Brand Marketing Content Officer

The Global Search Company; Madrid; Presencial; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

A leading global building solutions firm is seeking a Marketing Director to drive product marketing strategies and enhance brand equity. The ideal candidate will have over 8 years of experience in the construction materials sector and demonstrate expertise in product marketing and brand strategy. This role involves leading a dynamic marketing team and requires a degree in Marketing or related fields.

Formación

• 8–10+ years of progressive marketing experience in construction materials or industrial manufacturing sectors.
• Demonstrated success in product marketing and brand strategy.

Responsabilidades

• Lead strategic planning and execution of product marketing initiatives.
• Define product positioning and go-to-market strategies.
• Spearhead market intelligence efforts.

Conocimientos

Product marketing

Brand strategy

Market development

Leadership

Market intelligence

Educación

Degree in Marketing or related field

MBA

Descripción del empleo

Our client has a strong reputation for delivering high-quality, innovative building solutions across the globe and is now entering a new phase of growth. As the Marketing Director, you will lead the development and execution of integrated product marketing strategies that drive market share, customer engagement, and long-term brand equity.

Responsibilities

• Lead the strategic planning and execution of product marketing initiatives across key product lines in construction materials.
• Define product positioning, value propositions, and go-to-market strategies aligned with commercial objectives.
• Spearhead market intelligence efforts—monitoring trends, customer insights, and competitor activity to guide decision-making.
• Oversee campaign planning, content development, and channel strategy (including digital, events, and trade marketing).
• Manage and develop a high-performing marketing team and agency partners.
• Monitor performance metrics and optimize strategies to maximize ROI.

Qualifications

• 8–10+ years of progressive marketing experience, including leadership roles within the construction materials or industrial manufacturing sectors.
• Demonstrated success in product marketing, brand strategy, and market development.
• Degree in Marketing, Business, Engineering, or a related field; MBA is an advantage.