Brand Manager Immunology

(FCRS = US014) Novartis Pharmaceuticals Corporation; Barcelona; Hybrid; EUR 58,000 - 108,000; Full time

Benefits offered by this job

Insurance plans

Retirement plans

Wellbeing resources

Global recognition

Hybrid work

Parental leave

Job summary

Novartis Pharmaceuticals Corporation in Barcelona or Madrid is seeking a Brand Manager Immunology to shape and execute the local brand strategy, translating strategic priorities into impactful plans and collaborating with Medical and cross-functional teams to meet patient needs.

You will lead launches or launch readiness, monitor performance, manage budgets, and ensure compliant, ethical promotion while translating insights into brand initiatives across local and global priorities.

Qualifications

• Relevant experience in brand management, marketing or commercial roles within the pharmaceutical or healthcare industry.
• Strong strategic and analytical capabilities with the ability to translate insights into brand strategies and tactical plans.
• Experience leading product launches or launch readiness activities.
• Ability to monitor performance and market dynamics and adapt plans accordingly.
• Strong cross-functional collaboration with Medical, Regulatory and other key functions.
• Excellent stakeholder management and communication skills.
• Strong planning and project management capabilities.
• Ability to manage budgets, forecasts and marketing investments.

Responsibilities

• Define and execute the local brand and product strategy in alignment with local management and global priorities.
• Prepare and contribute to Integrated Brand Teams and Launch Teams, supporting cross-functional planning and execution.
• Lead the execution, monitoring and analysis of tactical plans to drive brand growth.
• Develop and execute promotional activities in line with SOPs and regulatory requirements.
• Monitor brand performance, market dynamics and external environment, taking corrective action as needed.
• Generate market insights through stakeholder interactions and translate into brand initiatives.
• Execute global, regional and local marketing activities.
• Manage brand budgets, forecasts and expenses and optimize marketing impact.
• Partner with Medical and cross-functional teams to maximize impact of brand activities.
• Identify KOLs and other leaders within the therapeutic area.
• Develop understanding of patient segments and apply insights to strategy and execution.
• Oversee regulatory and safety communications, ensuring timely, compliant messaging to healthcare professionals.

Skills

Brand management

Marketing strategy

Cross-functional collaboration

Launch experience

Budget management

Analytical thinking

Job description

Salary Range:

€58,200.00 - €108,000.00

Job Description Summary

#LI-Hybrid
Location: Barcelona or Madrid, Spain

Ready to reimagine medicine for patients?

Join us to shape and deliver a breakthrough product launch from the ground up. We are looking for a Brand Manager Immunology to join our team who will play a key role in shaping and executing the local brand strategy.

In this role, you will translate strategic priorities into impactful tactical plans, using market and customer insights to identify opportunities and drive brand performance. Working closely with Medical and other cross-functional partners, you will help ensure that our activities address the evolving needs of healthcare professionals and patients while maintaining the highest standards of compliance.

Job Description

Key Responsibilities

• Define and execute the local brand and product strategy in alignment with local management and global marketing priorities.

• Prepare and contribute to Integrated Brand Teams and Launch Teams, supporting effective cross-functional planning and execution.

• Lead the execution, monitoring and analysis of agreed tactical plans to drive sustainable brand growth.

• Develop and execute promotional activities in accordance with internal SOPs, Code of Conduct requirements and applicable regulations.

• Monitor product and brand performance, market dynamics and the external environment, identifying opportunities and taking corrective action where required.

• Generate actionable market and customer insights through stakeholder interactions and translate these insights into brand initiatives.

• Execute global, regional and locally initiated marketing activities.

• Manage brand budgets, forecasts and expenses, evaluating the marketing mix to optimize effectiveness and impact.

• Partner closely with Medical and other cross-functional teams to maximize the impact of brand activities.

• Identify relevant centers, Key Opinion Leaders (KOLs) and other opinion leaders within the therapeutic area.

• Develop a strong understanding of the needs of different patient segments and incorporate these insights into brand strategy and execution.

• Oversee the distribution of required regulatory and safety communications, including Risk Management Plan educational materials and Dear Healthcare Professional Letters, ensuring timely and compliant communication to healthcare professionals.

Essential Requirements

• Relevant experience in brand management, marketing or commercial roles within the pharmaceutical or healthcare industry.
• Strong strategic and analytical capabilities, with the ability to translate market and customer insights into effective brand strategies and tactical plans.
• Experience leading product launches or launch readiness activities.
• Ability to monitor performance and market dynamics and adapt plans based on insights and changing business needs.
• Strong cross-functional collaboration skills, with the ability to work effectively with Medical, Regulatory and other key functions.
• Excellent stakeholder management and communication skills.
• Strong planning and project management capabilities.
• Ability to manage budgets, forecasts and marketing investments effectively.

Desirable Requirements

• Previous experience within Dermatology.
• Experience engaging with healthcare professionals, KOLs and other key external stakeholders.

Benefits & Rewards

At Novartis, we’re committed to reimagining medicine together - and rewarding the people who make it happen.

Expected Annual Base Salary Range for role: 58,200.00 - 108,000.00 EUR

The base salary offered is determined based on gender-neutral objectives, such as relevant skills, competencies and experience in accordance with the Novartis pay setting policy and upon joining Novartis will be reviewed periodically.

In addition to your base salary, you may be eligible for a performance-based bonus depending on certain performance parameters.

The rewards of being part of our team go far beyond base pay and incentives. We also offer a variety of competitive benefits in kind to help you thrive personally and professionally, such as insurance plans, retirement plans, wellbeing resources and global recognition programs. In addition, we provide flexible and hybrid working options, where possible, and minimum 14 weeks paid parental leave.

In addition to your base salary, you may be eligible for a performance-based bonus depending on certain performance parameters. Long-term equity awards granted at group level may also be part of your package. Further details will be provided during the application process.

Pay equity is a fundamental principle of our employment policy and reflects our commitment to create a diverse, equitable and inclusive environment that treats all employees with dignity and respect, as outlined in our Code of Ethics.

Read our brochure to learn more about our global total rewards offering:

https://www.novartis.com/sites/novartis_com/files/novartis-life-handbook.pdf

Note: Benefits and compensation may vary by country and are subject to local legal requirements, including provisions of collective bargaining agreements where applicable. A full overview of your compensation package, including any relevant collective bargaining agreement details applicable to your role based on your employment location and Novartis employer entity, will be communicated separately to you during the application process.

Commitment to Diversity and Inclusion

Novartis is committed to building an outstanding, inclusive work environment and diverse teams’ representative of the patients and communities we serve.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

Skills Desired

Asset Management, Change Agility, Commercial Excellence, Cross-Functional Collaboration, Customer-Oriented, Digital Marketing, Healthcare Industry, Influencing Skills, Marketing Strategies, Negotiation, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Product Strategies, Stakeholder Engagement, Stakeholder Management, Strategic Alliances, Therapeutic Knowledge