B2B Marketing Strategist - EMEA

Gotoclient; Madrid; Presencial; EUR 35.000 - 50.000; Jornada completa

Descripción de la vacante

A leading B2B marketing agency in Madrid is seeking an Account Manager to manage international campaigns and work with global brands. The ideal candidate has at least 3 years of experience in digital marketing, specifically with LinkedIn Ads and Google Ads. You will be responsible for leading projects and analyzing key growth opportunities. This role offers a dynamic international work environment and a competitive salary.

Servicios

Comprehensive training programme

Competitive market salary

Dynamic international work environment

Formación

• Minimum 3 years of experience in digital marketing or advertising.
• Solid understanding of B2B marketing principles.
• Proven hands-on experience with LinkedIn Ads and Google Ads.

Responsabilidades

• Analyze prospects and build ROI-based proposals.
• Lead projects from demand generation to reporting.

Conocimientos

Digital marketing experience

LinkedIn Ads

Google Ads

Presentation skills

Analytical mindset

Fluency in English

Educación

Degree in business, marketing, or economics

Descripción del empleo

We’re hiring : Account Manager – European Accounts (B2B Marketing)

Do you want to work with global brands, manage international campaigns, and grow your career in B2B marketing?

Gotoclient is looking for a Account Manager to join our team and help us deliver outstanding results for our clients across Europe.

As everyone does in our team, you’ll play a key role in client service, ensuring excellence at every step of the delivery process, from strategy to execution. This is a unique opportunity to work with major global brands across EMEA and dive deep into B2B demand generation, digital strategy, and marketing innovation. You’ll join an A-Team of demand generation professionals who stay ahead of the latest trends, trusted by both clients and the market. Gotoclient’s expertise is so well recognised that some of our clients regularly hire us to train their own teams and even their clients.

Learn more about who we are and the brands we work for on our website :

Your key responsibilities

• Analyse key prospects (typically existing relationships from Gotoclient’s network), identify growth opportunities, and build ROI-based proposals.
• Lead projects for Gotoclient’s clients, from demand generation and LinkedIn Ads to Google Ads. That includes managing them end-to-end: setup, launch, optimisation and reporting. This can include things like reading industry reports and converting them into meta-research, running LinkedIn Ads campaigns and AB testing, managing client Google Ads accounts, or client accompaniment and training on platforms. Depending on your background and interests, you may also contribute to content creation, guide development, manage LinkedIn communication, or support agency visibility initiatives.

Must-haves

• At least 3 years of experience in digital marketing or advertising, with a strong understanding of B2B marketing principles (ICP, Buyer Persona, Value Proposition, pain points, etc.).
• Proven hands-on experience in LinkedIn Ads and Google Ads for B2B.
• Solid academic background in business, marketing, or economics from a reputable institution.
• Fluent in English and one other major European language.
• Excellent presentation and communication skills.
• A structured and analytical mindset, able to simplify complexity and find solutions quickly.
• Highly organised, proactive, and driven by excellence rather than tasks.
• Strong interest in the latest trends in digital and B2B marketing.
• Ethical, positive, and resilient. A true team player who gets things done.

Nice-to-haves

• Fluent in Catalan, Italian or Spanish.
• Has worked with consumer platforms such as TikTok, Meta.
• SEO / AI SEO / GEO / AEO Experience and understanding the principles of LLM indexation.

Why join Gotoclient

Work with top-tier global brands and an ambitious, high-performance team.

If you want to spend 4 or 5 years learning, this is your place. Everyone learns at Gotoclient every day.

A comprehensive training programme (approx. 150 hours) combining theory and practice, carried out while integrated in customer work.

Opportunities within a respected and award-winning B2B marketing agency.

A competitive market salary and a dynamic, international work environment.

If you’re passionate about B2B marketing, thrive in fast-paced environments, and want to grow alongside some of the best in the industry, we’d love to meet you.

Please do not apply if:

• You’re looking for a bridge job.
• You want to “try” to work for an agency.
• You’re a “coffee corner” person.
• You don’t think you’re a hard worker.