Trade Marketing Manager

Arla Foods AB; Aarhus; On-site; GBP 65,000 - 90,000; Full time

Job summary

Arla Foods AB is seeking a Trade Marketing Manager to strengthen global in-store execution for our Milk Based Beverages across markets. You will develop frameworks, governance and scalable tools that boost visibility, availability and commercial impact.

You will work with commercial teams, category, brand, procurement and logistics to enable cross-country adoption, training, playbooks and best-practice sharing in a dynamic, global matrix environment.

Qualifications

• Master university degree in business, marketing, commercial management or comparable field.
• Minimum 5 years of experience in Sales, Trade Marketing, Commercial Excellence or Customer/Shopper Marketing within a global FMCG organization.
• Experience in beverages or mature cooler/display/POP execution practices.
• Experience in international matrix organization and leading cross-country initiatives.
• English fluency; additional languages are an advantage.

Responsibilities

• Develop and evolve global strategies, standards, governance and future asset management solutions for displays and in-store execution across markets.
• Build and deploy scalable trade marketing tools, frameworks and solutions that drive stronger in-store execution and commercial impact.
• Drive cross-functional alignment across Commercial, Category, Procurement, Supply Chain, Finance and markets to improve asset effectiveness and cost efficiency.
• Accelerate market adoption through capability building, training, playbooks and best-practice sharing.
• Leverage performance data and insights to optimize asset investments and execution quality.

Skills

In-store execution

Global matrix

Capability building

Stakeholder influence

Education

Master degree in business/marketing/commercial management

Job description

Do you want to build the global standards, tools and capabilities that help markets deliver stronger in-store execution and commercial impact?

This is not a traditional trade marketing role. As our new Trade Marketing Manager, you will play a key role in strengthening executional excellence across Arla Foods' Milk Based

Beverages business. You will develop the frameworks, governance, tools and scalable solutions that help our local markets improve visibility, availability and commercial impact in-store.

This role is ideal for someone who enjoys shaping new ways of working and collaborating closely with markets to bring them to life. We are looking for someone who can build scalable frameworks and tools, influence across the organisation, and help markets deliver best-in-class in-store execution. says Michaela Czerwenka, Head of Beverage Excellence - Global MBB.

The position can be based at Arla Foods Global HQ in Aarhus or in another Arla location within our European organisation. Final location will be agreed with the successful candidate.

Read more about life at Arla here Inside Arla

How you will make an impact

As Trade Marketing Manager, you will join our global Beverage Excellence team, which is responsible for developing go-to-market strategy and executional excellence across our beverage business. Working closely with commercial teams, category and brand, procurement, supply chain and local markets, you will help create the backbone that enables scalable execution globally. This role sits within the global Beverage Excellence organisation and offers significant exposure to senior stakeholders and international markets.

Key responsibilities include

• Develop and continuously evolve global strategies, standards, governance and future asset management solutions for coolers, displays and in-store execution across markets.
• Build and deploy scalable trade marketing tools, frameworks and solutions that drive stronger in-store execution and commercial impact.
• Drive cross-functional initiatives and alignment across Commercial, Category, Procurement, Supply Chain, Finance and local markets that improve asset effectiveness, standardization and cost efficiency.
• Accelerate market adoption through capability building, training, playbooks, best-practice sharing and pilot programs.
• Leverage performance data and insights to optimize asset investments, execution quality and business results.

What will make you successful

We are looking for someone who combines strong in-store execution expertise with the ability to build scalable solutions, influence across a complex, global matrix organization and drive the adoption of new ways of working that create measurable commercial impact.

You will likely bring

• Relevant Master university degree in business, marketing, commercial management or a comparable field.
• Minimum 5 years of experience in Sales, Trade Marketing, Commercial Excellence or Customer/Shopper Marketing within a global FMCG organization; ideally from a leading player in non-alcoholic beverages
• Experience from beverages or another category with mature cooler, display and point-of-purchase execution practices.
• Experience working in an international matrix organization and proven success leading initiatives across countries and/or functions.
• Ideally you have experience working both locally and/or globally.
• Speak and write English excellently; additional languages are an advantage.

Just as i mportantly, you are someone who

• Enjoys building new ways of working and driving change.
• Takes ownership and follows through, even when the path is not fully defined.
• Can balance strategic thinking with a pragmatic, hands-on execution mindset.

What do we offer?

This is a rare opportunity to shape a strategically important global agenda at Arla.

You will play a central role in defining how the Milk Based Beverages business approaches cooler and display management globally, influencing how we operate across markets and creating tangible impact on execution and growth within our beverage business.

You will join a collaborative and ambitious global team where your ideas, expertise and ownership can make a visible impact. We are committed to professional development and creating an environment where people can grow, challenge the status quo and succeed together.

Shape the Future of Dairy

Arla is a global leader in the dairy industry, committed to enabling good food choices that make life better, providing people with nourishment, while taking care at every step to ensure Arla is a choice they can feel good about. If you are looking to shape the future with an ambitious global cooperative that truly cares about your growth, where everyone feels valued and empowered, and collaboration is the core of culture, Arla is a choice you can feel good about.

#LI-JUSIM

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