Campaign Manager - Temporary contract

Omnicom Health; Barcelona; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading healthcare advertising agency in Barcelona is seeking a Campaign Manager to design and optimize omnichannel marketing campaigns for a pharmaceutical client. This role demands a deep understanding of HCP and HCC engagement behaviors, alongside 5–7 years of experience in digital strategy within the healthcare sector. You will ensure seamless, data-driven customer journeys and maximize engagement across global markets.

Formación

• 5–7 years of experience in campaign planning or digital strategy preferable in pharmaceuticals or healthcare.

Responsabilidades

• Design and optimize omnichannel marketing campaigns.
• Analyze customer journeys and identify friction points.
• Develop audience segmentation strategies.

Conocimientos

HCP and HCC engagement behaviors

CRM platforms (Veeva, Salesforce, HubSpot)

Analytics tools (Adobe Analytics, Google Analytics, Tableau)

Omnichannel campaign orchestration

Consultation and stakeholder management

Data presentation and storytelling

Workshop leadership

Descripción del empleo

As part of one of the world’s most prestigious healthcare advertising agencies, CDM Barcelona brings people, brands, ideas and innovation together to change real lives in extraordinary ways.

Our core values allow us to work with clients in a way that changes their perception of what an agency can and should be.

We lift each other up, challenge each other, demand from each other and encourage each other because we are responsible for each other. We work tirelessly to protect what we’ve built because it allows us to be who we are: dreamers, builders, pioneers, friends, lifechangers.

We belong to Omnicom Health, the largest healthcare marketing and communications network in the world, with more than a dozen companies and over 4,000 talented people specializing in every area of health.

About the role

As a Campaign Manager dedicated exclusively to a leading pharmaceutical client, you will play a pivotal role in designing, executing, and optimizing omnichannel marketing campaigns. Acting as a strategic bridge between the client and the agency, you will ensure that customer journeys are seamless, data-driven, and tailored to both Health Care Professionals (HCPs) and Health Care Consumers (HCCs). Your expertise will enable the client to maximize engagement, conversion, and advocacy across global markets.

• Own and optimize the end-to-end customer journey across HCPs and HCCs, guiding markets with data-driven campaign strategies and personalization best practices.
• Analyze customer journeys across all channels and identify key friction points to improve engagement and conversion.
• Develop and implement audience segmentation strategies specifically tailored for HCP and HCC audiences.
• Recommend content and channel strategies to drive higher engagement and conversion rates.
• Lead quarterly consultations with local markets to optimize campaign design and execution.
• Track content performance across segments, gathering feedback and integrating insights into future planning.
• Create and maintain best-practice playbooks to enable effective market activation and adoption.

Your profile

• Deep understanding of HCP and HCC engagement behaviors and motivations.
• Proficiency with CRM platforms (e.g., Veeva, Salesforce, HubSpot).
• Skilled with analytics tools (Adobe Analytics, Google Analytics, Tableau).
• Experience with omnichannel campaign orchestration (email, web, social, events).
• Strong consultation and stakeholder management abilities.
• 5–7 years of experience in campaign planning or digital strategy, preferably within the pharmaceutical or healthcare sector.
• Strong storyteller with the ability to present and interpret data effectively.
• Demonstrated experience advising or working across multiple, diverse markets.
• Excellent communicator capable of leading workshops and consultations with cross-functional teams.
• Ability to synthesize insights and translate them into actionable strategies and best-practice documentation.

Omnicom Health is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.