Business Analyst

Aristocrat; Barcelona; Híbrido; EUR 38.000 - 52.000; Jornada completa

Descripción de la vacante

Aristocrat's Product Madness unit in Barcelona is seeking a Business Analyst to join our Ad Tech team. You will support Growth with operational marketing analytics, partner-platform management, and accurate campaign tracking.

This role connects User Acquisition, Marketing, external partners, and our centralized Data Analytics teams to enable data-driven decisions and reliable marketing tech integrations.

Formación

• 2+ years of experience in business analytics or marketing analytics.
• Experience with digital marketing platforms and mobile advertising.
• Hands-on experience with MMPs such as AppsFlyer.
• Strong understanding of marketing attribution and performance metrics.
• Advanced Excel and/or Google Sheets skills.
• Excellent communication and collaboration skills.
• Experience with BI tools preferred.
• SQL reading/validation knowledge preferred.
• Experience in mobile gaming or performance marketing preferred.

Responsabilidades

• Provide operational analyses for User Acquisition by dashboards and datasets.
• Analyze campaign performance and deliver actionable insights.
• Oversee marketing platforms and ensure data quality and tracking.
• Monitor partner dashboards for anomalies and reporting discrepancies.
• Coordinate with external partners and Data Analytics on data issues.
• Configure and report on incrementality experiments.
• Support onboarding and integration of external platforms.
• Aggregate spend and performance metrics across partners.
• Produce recurring operational reports for growth teams.
• Verify tracking, UTM structures, and AppsFlyer links.

Conocimientos

Marketing analytics

Ad operations

Mobile advertising

SQL basics

Data interpretation

Herramientas

Excel

Google Sheets

Looker

Tableau

Power BI

AppsFlyer

Descripción del empleo

Business AnalystApplyremote type: Hybridlocations: Barcelona, Spaintime type: Full timeposted on: Posted Todayjob requisition id: R*******At Aristocrat, we aim to bring happiness to life through the power of play!

As a Business Analyst on our Ad Tech team, you will support our Growth function by providing operational marketing analytics, managing partner platforms, and ensuring accurate campaign tracking and reporting.

This opportunity is outstanding because you serve as the connection between User Acquisition, Marketing, external technology partners, and our centralized Data Analytics and Data Science teams.

Your work enables quick, data-driven operational decisions while maintaining the quality and reliability of our marketing technology integrations.

Join us in an energetic and ambitious environment where your insights drive meaningful business decisions!

What You'll Do

• Provide operational analyses to assist User Acquisition and Growth groups by working with partner platform dashboards and exported datasets.
• Analyze campaign performance and provide timely, actionable insights to improve marketing execution.
• Respond quickly to operational performance questions that do not require internal data modelling or Data Science methodologies.
• Take responsibility for the daily oversight, tracking, and quality control of marketing technology platforms, including AppsFlyer and other advertising partner tools.
• Monitor partner dashboards to identify anomalies, tracking issues, and reporting discrepancies.
• Coordinate with external partners and bring up data issues involving internal systems to the Data Analytics team.
• Configure, monitor, and report on partner-native incrementality experiments (e.G., AppsFlyer Incrementality, Meta Conversion Lift).
• Collaborate with Data Analytics and Data Science teams to ensure accurate implementation and interpretation of experiments.
• Support operational execution while methodology and statistical evaluation remain with Data Science.
• Assist with onboarding, integration, and continuous quality assurance of external marketing and analytics platforms.
• Manage relationships with external marketing technology vendors and ensure reliable platform operations.
• Validate partner data and coordinate issue resolution across internal and external collaborators.
• Aggregate spend, impressions, installs, attribution, and performance metrics across advertising partners.
• Produce recurring operational reports for User Acquisition and Growth collaborators.
• Identify reporting inconsistencies and bring up reconciliation issues to the Data Analytics team.
• Track campaign spend against planned budgets and pacing targets.
• Proactively flag deviations, delivery risks, or unexpected performance changes.
• Build and maintain lightweight operational dashboards using partner-exported data and spreadsheet-based reporting tools.
• Ensure accurate implementation of campaign tracking, UTM structures, AppsFlyer links, and event configurations.
• Collaborate with User Acquisition teams to confirm tracking prior to campaign launches.
• Monitor attribution health across partner platforms and advance technical issues when necessary.
• Collaborate with User Acquisition, Marketing, Data Analytics, Data Science, and Engineering teams to facilitate smooth campaign implementation.
• Translate operational business requirements into actionable requests for centralized data teams when deeper analytical work is required.
• Help improve operational processes across marketing technology and reporting workflows.

