B2B CRM Manager Spain

Triskel Consulting; Valencia; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading tech services provider in Valencia seeks a B2B CRM Manager. The role involves developing and implementing CRM strategies, optimising campaigns, and monitoring KPIs to enhance customer engagement in the iGaming sector. The ideal candidate has proven B2B CRM experience, preferably in the online gambling industry, and possesses strong analytical and interpersonal skills.

Formación

• Preferred degree in Marketing, Business Admin, or related fields.
• Proven B2B CRM experience within the iGaming industry.
• Strong understanding of the online gambling industry.

Responsabilidades

• Develop and implement multi-channel CRM strategies.
• Monitor and optimise CRM campaigns and customer journeys.
• Monitor KPIs related to customer engagement and retention.

Conocimientos

CRM strategy development

Customer engagement

Data analytics

Interpersonal skills

Results-driven mindset

Educación

Degree in Marketing or Business Admin

Herramientas

Optimove

Salesforce

Descripción del empleo

Our client is a leading tech and digital services provider operating within the iGaming industry. As part of their continuous growth we are now seeking a B2B CRM Manager to join their team in Spain.

Responsibilities

• Develop and implement multi‑channel CRM strategies through a data led approach, to drive customer engagement and retention, tailored to the look and feel of our clients B2B brands.
• Monitor and optimise CRM campaigns and customer journeys to improve customer experience
• Monitor KPIs related to customer engagement, retention, and revenue, to provide regular reports and insights to stakeholders.
• Analyse customer behaviour and assess its impact on business KPIs.
• Segment customers based on behaviours to tailor offers and come up with effective campaigns and promotions aimed at maximizing revenue and retention.
• Stay up to date with industry trends, while also monitoring competitors to ensure brands maintain best practices and being competitive.
• Collaborate with various departments to ensure cohesive promotion and offers that align with the overall business objectives.

Requirements

• Degree in Marketing, Business Admin or related would be preferred
• Proven CRM experience (B2B) within the iGaming industry
• Knowledge of CRM systems such as Optimove, Salesforce,
• Experience with data analytics and reporting tools.
• Strong understanding of the online gambling industry.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse stakeholders and build strong relationships.
• Analytical mindset with the ability to interpret data, derive actionable insights, and drive strategic decision‑making.
• Results‑driven approach with a focus on delivering measurable business outcomes.