VP Marketing

Contractbook; København; Hybrid; DKK 897,000 - 1,345,000; Full time

Job summary

Scrive is seeking a high-impact VP Marketing to lead our marketing organization, build an iconic B2B brand, and scale a data-driven demand engine across regions.

Based in Stockholm or at our Copenhagen or Berlin hubs, you’ll partner with Leadership, Sales, Product and Customer Success to accelerate revenue growth while shaping go-to-market strategy, campaigns, messaging and lifecycle programs that maximize customer lifetime value.

Qualifications

• 10+ years of marketing leadership experience in B2B SaaS.
• Proven track record building and scaling brands and demand engines.
• Strong cross-functional collaboration with Sales, Product and CS.
• Exceptional communication to execs and boards.
• Data-driven budgeting and ROI optimization.

Responsibilities

• Lead and develop a multi-disciplinary marketing team across channels.
• Architect and execute unified go-to-market strategies by region.
• Own marketing strategy, brand, agencies, budget and execution.
• Drive demand generation and accelerate the sales pipeline.
• Coach internal teams and manage external agency partners.
• Monitor scalability, tooling, data, and AI-driven initiatives.
• Promote Marketing as a strategic partner across the org.

Skills

Marketing experience

People leadership

Hands-on execution

Communication

ROI mindset

Tools

Salesforce

Google Ads

Meta Business Manager

LinkedIn Campaign Manager

Piwik Pro

Peec.ai

Job description

Marketing · Stockholm · Hybrid

VP Marketing

We Care, We Challenge, We Commit, We Collaborate

Join Scrive and be part of an international, fast-growing company with more than 250 employees, headquartered in Stockholm, Sweden. Create awesome, high-impact brand magic alongside smart, caring, and driven colleagues across Europe as we build the ultimate engine for digital agreements.

The opportunity

At Scrive, we’re building the foundation for a more efficient, trustworthy digital society, and we are operating in truly exciting times. We’re now looking for a VP Marketing to lead our marketing organization, build an iconic B2B brand, and engineer a scalable engine that markets Scrive effectively across channels, segments and regions.

You’ll take the lead in turning marketing strategy into execution—driving demand, customer acquisition, and brand equity by shaping our overarching positioning, launching high-impact campaigns, and refining our product messaging. You inspire with your personal leadership, strategic vision, and performance-driven mindset, forging strong cross-functional alignment with Leadership, Sales, Product, and Customer Success to accelerate revenue growth and maximize customer lifetime value.

This is a unique opportunity for an ambitious marketing leader who thrives in scaling B2B SaaS organizations. You’ll define how Scrive expands its footprint, set up go-to-market architecture, serve as a cultural bearer across our teams, and be a foundational player in further developing and accelerating Scrive sustainable and long-term growth path.

The role will be based in Stockholm or one of our Hubs in Copenhagen or Berlin, and be an integral part of our Go-To-Market Leadership team, reporting to the CEO.

As a VP Marketing, key responsibilities include

• Team Leadership - Lead, mentor, and develop a multi-disciplinary high-energy marketing team spanning product marketing, content creation, paid and organic search, online channels, sales and automation, brand and communication and field marketing.
• Go-to-market Leadership - Partner with Sales, Customer Success and regional Market Development leaders to architect and execute unified go-to-market strategies that drive customer acquisition, expansion, and retention.
• Marketing Strategy & Execution – Owns the marketing strategy and brand, our external agency partners, marketing spending, media planning, and overall marketing execution delivery in accordance with goals and budget.
• Drive Demand Generation & Accelerated Sales – Data-driven at core and close partner with the Revenue team defining targets and activities to capture customer interest, and ensure a strong, continuous flow through our sales pipeline.
• Hands-on Expert Coach & Agency Partner – Use your experience to predict and swiftly remove bottlenecks and make on-the-fly decisions that guide your team and external agency partners in their daily work.
• Ensure Performance & Scalability - Continuously monitor, explore, challenge and adopt scalable tooling, data, agency and people development strategies to optimizing return on total marketing investments including developing and operationalizing AI strategies.
• Evangelize Marketing Internally – Owning Marketing in Scrive you act as a strategic bridge across the organization. You collaborate with Product for major launches and educate stakeholders on marketing plans, activities, results and contributions to our company goals.

What we’re looking for

To succeed in this role, you should have:

• 10+ years of marketing experience, with strong expertise and proven results in B2B marketing efficiency scaling software-as-a-service companies.
• 5+ years as marketing people leader, leading and developing a close-knit, high aspirations and strongly engaged team.
• Hands-on execution, strategic thinking – Naturally rolls up your sleeves to coach the team, and execute tactically and operationally, while always keeping a strategic outlook and are able clearly to articulate strategies to senior management.
• Strong communicator– Exceptional communication skills. Both towards internal stakeholders including senior management and Board, and as a strong external advocate for Scrive
• Scalable commercial mindset – A data-driven approach to budgeting and resource allocation, knowing exactly how to create "magic" and maximize ROI with the given budget.

Bonus points if you have:

• Experience navigating and optimizing external agency relationships (e.g., performance marketing, SEO/AEO, web development).
• Experience in SaaS, the tech landscape around compliance, trust services, electronic signatures, or compliance-driven industries.
• Proficiency or strong high-level understanding of key platforms like Salesforce, Google Ads, Meta Business Manager, LinkedIn Campaign Manager, and modern analytics/AI tools (e.g., Piwik Pro, Peec.ai).

In this role, we see that you demonstrate strong skills in Self-awareness & Growth mindset, Ownership, Accountability & Decision-making, Communication & Influence and Team Collaboration. These skills will play a key role in our assessment and discussions during the recruitment process.

Don’t meet every single requirement? Studies show that women and people from underrepresented groups are less likely to apply for jobs unless they meet every qualification. At Scrive, we value diverse perspectives and encourage anyone who is excited about this role to apply.

Departments

Marketing

Locations

Stockholm

Remote status

Hybrid