Brand Operations Manager

SD Worx; Málaga; Híbrido; EUR 55.000 - 78.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working hours and remote/hybr

Learning & development

Career growth

Collaborative culture

Descripción de la vacante

SD Worx in Europe is seeking a Brand Operations Manager to join the Central Brand & Marketing team. You will own the brand system and governance, enabling consistent execution across markets, channels, products, and touchpoints while balancing local needs with global standards.

You will lead brand tooling, AI-enabled workflows, asset scaling, and enablement programs, partnering with internal design and marketing teams to drive adoption, measure impact, and continuously improve the brand

Formación

• Proven experience in Brand Operations, Marketing Operations, Brand Management, or Digital Asset Management.
• Strong experience with brand tooling platforms such as Frontify or similar DAM systems.
• Understanding of brand governance, brand architecture, and scalable operating models.
• Experience with or strong interest in AI applications within marketing and brand management.
• Ability to translate business needs into scalable systems, processes, and frameworks.
• Strong project management and organizational skills.
• Analytical mindset with experience using data to drive decisions and improvements.
• Strong stakeholder management and communication skills.
• Ability to navigate across strategy, creativity, technology, and operations.
• Detail-oriented with a strong focus on quality, consistency, and governance.
• Comfortable driving change in a complex, international environment.
• Thinks in systems, automation, scalability, and reuse, not one-off solutions.

Responsabilidades

• Act as a custodian of the SD Worx brand architecture, naming conventions, and governance framework.
• Maintain and evolve the brand architecture framework; govern requests for new solutions and branded assets.
• Conduct regular brand audits across markets, channels, and touchpoints.
• Establish and manage brand approval, exception, and escalation processes.
• Drive consistency and compliance with brand guidelines while balancing local flexibility and business needs.
• Monitor brand health and identify opportunities to strengthen brand adoption and consistency.
• Own and evolve the SD Worx Brand Hub (Frontify) and brand tooling ecosystem.
• Act as the Frontify expert and primary point of contact for stakeholders.
• Manage asset lifecycle, taxonomy, metadata, permissions, and discoverability.
• Ensure assets are easily accessible, searchable, and reusable across markets.
• Continuously improve the structure, governance, and scalability of the asset ecosystem.
• Monitor platform usage and adoption to drive continuous optimization.
• Drive the responsible adoption of AI within defined brand guardrails.
• Identify opportunities to leverage AI across content creation, design adaptation, image generation, video editing, and localization.
• Develop scalable AI-enabled workflows that improve efficiency and consistency.
• Ensure AI-generated outputs in collaboration with internal AI lead or external providers, comply with brand standards and governance principles.
• Stay informed on emerging technologies and translate innovations into practical business applications.
• Enable teams to create high-quality, on-brand assets faster and more efficiently.
• Partner with Internal design studio to develop templates, modular asset systems, and reusable building blocks.
• Create scalable frameworks that support localization and adaptation across markets.
• Drive automation opportunities that reduce manual effort and increase consistency.
• Manage the roadmap for asset creation, optimization, and template development.
• Balance speed, efficiency, and creative excellence.
• Drive adoption of brand frameworks, tools, and ways of working.
• Deliver training programs, onboarding sessions, and enablement materials.
• Build a network of brand champions across markets and functions.
• Educate teams on brand governance, architecture principles, and responsible AI usage.
• Communicate new capabilities (releases), updates, and best practices proactively.
• Act as a trusted advisor to local marketing teams and stakeholders.
• Establish a data-driven approach to brand operations.
• Monitor brand adoption, compliance, asset usage, and platform performance.
• Track operational efficiency, asset reuse, and AI impact.
• Develop governance and enablement KPIs.
• Establish feedback loops and measurement frameworks to validate effectiveness.
• Translate insights into actionable improvements and roadmap priorities.

Conocimientos

Brand operations

Brand governance

Brand architecture

AI in marketing

Systems & processes

Project management

Data-driven decisions

Stakeholder management

Cross-functional collaboration

Attention to quality

Change management

Systems thinking

Herramientas

Frontify

Descripción del empleo

SD Worx is a leading European provider of Payroll & HR services with global reach. We have offices across Europe and in Mauritius. Our purpose is to bring people solutions to life, enabling organisations of all sizes to turn Human Resources into a source of value for both the business and its people.

Our people solutions cover the entire employee journey – from getting people paid to attracting, rewarding and developing talent.

About the role:

We are looking for a Brand Operations Manager to join our Central Brand & Marketing team. You will report into Brand lead within the central Brand & Marketing team.

This role is critical in scaling how our brand comes to life across markets ensuring that strategy, creativity, technology, and governance work seamlessly together.

