35539754091 - Google Media Buyer (Part-time)

Activate Talent; España; A distancia; EUR 30.000 - 40.000; A tiempo parcial

Descripción de la vacante

A dynamic marketing agency in Spain is looking for a data-driven Google Media Buyer to manage and optimize paid advertising campaigns. The ideal candidate should have experience in Google Ads, particularly in the e-commerce or healthcare sectors. Responsibilities include campaign management, strategy optimization, and detailed performance analysis. This position offers flexible scheduling, making it ideal for performance marketers skilled in maximizing Return on Ad Spend (ROAS).

Formación

• 1–2 years of experience in managing Google Ads campaigns, preferably in e-commerce, lead generation, or healthcare.
• Familiarity with Smart Bidding strategies such as Target CPA and Target ROAS.
• Demonstrated success in reducing CPA or enhancing conversion rates.

Responsabilidades

• Initiate, oversee, and optimize Google Ads campaigns to achieve KPIs.
• Execute A/B tests on advertising copy and targeting strategies.
• Monitor KPIs using Google Ads and provide performance reports.

Conocimientos

Experience in managing Google Ads campaigns

Proficiency in Google Analytics

Knowledge of Smart Bidding strategies

Analytical skills

Herramientas

Google Analytics

Google Tag Manager

Spreadsheet applications

Descripción del empleo

Application Procedure :

Please submit your resume and 1–2 campaign examples (screenshots or case studies) demonstrating improved metrics

Schedule :

Should be available in PST time zone

Job Summary :

We are seeking a data-driven Google Media Buyer to manage and optimize paid advertising campaigns across Google Ads, YouTube, and the Display Network. This part-time position is suitable for a performance marketer who excels in scaling profitable campaigns, conducting creative testing, and maximizing Return on Ad Spend (ROAS). Experience in the healthcare or e-commerce sectors is advantageous.

Key Responsibilities :

Campaign Management :

• Initiate, oversee, and optimize Google Ads campaigns (Search, Shopping, Display, YouTube) to achieve Key Performance Indicators (KPIs), including Cost Per Acquisition (CPA), ROAS, and Click-Through Rate (CTR).
• Execute A / B tests on advertising copy, landing pages, and targeting strategies.
• Adjust bids, budgets, and audience parameters based on real-time performance data.

Strategy & Optimization :

• Conduct comprehensive research on keywords, audiences, and competitors to refine targeting methodologies.
• Implement remarketing and audience segmentation strategies.
• Address and rectify underperforming campaigns with agility.

Reporting & Analysis :

• Monitor KPIs using Google Ads, Analytics, and client dashboards.
• Provide detailed weekly performance reports with actionable insights.

Requirements

• 1–2 years of experience in managing Google Ads campaigns, preferably in e-commerce, lead generation, or healthcare.
• Proficiency in Google Analytics, Google Tag Manager, and spreadsheet applications.
• Familiarity with Smart Bidding strategies such as Target CPA (tCPA) and Target ROAS (tROAS).
• Demonstrated success in reducing CPA or enhancing conversion rates.