Brand & Creative Strategist | Contract

nooro; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A fast-growing e-commerce brand in Madrid is seeking a Creative Strategist with extensive experience in direct response advertising. You will be responsible for developing creative strategies, briefing content creators, and managing the quality assurance process. The ideal candidate has a data-driven mindset and strong communication skills to drive creative performance. Experience with platforms like Amazon and TikTok Shop is a plus.

Formación

• Experience in direct response advertising and VSL-style creative.
• Proven ability to develop creative strategies by offer, funnel, and awareness stage.
• Strong understanding of performance data and how to translate it into test briefs.

Responsabilidades

• Generate new DR angles based on competitor analysis and cultural trends.
• Brief content creators with specific guidelines and requirements.
• Manage the QA process for the creative assets.

Conocimientos

Direct response advertising

VSL-style creative

Creative strategy development

Data-driven mindset

Communication

Herramientas

ClickUp

Asana

Google Workspace

CapCut

Motion

Descripción del empleo

We’re a fast-growing consumer brand group selling across e-commerce, TikTok Shop, and Amazon. We prioritize direct-response strategy, product quality, and measurable efficacy. The team moves fast and operates with a high bar.

We’re hiring a Creative Strategist with heavy direct response experience.

You must have lived and breathed direct response advertising and VSL-style creative—knowing the beats, pacing, proof, and psychology that drive conversions. Develop a creative strategy by offer, funnel, and awareness stage; publish weekly test plans.

• Generate net-new DR angles from learnings, competitor swipes, and cultural trends.
• Write iteration briefs (hook swaps, lead / body edits, CTA tests, packaging, captions) with clear hypotheses.
• Brief content creators with DR talking tracks, shot lists, compliance guardrails, and demo guidelines.
• Translate performance data (Hook, Hold, CTR, CPC, CPA, ROAS) into new test briefs within 1–3 days.

Own weekly sprints: intake → brief → production → QA → launch → iteration.

• QA assets for typos, compliance, pacing, audio, and render quality.
• Review editor work with time‑stamped, DR‑specific notes (cut logic, proof beats, motion / graphics, sound).
• Coordinate with Media / Growth to ensure launches hit deadlines.
• Use light automation / AI for cut‑downs, resizing, and captions.
• Manage creator usage rights and content expirations.

• 100–200 DR ads shipped weekly
• 98% QA pass rate
• Clean DAM and clear creative pipeline visible to Growth / Media
• Track record of writing / briefing iterations and content creators for DR assets
• Data‑driven mindset; clear communicator who pushes creative toward DR performance.

Amazon and TikTok Shop creative systems.

• ClickUp / Asana, Frame.io, Motion / Varos, Google Workspace, CapCut / Descript, Runway / Topaz / ElevenLabs