Account Based Marketing Manager (Remote)

Learnlight; España; A distancia; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

An EdTech company is seeking an Account Based Marketing Manager for a remote role. This position involves designing and executing marketing programs for strategic accounts, requiring strong B2B marketing experience and proficiency with CRM tools like Dynamics 365 Marketing. Ideal candidates will demonstrate excellent storytelling skills and a deep understanding of account-based marketing principles. Join a dynamic team dedicated to transforming learning experiences across the globe.

Servicios

Generous paid time off

Access to learning and development opportunities

Community events and team-building activities

Diversity and inclusion initiatives

Formación

• 4-6 years of B2B marketing experience, focusing on ABM.
• Proven ability to design and execute ABM campaigns.
• Hands-on experience with email, social media, and content syndication.

Responsabilidades

• Define strategic accounts and create aligned marketing plans.
• Develop profiles of key decision-makers within target accounts.
• Design multi-channel ABM campaigns.

Conocimientos

B2B Marketing Experience

Account Based Marketing

Campaign Management

Buyer Personas Understanding

Storytelling Skills

CRM Tools Proficiency

Fluency in English

Herramientas

Dynamics 365 Marketing

Descripción del empleo

Account Based Marketing Manager (Remote)

Be Part of Our Mission Learnlight is an EdTech company that's passionate about putting trainers at the heart of the learning experience because that's what delivers life-changing impact. We use award-winning technology to deliver language, intercultural and interpersonal skills training online and on the ground, to learners in more than 180 countries. Since our early years as a digital start-up, we've worked with hundreds of blue chips and international institutions across the world. Our communication skills training is used by more than 1,500 companies and by over 700,000 workplace learners, setting them apart in an increasingly complex and global business environment.

Your Career Opportunity

In this exciting new career opportunity, you'll be reporting to the Head of Global Field Marketing and Campaigns on full-time hours and working from home remotely.

Role Overview

As an Account Based Marketing Manager, you'll be responsible for designing and executing high-impact programs for our most strategic accounts. This role is 30% strategic and 70% execution focused. The ABM Manager will collaborate with Global Accounts Program leaders, sales, and field marketers to engage key personas, accelerate pipeline, and drive growth across a defined set of priority accounts. You will:

• Define strategic accounts and create marketing plans aligned with growth objectives
• Develop detailed profiles of key decision-makers and influencers within target accounts to guide campaign messaging and design
• Design and deliver multi-channel, highly targeted ABM campaigns (1:few and selective 1:many) with support from Marketing Operations & Automation
• Work with product marketing and content teams to create account-specific messaging, collateral, and sales enablement materials
• Partner with account managers and sales leaders to integrate marketing with account plans, track performance, report on ROI, and optimize campaigns
• Orchestrate ABM activities across channels, leverage CRM/automation tools (e.g., Dynamics 365 Marketing), and share strategies and learnings globally to support account growth

What You'll Offer

• 4-6 years of B2B marketing experience, with at least 2 years focused on ABM or account-focused demand generation
• Proven experience designing and executing ABM campaigns for 1:few or 1:many programs
• Strong understanding of buyer personas, account segmentation, and customer journey mapping to inform campaign planning
• Hands-on experience managing campaigns across email, social, content syndication, and paid media, leveraging CRM and marketing automation tools (Dynamics 365 Marketing preferred)
• Ability to track account engagement, analyse campaign performance, and provide actionable insights to optimize ABM initiatives
• Proven ability to work closely with sales, account managers, and field marketing teams to align marketing programs with business objectives
• Outstanding writing, presentation, and storytelling skills, with the ability to balance strategic planning and execution in a fast-paced environment; fluency in English required; additional European languages highly desirable

What We Offer

• Work-Life Balance: Remote work culture with options to collaborate with colleagues in regional offices (if applicable). Generous paid time off including public and personal holidays and two company-wide days off per year to recharge.
• Learning & Development: Access to language learning, masterclasses and professional development opportunities with a culture of coaching and constructive feedback.
• Community Events: Virtual wellbeing sessions, team-building activities and informal social clubs.
• Company News: Regular updates on our internal networking platform.
• Cultural Collaboration: Intercultural Assessment provides insights to help you build collaboration across diverse cultures.
• Referral Program: Earn a bonus by referring talented professionals to join Learnlight (conditions apply).
• Diversity & Inclusion: We welcome and support new talent from all communities; access information on our Diversity, Equity, Inclusion commitments.

Ready to Join Us?

Our colleagues — also known as Learnlighters — live by our values of enthusiasm, initiative and commitment. We review applications regularly and interviews are being scheduled now, so we encourage you to apply as soon as possible. Learnlight is a global company and we look for English communication skills for effective collaboration - please apply with your résumé in English.

The personal data you provide will be processed by Learnlight in order to manage your candidacy for the corporate selection processes that fit your profile. Under the legal conditions, you have the right to access, rectify and delete the data, to limit its processing, to oppose its processing and to its portability to our address (Calle de las Huertas 11, 28012 - Madrid) or to the email address privacy(at)learnlight.com. You can find more information in the Privacy Policy of our website https://www.learnlight.com/en/privacy-policy/

Función laboral

Marketing