Brand Manager (All Genders)

zooplus SE; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading pet food company in Madrid seeks a Brand Manager to drive brand strategy and execution for food brands. You will lead cross-functional initiatives, analyze performance metrics, and support product assortment decisions. The ideal candidate has 2–4 years of experience in brand or product management, strong analytical skills, and is proficient in Microsoft Office. Enjoy a hybrid working model with competitive benefits including training, discounts, and health insurance.

Servicios

20% discount in shop

Internal and external training

Team events

28 Annual Vacation Days

Private Medical Health Insurance

Hybrid working model

Formación

• 2–4 years of experience in brand or product management, preferably in FMCG, retail, or pet food.
• Strong analytical skills with a passion for data.
• Excellent written and spoken English; other languages a plus.

Responsabilidades

• Lead branding strategies for assigned food brands.
• Take ownership of product launches and strategic projects.
• Monitor KPIs and optimize brand growth.

Conocimientos

Brand strategy development

Analytical skills

E-commerce knowledge

Collaboration

Project management

Educación

University degree in Economics or related field

Herramientas

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Descripción del empleo

Job Description

• Drive Brand Strategy & Execution: Lead the development and implementation of branding strategies for assigned food brands, ensuring strong positioning, clear USPs, and cohesive visual identity.
• Own End-to-End Brand Projects: Take full ownership of product launches, re-positioning, and strategic projects — from planning to execution — ensuring quality, timeliness, and impact.
• Lead Cross-Functional Collaboration: Work closely with internal teams (sales, marketing, product, legal, etc.) and external partners (agencies) to align brand initiatives with business objectives.
• Analyze Performance & Optimize Growth: Monitor key KPIs (e.g., sales growth, customer acquisition, conversion) and use insights to develop actionable plans for brand and business growth.
• Support Assortment & Pricing Decisions: Collaborate on defining product assortments and pricing strategies that align with overall brand goals and market needs.
• Deliver Data-Driven Insights: Maintain and analyze reports, drawing actionable insights to guide brand decisions and improve campaign effectiveness.

Qualifications

• University degree in Economics or a related field, preferably with a focus on Business Administration or Marketing.
• 2–4 years of relevant professional experience in brand or product management within FMCG, retail, or pet food industries.
• Experience in collaborating with and managing external agencies.
• Strategic thinker with a proven ability to translate vision into actionable plans.
• Strong analytical skills combined with a passion for working with numbers and large data sets.
• Solid understanding of key marketing processes and drivers in retail, with a strong focus on e-commerce.
• Excellent written and spoken English; additional foreign language skills are a plus.
• Advanced proficiency in Microsoft Word, Excel, and PowerPoint.

Additional Information

• With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office, 40% remote, collaborating with colleagues across locations.
• Our benefits:
• 20% discount in our zooplus shop
• Internal and external training
• Team events
• LI-Hybrid
• 28 Annual Vacation Days
• Private Medical Health Insurance
• Hybrid working model (up to 40% Home Office per month)
• zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.