Brand Manager (crafts)| DTC E-commerce | 100% Remote EU

Foxelli Group; Barcelona; Remote; EUR 23,000 - 28,000; Full time

Job summary

Foxelli Group is seeking a Brand Manager to own This Month's Craft end to end, with churn as your main KPI, for a monthly craft subscription box with two tracks: Creative and DIY.

You’ll test crafts, balance the box calendar, analyze reviews and cancellation data, and collaborate with CS and marketing to improve retention and acquisition quality. This role is 100% remote and freelance, requiring strong English and hands-on product judgment.

Qualifications

• 1+ years in consumer product development, merchandising or brand management.
• Track record of products you chose or developed and how customers responded.
• Hands-on maker: you craft, test a kit, judge difficulty, and assess quality.
• Supplier experience: sourcing samples, negotiating, and meeting cost targets.
• Taste grounded in customers: use reviews/feedback to decide.
• Ownership across teams: push work through marketing, CS, design, inventory and operations.
• Comfort with numbers: read retention data and link causes to outcomes.
• Clear written and spoken English.

Responsibilities

• Find, test and approve crafts for both tracks; own box pipeline and supplier approvals.
• Own kit quality: ensure finishable kits with clear instructions and proper packaging.
• Plan the box calendar balancing Creative and DIY within cost-per-box targets.
• Learn from subscribers: summarize reviews, CS tickets, and cancellation reasons.
• Own churn metrics and drive improvements by channel and track.
• Protect acquisition quality: coordinate with performance marketing on offers and channels.
• Manage cancellation flow and failed-payment recovery with effective saves.
• Coordinate with CS to close the loop on recurring feedback.

Skills

Product development

Brand management

Craft kits

Subscription boxes

Supplier negotiation

Customer feedback

Cross-functional ownership

Retention analytics

English proficiency

Job description

At Foxelli, we’re building more than e-commerce brands - we’re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them.

If you love to learn, experiment, think boldly, make decisions, and build things that matter -you’ll feel at home with us..

The role

We're hiring a Brand Manager to own This Month's Craft end to end, with churn as your main KPI. This Month's Craft is a monthly craft subscription box with two tracks: Creative (relaxing, artistic crafts) and DIY (practical, skill-building crafts).

Your biggest lever on churn is the box: finding, testing, and approving crafts that subscribers love and actually finish. You'll also analyse who we acquire, how the cancellation flow and failed-payment recovery perform, and work closely with customer service and analyze customer feedback. Just as important: you dig into why things happen and check whether each change actually worked. We need your product judgement and your ownership.

• Find, test and approve the crafts. Own the box pipeline for both tracks. Scout craft ideas, order samples, make every kit yourself, and approve or reject it.
• Own kit quality. Every kit must be finishable at its stated level: clear instructions, the right tools and materials, nothing missing, packaging that survives shipping. Catch problems before a box ships, not in the reviews.
• Plan the box calendar. Balance variety, seasonality and difficulty across Creative and DIY, within the cost-per-box target.
• Learn from subscribers. Read and summarize reviews, CS tickets, community posts and cancellation reasons every month, and use them to shape the boxes.
• Own churn. It's your main KPI. Understand what drives it by box, channel and track, and act on it.
• Protect acquisition quality. Work with performance marketing on channels and first-box offers, and avoid offers that attract one-box buyers.
• Keep the subscription running smoothly. Own the cancellation flow (reasons, offers, copy) and failed-payment recovery, with saves that still hold a month later.
• Stay aligned with Customer Service. Turn recurring ticket themes into fixes, and close the loop with CS when they ship.

Skills & Experience

Must have

• 1+ years in consumer product development, merchandising or brand management, ideally with craft kits, hobby products or subscription boxes.
• A track record of products you chose or developed, and how customers responded: ratings, sell-through, repeat purchases, returns.
• A hands‑on maker. You craft yourself, and you can make a kit and judge its difficulty, instructions and quality.
• Supplier experience: sourcing samples, negotiating, and working to cost targets and lead times.
• Taste grounded in customers. You use reviews and feedback to decide, not only your own preferences.
• Ownership across teams. You push work through with marketing, CS, design, inventory and operations without being chased.
• Comfort with numbers. You can read a retention table and question a figure that looks too good, connect reason with outcome based on numbers
• Clear written and spoken English.

Nice to have

• Experience running a subscription box.
• Experience writing craft instructions.
• An active presence in craft communities or social media.
• Experience with Shopify.
• Spreadsheet analysis skills.

The recruitment process

• Ribbon AI Interview - Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space.
• Test Task
• Interview -A conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together.

Fixed service fee

• Up to € 2300 euros after taxes, depending on your skills, competencies, and experience.

Please note that this role is based on a contract/freelance agreement.

Eligibility & location requirements

This role is 100% remote. At Foxelli Group, our team operates primarily in the Eastern European Time Zone (EET), which is UTC+2 and UTC+3. We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.

For full-time roles, we expect hires to be available during at least 5 hours of typical working hours in the EET time zone to ensure effective collaboration and communication. This requirement does not apply to part-time roles.