App Growth Specialist

Kinetic Digital by Prime Online Ltd.; Barcelona; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading online marketing company in Barcelona is seeking an experienced App Growth Specialist to drive the optimization and growth of their mobile app activity. The role involves leading app tracking, enhancing user experience, and collaborating cross-functionally. Candidates should have 5+ years in app marketing, hands-on Appsflyer expertise, and a strong analytical background. This strategic position is essential for improving app performance and user acquisition.

Formación

• 5+ years of experience in app marketing including user acquisition and ASO.
• Hands-on experience with Appsflyer: configuration, event mapping, reporting.
• Understanding of Firebase and its integration with marketing workflows.
• Experience with iOS tracking limitations and visibility solutions.
• Proven ASO track record: optimizing listings and A/B testing.

Responsabilidades

• Support marketing teams in app tracking across acquisition channels.
• Lead ASO efforts to enhance app visibility and organic installs.
• Monitor app ratings and reviews to improve brand reputation.
• Manage iOS tracking challenges for marketing campaign success.
• Identify underutilized Appsflyer features to boost performance.
• Perform competitive benchmarking for user experience improvements.
• Coordinate with internal QA on app testing and issue resolution.
• Liaise with platform providers to prioritize app-related improvements.
• Collaborate with CRM teams to enhance app user retention.

Conocimientos

App marketing

App Store Optimization (ASO)

Appsflyer

iOS tracking limitations

Performance campaigns

Analytical skills

Technical aptitude

Descripción del empleo

Job Title: App Growth Specialist

Overview

We’re an online marketing company with several casino brands targeting regulated markets such as the UK, Spain, and Canada. We’re looking for an experienced App Marketing Specialist to join our team and lead the optimization and growth of our mobile app activity. This role is both strategic and hands‑on and will play a critical part in improving tracking, performance, and user experience for our apps.

Key Responsibilities

• Support the marketing teams (PPC, Social, Media) in setting up and troubleshooting app tracking across Google, Facebook, and other acquisition channels.
• Lead App Store Optimization (ASO) efforts to improve visibility and drive organic installs
• Monitor and improve app ratings and reviews across Android and iOS stores, together with the brand reputation team
• Manage iOS tracking challenges and help marketing teams make the most of campaigns despite iOS limitations.
• Identify and promote underutilized Appsflyer features to improve campaign performance and measurement.
• Perform competitive benchmarking and identify opportunities to enhance our app user experience, conversion, and retention.
• Coordinate with the internal QA team on app testing and bug resolution.
• Liaise with our platform provider responsible for app maintenance to prioritize and follow up on app-related issues and improvements.
• Work with CRM teams to improve the retention from app users

Requirements

• 5+ years of experience in app marketing (user acquisition, ASO, app tracking).
• Deep hands‑on experience with Appsflyer: configuration, event mapping, partner setup, and reporting.
• Solid understanding of Firebase and how it integrates with app marketing and analytics workflows.
• Experience navigating iOS tracking limitations (SKAdNetwork, privacy thresholds) and implementing solutions for performance visibility.
• Advanced understanding of performance campaigns using MMPs across Google App Campaigns, Facebook, DSPs and other traffic sources.
• Proven track record in ASO: optimizing listings, keyword research, A/B testing, creative iteration.
• Strong analytical and problem‑solving skills; ability to interpret data and derive actionable insights.
• Technical aptitude or background (e.g., ability to QA SDK events, troubleshoot tracking discrepancies) is a strong advantage.
• Proactive, collaborative, self‑sufficient and able to work cross‑functionally across marketing, product, and development teams.