Senior Manager Digital Marketing - SaaS

Alpega; Barcelona; Híbrido; EUR 70.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

International team (40+ nationalities)

Ownership over marketing function

Career growth opportunities

Descripción de la vacante

Alpega is seeking a Senior Manager of Digital Marketing to lead a small team and own our digital presence across Europe. You will manage paid media, optimise organic performance, and advance our AI-driven marketing initiatives.

You will collaborate with cross-functional teams and external agencies, ensuring KPIs like ROAS and CPA are met while aligning with business goals across markets. Proficiency in English and Spanish is essential.

Formación

• 5+ years hands-on performance marketing across multiple countries/markets.
• Strong understanding of SEO and alignment with paid campaigns.
• Experience managing external agencies and holding them accountable.
• Comfort with fragmented reporting and refining tracking.
• Data-driven decision making with the ability to act with partial data.
• Strong stakeholder and cross-team communication.
• Fluent in English and Spanish (spoken and written).

Responsabilidades

• Define and own the digital strategy across markets, channels, and funnel stages.
• Own paid media budget allocation and optimise spend based on performance and priorities.
• Lead agency relationships and develop a detailed campaign roadmap with tests and optimisations.
• Guide three internal campaign managers translating priorities into major campaigns.
• Collaborate with Revenue Operations to define KPIs and marketing dashboards.
• Foster a culture of continuous testing and AI-powered optimization.

Conocimientos

Performance marketing

SEO

Agency management

Data-driven decision making

Cross-functional communication

Bilingual English/Spanish

Herramientas

Google Ads

Facebook Ads

Analytics tools

Descripción del empleo

Who Are We

Alpega is the trusted execution platform shippers and carriers across Europe rely on to plan, procure, and execute road freight - every day, at the speed the industry demands.

We are 450+ people across European offices, working in product, engineering, commercial, and the teams that keep partners connected.

In 2026, Alpega was named a Challenger in the Gartner Magic Quadrant for Transportation Management Systems. Our work also features in BCG's State of AI in European Logistics — alongside the companies setting the pace for the industry.

Find out more about us: About us | Alpega

We’re hiring a Senior Manager to lead a small team of marketers, own and drive our digital presence, manage our paid media spend, optimise our organic efforts, evolve our AI capabilities, manage the agency, and assess the need and timeline for developing our in‑house digital team.

This is a high‑impact, cross‑market role for someone who combines strategic thinking with operational precision.

About The Role

Strategy & Planning

• Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics.
• Own SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance well.
• Manage supporting agencies, challenge delivery, ensure alignment and control spend.
• Assess channel expansion opportunities per market, ensuring growth initiatives are well‑timed and aligned with market potential and readiness.
• Own paid media budget allocation across markets, channels, and funnel stages, optimising spend based on performance and priorities.

Agency Management & Team Collaboration

• Define the strategic direction and set clear expectations for agency resources.
• Develop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimisations, and deliverables.
• Actively challenge the agency to bring innovative ideas, new tests, and optimisation opportunities to drive continuous improvement.
• Hold the agency accountable to predefined KPIs (e.g., ROAS, CPA/CPL, conversion metrics) through regular performance reviews and reporting.
• Provide strategic, data‑informed guidance to three internal campaign managers, responsible for translating business priorities into major campaigns.
• Occasionally support campaign set‑up or optimisation in partnership with the agency to ensure best practices.

Data, Reporting & Performance Management

• Collaborate closely with the Revenue Operations team, which manages data infrastructure, reporting, and integrations, to define key KPIs and co‑develop marketing performance dashboards.
• Analyse available marketing data directly from platforms during ongoing build‑out of tracking and attribution systems.
• Propose pragmatic interim solutions when tracking or reporting is incomplete, and support Campaign Managers in interpreting campaign performance and impact.

Continuous Improvement

• Foster a culture of continuous testing, learning, and optimisation across paid and SEO channels using data‑driven insights.
• Leverage AI‑powered tools and automation thoughtfully to enhance campaign performance without compromising strategic control.

Required

• 5+ years of hands‑on performance marketing experience (Google, Facebook) across multiple countries or markets.
• Strong understanding of SEO, including how to align SEO efforts with paid campaigns and commercial goals.
• Experience managing external agencies and holding them accountable for results.
• Confidence working in fragmented setups where reporting may be incomplete, and tracking may need refining.
• Clear decision‑making skills based on data — but able to act even when full data is not yet available.
• Strong stakeholder and cross‑team communication: clear in reporting, prioritisation, and campaign feedback.
• Fluent in English and Spanish (both spoken and written).

Nice to Have

• Experience in B2B, marketplace, SaaS, or agency background.
• Experience building or managing internal teams.
• Familiarity with AI tools used in campaign optimisation, SEO automation, or creative testing.
• Understanding of CRM and full‑funnel lead generation strategies.
• Other European languages (e.g., French, German, Italian) are a plus.

What We Offer You

• A competitive salary package, with additional legal benefits focused on your well‑being, work flexibility and career growth.
• Hybrid working model, with no mandatory days to come to the office.
• An international working environment, with over 40 nationalities in the Alpega Team.
• A high‑impact role at the centre of growth strategy across multiple geographies.
• Ownership over one of the most business‑critical marketing functions.
• The chance to build and shape the internal performance set‑up from the ground up.
• Please, submit your resume in English.

Learn more about Life at Alpega

OUR COMMITMENT

Alpega hires people from diverse backgrounds, beliefs, and identities. What matters is the work, and that the people doing it have what they need to do it well.

If you need adjustments at any stage of the application or interview process, contact the Talent Acquisition specialist for this role, and we’ll arrange it.

OUR PRIVACY POLICY