Brand & Media Strategy Lead

Hearts & Science Spain; Comunidad de Madrid; Presencial; EUR 36.000 - 54.000; Jornada completa

Descripción de la vacante

Hearts & Science Spain is seeking a Brand Specialist based in Madrid to steward and analyze media across channels. You will lead communication plans aligned with client objectives and drive cost-effective campaigns across digital, print, radio, and outdoor media.

You will analyze consumer behavior, audience trends, and campaign impact, while supporting new business pitches and growth initiatives in a dynamic team. Proficiency in English (B2) and EU work eligibility are required.

Formación

• + 3 years’ experience in a similar role with digital planning.

Responsabilidades

• Provide high standard and quality service working closely with clients, understanding their needs and objectives.
• Develop a good knowledge of the client’s business and industry.
• Develop a good relationship with suppliers and solid understanding of the media offering in the market.
• Identify target audience and analyze ongoing results to identify campaign trends and key insights to help meet and exceed client goals.
• Create Media Plans by extracting information using internal tools (Demilpa, AMI Digital).
• Manage data provision from tagging to reporting and analysis liaising with client, publishers and internal teams.
• Put together competitive reports with a good depth of analysis and understand the implications.

Conocimientos

Digital planning

Paid Social

Programmatic

Data analysis

Communication

English B2

EU work permit

Herramientas

Infosys

Kantar

Tom Micro

Galileo

Omniture

Demilpa

AMI Digital

Word

Excel

PowerPoint

Descripción del empleo

Hearts & Science Spain is seeking a Brand Specialist based in Madrid to steward and analyze media across channels. You will lead communication plans aligned with client objectives and drive cost-effective campaigns across digital, print, radio, and outdoor media.

You will analyze consumer behavior, audience trends, and campaign impact, while supporting new business pitches and growth initiatives in a dynamic team. Proficiency in English (B2) and EU work eligibility are required.