Barcelona, Spain Preply Senior Data Scientist

Experimentation Jobs; Barcelona; On-site; EUR 50,000 - 70,000; Full time

Job summary

Experimentation Jobs in Barcelona, Spain is seeking a Senior Data Scientist to work closely with performance marketing teams. You will optimize campaigns and budgets through data analysis and experimentation.

The ideal candidate should have extensive experience in causal inference and regression models, with a focus on Marketing Mix Modeling. Join us and leverage your skills to improve targeting strategies and contribute to decision-making processes.

Qualifications

• 5+ years of experience in data science or analytics.
• Proven ability in applying statistical models to real-world problems.
• Experience with marketing analytics and campaign optimization.

Responsibilities

• Collaborate with performance marketing teams on data solutions.
• Roll out Marketing Mix Modeling in new regions.
• Design incrementality tests using causal inference.

Skills

Data analysis

Marketing Mix Modeling

Causal inference

Regression models

Education

Master's degree in Data Science or related field

Job description

Why Here?

Preply is a global ed-tech company connecting over 90,000 tutors with learners in 175+ countries. The company reached unicorn status with its $150M Series D and blends human-led instruction with AI-enhanced learning. The Data Team collaborates closely with product, business, and platform teams, leveraging analysis, experimentation, causal inference, and machine learning for decision-making.

What Will You Do?

As a Senior Data Scientist at Preply, you will collaborate with performance marketing teams on data solutions for optimizing campaigns and budgets. You will roll out Marketing Mix Modeling across more countries and design incrementality tests using causal inference. Additionally, you will improve targeting and bidding strategies with regression models while acting as a sparring partner to the Applied AI team.