Audiovisual Strategy Manager

Publicis Groupe España; Madrid; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Flexible benefits

Growth opportunities

Free online training

Partner certifications

Remote work up to 6 weeks

Generous holidays package

Well-being program

Job summary

Publicis Groupe España is seeking an Audiovisual Solutions Manager to lead the development of innovative audiovisual solutions and drive commercial value for clients across TV, CTV and digital video.

You will work with clients, agencies, media partners and internal capabilities to identify opportunities, develop differentiated propositions, and activate them with clients. A strong AV background and a proactive, business-minded approach are essential.

Qualifications

• Broad audiovisual expertise and a strong commercial mindset.
• Experience in media, planning, buying, trading, strategy, etc.
• Strong client-facing and communication skills.
• Commercial mindset and ability to identify and develop business opportunities.
• Ability to connect different capabilities into clear client solutions.
• Strong analytical skills with media, audience and investment data.
• Interest in innovation, technology, data, content and AV evolution.
• Understanding of media economics, investment and negotiation.
• High level of English.

Responsibilities

• Develop innovative audiovisual solutions for clients.
• Translate opportunities across TV, CTV, digital video, data, technology and content into tangible propositions.
• Contribute to development and evolution of AV products from concept to client implementation.
• Explore new partners, technologies and formats to add value.
• Challenge established ways and seek smarter, more effective ways to plan, activate and measure audiovisual investment.
• Understand clients' business challenges and translate them into AV opportunities.
• Participate actively in client conversations, presentations and strategic projects.
• Collaborate with agency teams to identify AV innovation opportunities.
• Explain complex AV capabilities in a simple, commercially relevant way.
• Grow AV offering by turning ideas into client-ready propositions.

Skills

Audiovisual expertise

Commercial mindset

Client-facing communications

Analytical skills

English proficiency

Job description

Company Description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Overview

We are looking for an Audiovisual Solutions Manager to join our team and contribute to the development of the next generation of audiovisual solutions for our clients.

The audiovisual ecosystem is evolving rapidly. Linear TV now coexists with Connected TV, digital video, new data capabilities, technology, content and increasingly sophisticated forms of activation and measurement.

Our ambition is to turn these possibilities into innovative, integrated and effective solutions that help our clients grow.

This role will combine a strong knowledge of the audiovisual market with a commercial, strategic and solution-oriented mindset. You will work closely with clients, agencies, media partners and internal capabilities to identify opportunities, develop solutions and bring the best of the audiovisual ecosystem into our clients' strategies.

We are looking for someone who is not only comfortable managing today's audiovisual landscape, but is also curious and proactive about what comes next.

Responsibilities

Develop innovative audiovisual solutions

• Identify new opportunities across the audiovisual ecosystem and translate them into tangible solutions for our clients.
• Combine different capabilities across TV, CTV, digital video, data, technology and content to build integrated audiovisual propositions.
• Contribute to the development and evolution of our audiovisual products and solutions, from initial concept through to client implementation.
• Explore new partners, technologies, formats and capabilities that can add value to our clients.
• Challenge established ways of working and continuously look for smarter and more effective ways to plan, activate and measure audiovisual investment.

Drive client value and business opportunities

• Understand clients' business and communication challenges and translate them into audiovisual opportunities and solutions.
• Play an active role in client conversations, presentations, pitches and strategic projects.
• Collaborate with agency teams to identify opportunities where audiovisual innovation can generate additional value.
• Explain complex audiovisual capabilities in a simple, compelling and commercially relevant way.
• Contribute to the growth of our audiovisual offering by identifying opportunities and turning ideas into propositions that can be activated with clients.

Connect the audiovisual ecosystem

• Maintain a deep understanding of the evolving audiovisual market, including broadcasters, streaming and CTV environments, digital video, data, technology and content partners.
• Build strong relationships with media owners and strategic partners to understand their capabilities and identify new opportunities.
• Connect external market innovation with internal expertise to create differentiated audiovisual solutions.
• Work collaboratively with planning, trading, strategy, data, content and other specialist teams.

Bring strong audiovisual and trading expertise

• Contribute to TV and CTV negotiations and investment strategies.
• Analyse audiovisual plans and identify opportunities to improve efficiency and effectiveness.
• Monitor market dynamics, costs, audiences and investment trends to support strategic and commercial decisions.
• Ensure that media opportunities and negotiated conditions are transformed into meaningful advantages for our clients.

Qualifications

We are looking for someone with broad audiovisual expertise and a strong commercial mindset, but personality and attitude will be equally important.

The Ideal Candidate Will Have

• Strong knowledge of the audiovisual ecosystem, including TV, CTV and digital video.
• Experience in media, planning, buying, trading, strategy, business development or related areas.
• Strong client-facing and communication skills.
• A commercial mindset and the ability to identify and develop business opportunities.
• The ability to connect different capabilities and transform them into clear client solutions.
• Strong analytical skills and confidence working with media, audience and investment data.
• A genuine interest in innovation, technology, data, content and the evolution of audiovisual consumption.
• Good understanding of media economics, investment and negotiation.
• A high level of English.

And, above all...

Someone who does not wait for opportunities to appear, but actively looks for them.

Someone who is comfortable moving between clients, media partners, data, technology, content and investment.

And someone who wants to play an active role in shaping what the future of audiovisual solutions looks like for our clients.

Additional Information

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform \"Marcel\".
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

Great Place to Work

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.