Brand Manager

INNOCV Solutions; Madrid; Híbrido; EUR 42.000 - 62.000; Jornada completa

Descripción de la vacante

Alkemy is seeking a Brand Manager to define and execute brand strategies that strengthen market positioning and growth. You will lead the brand’s identity across marketing, product and communications to reflect the company’s values, vision, and mission.

In this hybrid Madrid role, you will plan campaigns, conduct market research, oversee the brand’s visual identity, coordinate product launches, and track KPIs to drive brand performance across digital and traditional channels.

Formación

• 3+ years of experience in brand management, marketing, or advertising.
• Proven experience developing and executing brand strategies.
• Knowledge of marketing, branding, communication, and product development.
• Strong skills in market research, consumer insights, and competitor analysis.
• Experience with digital campaigns, social media, and content marketing.
• Analytical mindset to interpret brand performance metrics (KPIs, market share, recognition, loyalty).
• Strategic, creative, and adaptable.
• Excellent teamwork and communication skills with internal teams and external stakeholders.

Responsabilidades

• Develop and implement brand strategies, aligning all marketing initiatives with the company’s vision and values.
• Plan and execute marketing campaigns to increase brand awareness, positioning, and value.
• Conduct market research to identify trends, opportunities, and consumer needs.
• Oversee the brand’s visual identity and ensure consistency across all touchpoints.
• Coordinate product launches and collaborate with product teams to ensure alignment with brand strategy.
• Manage communication strategies across digital, traditional media, events, and promotions.
• Track and analyze brand performance, adjusting strategies based on KPIs and market insights.
• Serve as the main point of contact for internal teams, agencies, and stakeholders regarding brand matters.
• Manage marketing budgets and resources efficiently to achieve business objectives.

Conocimientos

Brand management

Marketing strategy

Campaign management

Market research

Digital campaigns

KPIs analysis

Team collaboration

Communication

Descripción del empleo

We are an international digital consulting firm specialized in driving the evolution of the business models of large and mid‑sized companies. We help our clients improve their competitiveness by connecting strategy, communication, design, technology, and data—always with a practical, impact‑oriented approach. With more than 2,000 people across different countries, we work on end‑to‑end projects: from strategic definition to implementation, measurement, and continuous optimization. Our focus is on turning data into real business decisions, not just producing reports.

About The Role

We are looking for a Brand Manager to define, execute, and oversee brand strategies that ensure market positioning and growth. You will lead the brand’s identity, working across marketing, product, and communications to ensure all initiatives reflect the company’s values, vision, and mission.

What do we value?

• 3+ years of experience in brand management, marketing, or advertising.
• Proven experience developing and executing brand strategies.
• Knowledge of marketing, branding, communication, and product development.
• Strong skills in market research, consumer insights, and competitor analysis.
• Experience with digital campaigns, social media, and content marketing.
• Analytical mindset to interpret brand performance metrics (KPIs, market share, recognition, loyalty).
• Strategic, creative, and adaptable.
• Excellent teamwork and communication skills with internal teams and external stakeholders.

What Will You Do

• Develop and implement brand strategies, aligning all marketing initiatives with the company’s vision and values.
• Plan and execute marketing campaigns to increase brand awareness, positioning, and value.
• Conduct market research to identify trends, opportunities, and consumer needs.
• Oversee the brand’s visual identity and ensure consistency across all touchpoints.
• Coordinate product launches and collaborate with product teams to ensure alignment with brand strategy.
• Manage communication strategies across digital, traditional media, events, and promotions.
• Track and analyze brand performance, adjusting strategies based on KPIs and market insights.
• Serve as the main point of contact for internal teams, agencies, and stakeholders regarding brand matters.
• Manage marketing budgets and resources efficiently to achieve business objectives.

Tools & Skills

• Marketing & Branding: Strategy, brand positioning, campaign management.
• Analytics & Research: Market research, consumer insights, Google Analytics.
• Digital Marketing: Social media, content marketing, online campaigns.
• Skills: Strategic thinking, creativity, analytical mindset, teamwork.

Nice to have

• Experience leading cross‑functional projects (marketing, sales, product).
• Familiarity with brand performance tools and dashboards.
• Knowledge of marketing automation or analytics platforms.

What do we offer you?

At Alkemy, we work to help people develop their talent in a collaborative, demanding, and stimulating environment where ideas become reality. Projects with major national and international brands. A data‑driven environment where analytics, BI, media, and technology work in an integrated way. Flexibility and a hybrid work model. A team culture based on collaboration, autonomy, and continuous learning. Active participation in the evolution of our services toward more intelligent, automated, and differentiated models, with AI applied to business.

Loyal to our commitment with diversity and inclusion, we encourage everybody to apply, especially those belonging to underrepresented groups such as LGTBIQ+ members and those with disabilities.