international stakeholders.

Profile

• Bachelor's degree in Marketing, Business Administration or a related field.
• Minimum 5 years' experience in Marketing Operations, Campaign Management or Project Management.
• Strong knowledge of integrated marketing campaigns.
• Experience working with Digital Asset Management (DAM) platforms (CELUM is a plus).
• Excellent project management and stakeholder management skills.
• Strong analytical and organizational abilities.
• Experience within international matrix organizations.