You will act as the operational owner of the SD Worx brand system, enabling consistent brand execution across channels, markets, products, and customer touchpoints. By combining structured processes, strong governance, modern brand tooling, and AI-driven capabilities, you will help teams create, access, adapt, and activate brand assets at scale without compromising quality or brand integrity.

Working closely with central and local teams, you will translate business needs into scalable frameworks, improve brand adoption, and embed a culture of continuous improvement.

Key Responsibilities

Brand Governance & Architecture

Act as a custodian of the SD Worx brand architecture, naming conventions, and governance framework.

• Maintain and evolve the brand architecture framework
• Review and govern requests for new solutions and branded assets
• Conduct regular brand audits across markets, channels, and touchpoints
• Establish and manage brand approval, exception, and escalation processes
• Drive consistency and compliance with brand guidelines while balancing local flexibility and business needs
• Monitor brand health and identify opportunities to strengthen brand adoption and consistency

Brand Tooling & Digital Asset Management

Own and evolve the SD Worx Brand Hub (Frontify) and brand tooling ecosystem.

• Act as the Frontify expert and primary point of contact for stakeholders
• Manage asset lifecycle, taxonomy, metadata, permissions, and discoverability
• Ensure assets are easily accessible, searchable, and reusable across markets
• Continuously improve the structure, governance, and scalability of the asset ecosystem
• Monitor platform usage and adoption to drive continuous optimization

AI Enablement & Automation

Drive the responsible adoption of AI within defined brand guardrails.

• Identify opportunities to leverage AI across content creation, design adaptation, image generation, video editing, and localization
• Develop scalable AI-enabled workflows that improve efficiency and consistency
• Ensure AI-generated outputs in collaboration with internal AI lead or external providers, comply with brand standards and governance principles
• Stay informed on emerging technologies and translate innovations into practical business applications

Creative Enablement & Asset Scaling

Enable teams to create high-quality, on-brand assets faster and more efficiently.

• Partner with Internal design studio to develop templates, modular asset systems, and reusable building blocks
• Create scalable frameworks that support localization and adaptation across markets
• Drive automation opportunities that reduce manual effort and increase consistency
• Manage the roadmap for asset creation, optimization, and template development
• Balance speed, efficiency, and creative excellence

Enablement & Adoption

Drive adoption of brand frameworks, tools, and ways of working.

• Deliver training programs, onboarding sessions, and enablement materials
• Build a network of brand champions across markets and functions
• Educate teams on brand governance, architecture principles, and responsible AI usage
• Communicate new capabilities (releases), updates, and best practices proactively
• Act as a trusted advisor to local marketing teams and stakeholders

Measurement & Continuous Improvement

Establish a data-driven approach to brand operations.

• Monitor brand adoption, compliance, asset usage, and platform performance
• Track operational efficiency, asset reuse, and AI impact
• Develop governance and enablement KPIs
• Establish feedback loops and measurement frameworks to validate effectiveness
• Translate insights into actionable improvements and roadmap priorities

Profile

• Proven experience in Brand Operations, Marketing Operations, Brand Management, or Digital Asset Management
• Strong experience with brand tooling platforms such as Frontify or similar DAM systems
• Understanding of brand governance, brand architecture, and scalable operating models
• Experience with or strong interest in AI applications within marketing and brand management
• Ability to translate business needs into scalable systems, processes, and frameworks
• Strong project management and organizational skills
• Analytical mindset with experience using data to drive decisions and improvements
• Strong stakeholder management and communication skills
• Ability to navigate across strategy, creativity, technology, and operations
• Detail-oriented with a strong focus on quality, consistency, and governance
• Comfortable driving change in a complex, international environment
• Thinks in systems, automation, scalability, and reuse, not one-off solutions

Success Looks Like

• A brand that is consistently applied across all markets and touchpoints
• Clear governance and decision-making around brand architecture and naming
• High adoption of brand tools, templates, and frameworks
• Faster asset creation and localization through automation and reusable systems
• Responsible and impactful use of AI across brand activities
• Increased operational efficiency without compromising brand quality
• Strong collaboration between Brand, Creative, GTM Excellence, Product Marketing, and local marketing teams

Salary range information will be shared with candidates during the initial interaction with the Talent Acquisition team, either by phone or email.

Why Join SD Worx?

• Flexible working: Flexible working hours and remote/hybrid working options – working arrangements are open for discussion
• Learning & development: Access to professional training and an individual development plan
• Career growth: Whether you want to deepen your expertise or broaden your career, there is room to grow within SD Worx
• Collaborative culture: From many locations, we work as one – moving from better to best together

From many places, we work as one, moving from better to best together.

SD Worx values diversity and inclusion in the workplace. We welcome applications from all qualified candidates regardless of origin, nationality, gender, gender identity, sexual orientation, age, disability, religion, ethnic or social background, or stage of life.

All hiring decisions are made based on skills, experience and role‑related qualifications.