Business Communications Specialist

ABB; Madrid; Presencial; EUR 35.000 - 50.000; Jornada completa

Descripción de la vacante

A global technology leader in Madrid is seeking a Marketing and Communications Specialist to execute impactful campaigns across Spain and Portugal. The role involves collaborating with global teams to enhance customer engagement through various promotional activities and content creation. Ideal candidates should have strong B2B marketing experience and project management skills, fluently communicate in Spanish and English, and possess a customer-centric mindset. Join us for a chance to make a real impact.

Servicios

Comprehensive Insurance Coverage

Lunch Allowance

Home Office Flexibility

Learning & Training Opportunities

Flexible Work Practices

Wellbeing Program

Formación

• Solid understanding of B2B / industrial marketing and communications.
• Hands-on experience in campaign management, events, content creation, and digital channels.
• Strong project management and organizational skills; ability to prioritize and deliver under tight timelines.
• Excellent communication, editing, and presentation skills in Spanish and English.
• Customer-centric mindset, with ability to adapt technical information into compelling local messaging.
• Team player, able to collaborate across functions and with regional / global colleagues.
• Proactive, self-driven, and resourceful.

Responsabilidades

• Designing and implementing marketing campaigns aligned with global strategy.
• Collaborating with sales and marketing teams to activate launches and engagement initiatives.
• Creating and managing high-quality content for diverse channels.
• Optimizing local digital channels and executing customer-facing events.
• Delivering internal communications that engage and support company culture.
• Monitoring marketing KPIs and reporting on campaign results.
• Managing the budget for marketing communications.

Conocimientos

B2B marketing

Campaign management

Content creation

Digital channels

Project management

Communication in Spanish and English

Customer-centric mindset

Collaboration

Descripción del empleo

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This Position reports to :

Sales Manager - Commercial

Your Role and Responsibilities

#LI-hybrid

In this role, you will have the opportunity to plan and execute marketing and communication activities across Spain and Portugal. This role supports business growth by delivering locally relevant campaigns, events, content, and internal communications, aligned with global strategies and guidelines.

You'll help run what runs the world, by taking on meaningful work that drives real impact.

This role is contributing to the ABB IEC Low Voltage Motors Division.

You will be mainly accountable for :

• Designing and implementing integrated marketing and communication campaigns tailored to local customer needs, market dynamics, and stakeholder expectations. Ensuring alignment with global strategy while driving measurable impact at the country level
• Collaborating closely with sales and global marcom to activate product launches, deliver promotional activities, and customer engagement initiatives
• Creating and activating high-quality content that appeals to our target audiences. This includes developing content for press releases, articles, and customer stories
• Managing and optimizing local digital channels and social media platforms to ensure consistent brand presence and audience engagement. Planning, coordinating, and executing customer-facing events and industry exhibitions
• Delivering internal communications that builds engagement, growth mindset and supports the company culture
• Monitoring and reporting on local marketing KPIs, campaign results, and market insights
• Ensuring executional excellence throughout the area of accountability for all communications measures in line with division targets, brand positioning and corporate identity / corporate design guidelines
• Owning budget for marketing communications in the countries of scope

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

Qualifications for the Role

• Solid understanding of B2B / industrial marketing and communications
• Hands-on experience in campaign management, events, content creation, and digital channels
• Strong project management and organizational skills; ability to prioritize and deliver under tight timelines
• Excellent communication, editing, and presentation skills in Spanish and English
• Customer-centric mindset, with ability to adapt technical information into compelling local messaging
• Team player, able to collaborate across functions and with regional / global colleagues
• Proactive, self-driven, and resourceful

What's in it for you?

We give you the space to lead, the support to grow, and the chance to make a difference. Whether you're solving problems, building something new, or helping others succeed, your impact is real. You'll be part of a team that values your voice and celebrates your progress.

Benefits

At ABB, you'll find benefits that reflect how much we value your time, talent, and future.

• ️ Comprehensive Insurance Coverage : You'll be covered by our collective insurance plans in Spain - life, accident, and travel assistance - so you can feel secure whether you're at work or on the road
• ️ Lunch Allowance : Enjoy subsidized meals access
• Home Office Flexibility : Work from wherever suits you best thanks to our flexible remote work options.
• Learning & Training : Take advantage of a wide range of learning opportunities grow, upskill, and move forward in your career.
• Flexible Work Practices : We get that life happens - we support a healthy balance between your professional and personal life.
• Wellbeing Program : From mental health support to wellness activities, we've got your back-mind and body.

More about us

ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this 'Engineered to Outrun'. The company has over 140 years of history and around 110,000 employees worldwide. ABB's shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). www.abb.com

At ABB, we have the clear goal of driving diversity and inclusion across all dimensions : gender, LGBTQ+, abilities, ethnicity, generations, etc. Together, we are embarking in a journey where each one of us, individually and collectively, welcomes and celebrates individual differences.

Contribute to a collective vision. This is where progress takes flight, teams turn ideas into impact, and we define what's next. Run What Runs the World.

#ABBCareers

#RunwithABB

#Runwhatrunstheworld

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of your solutions across the globe.