What We're Looking For

• 2+ years of experience in Business Analytics, Marketing Analytics, Ad Operations, Growth Analytics, or a similar role.
• Experience engaging with digital marketing platforms, mobile advertising, or performance marketing.
• Hands-on experience with Mobile Measurement Partners (AppsFlyer preferred).
• Strong understanding of mobile attribution and marketing performance metrics.
• Experience using advertising platform dashboards (Meta, Google Ads, TikTok, Unity, AppLovin, etc.).
• Strong analytical and problem-solving skills with the ability to interpret campaign performance.
• Advanced Excel and/or Google Sheets skills.
• Excellent communication and collaborator management skills.
• Ability to prioritise multiple tasks in a fast‑paced environment.
• Background in mobile applications, gaming, or performance marketing (preferred).
• Familiarity with SKAdNetwork (SKAN) and privacy-centric mobile measurement (preferred).
• Experience with partner-native incrementality testing tools (preferred).
• Experience collaborating with external marketing technology platforms and analytics providers (preferred).
• Exposure to BI tools such as Looker, Redash, Tableau, or Power BI (preferred).
• Basic understanding of SQL for reading or validating data (not production development) (preferred).
• Experience with campaign tagging, tracking links, and event configuration (preferred).
• Experience in mobile gaming, especially free-to-play or social casino (nice to have).
• Experience assisting User Acquisition teams (nice to have).
• Familiarity with retargeting platforms and attribution ecosystems (nice to have).
• Experience with creative analytics platforms and marketing automation tools is a plus.
• Experience with MMP products (nice to have).
• Why** **Product Madness****?
• As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world‑class team who creates top‑grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino.

With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gda?sk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse. We live by our People First principle.

Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us.

We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day.

But don't just take our word for it.

In ****, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the 'Employer of the Year - Media and Entertainment' category. So, what's stopping you?

• Travel Expectations**None**Additional Information***At this time, we are unable to sponsor work visas for this position.

Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

About Aristocrat

Aristocrat Leisure Limited (Aristocrat) is a global entertainment and content creation company powered by technology to deliver world‑leading casino and mobile games.

Listed on the Australian Securities Exchange (ASX), Aristocrat (ASX code: ALL) is headquartered in Sydney, Australia, with over **** employees working in more than 20 locations across the globe.

Aristocrat offers a diverse range of products and services including electronic gaming machines, casino management systems, mobile games and online real money games, including iLottery. Aristocrat has seven corporate functions and three reporting segments that span regulated land‑based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money gaming (Aristocrat Interactive).

Our game and product portfolios collectively entertain millions of players worldwide every day. Across our global enterprise, Aristocrat aims to create long‑term sustainable value for all stakeholders by upholding our core values and producing the world's best gaming content.

Our people‑first mindset prioritises the safety and wellbeing of our people.

We have ambitions to be an industry leader in responsible gameplay and we invest in employees' development and offer career pathways, so they have what they need to do their best work at Aristocrat. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us every day.

We are excited about the future of Aristocrat and united by our mission and we invite everyone to join us as we *bring joy to life through the power of play*!

Employment Equality Statement

Aristocrat Leisure Limited or its affiliates worldwide provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to any protected characteristic, such as race, color, sex, religion, national origin, physical or mental disability, genetic characteristic, pregnancy, breastfeeding or related medical condition, sexual orientation, gender identity, gender expression, ancestry, citizenship, age, marital, military and veteran status, or any other characteristic prohibited by local, state/provincial or federal law. If you need assistance or accommodation applying for a position, please reach out to ******.

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