BRAND CONTENT, COMMUNITY & PR MANAGER

etalentum Selección; Palma; Presencial; EUR 42.000 - 62.000; Jornada completa

Descripción de la vacante

etalentum Selección is looking for a Brand Content, Community & PR Manager to support a Mallorca-based luxury brand during its growth and international expansion. You will craft the brand voice, build an international community and increase visibility across key markets.

Responsibilities include defining brand content strategy, coordinating with media and influencers, leading creative production and events, and driving growth through insights and channel analysis.

Formación

• Proven experience in Brand Content, Community & PR management.
• Experience in luxury, premium, fashion, jewellery, watches or hospitality.
• Excellent written and spoken English with storytelling skills.
• Strong aesthetic sense and understanding of luxury codes.
• Ability to blend creative vision with results-driven mindset.

Responsabilidades

• Define and develop the brand content strategy across social, website and channels.
• Build and nurture an international community and authentic relationships with customers and profiles.
• Coordinate PR with media, journalists, editors, influencers and agencies; seek international opportunities.
• Lead and coordinate photoshoots and audiovisual productions with photographers and creators.
• Create and execute events and brand experiences to strengthen positioning and desirability.
• Analyse channel performance to identify growth opportunities for the brand.

Conocimientos

Brand content

Community management

PR

Storytelling

Educación

Bachelor's degree in Marketing or Communications

Herramientas

Social media platforms

Descripción del empleo

An emerging luxury watch and jewellery brand, based in Mallorca, is looking for a Brand Content, Community & PR Manager to support the brand through its next phase of growth and international expansion.

This role will play a key part in shaping the brand’s voice, image and presence, building an international community and increasing its visibility across strategic markets. You will work closely with the Founder and a small, highly collaborative team in an environment where initiative, creativity and the ability to turn ideas into reality are highly valued.

Key Responsibilities:

• Brand Content & Storytelling: define and develop the brand’s content strategy, ensuring a consistent narrative and aesthetic across social media, the website and other channels.
• Community: build and nurture an international community, developing authentic relationships with customers, followers and relevant profiles.
• PR & International Visibility: build relationships with media, journalists, editors, influencers and key opinion leaders; coordinate existing PR agencies and identify new international opportunities.
• Creative Production: lead and coordinate photoshoots, audiovisual productions and collaborations with photographers, videographers and other creative partners.
• Events & Brand Experiences: contribute to the creation and execution of events, activations and experiences that strengthen the brand’s positioning and desirability.
• Insights & Growth: analyse channel performance and identify trends, markets and opportunities that can support the brand’s growth.

Requirements:

• Proven experience as a Brand Content, Community & PR Manager, ideally within international advertising and communications agencies.
• Experience in luxury, premium, fashion, jewellery, watches or hospitality.
• Excellent written and spoken English, with the ability to develop high-quality storytelling and brand communications.
• Strong aesthetic sensibility and a genuine understanding of luxury codes and standards.
• Ability to combine creative vision with a results-driven mindset.

Our ideal candidate has a builder mindset: someone who wants to do more than simply manage social media, and who is excited about helping build a luxury brand with a distinctive identity and international potential.

What We Offer:

• The opportunity to join a luxury brand at an exciting stage of growth.
• An international project offering a high level of autonomy and the opportunity to make a visible and lasting impact on the development of a luxury brand from Mallorca to the world.

Education:

• Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Journalism or a related field.
• Additional training in Luxury Brand Management, Fashion, Luxury Communications or Digital Marketing will be considered a plus.

Experience: 4–7 years of experience in Brand Content, Communications, PR, Social Media or Marketing.

Languages:

• Spanish: C2
• English: C2