Trade Marketing Coordinator, Nordics

Lego Group; Billund; Hybrid; DKK 420,000 - 540,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources and community

Colleague discount

Bonus scheme

Job summary

LEGO Group is seeking a Trade Marketing Coordinator to translate retail marketing plans into activations across Nordic markets, ensuring consistent in-store presence and touchpoints across channels.

You will collaborate with Sales, Brand Marketing, and retail partners, handling campaigns, materials, and data-driven optimisations while leveraging a hybrid work setup with opportunities to learn and advance within the team.

Qualifications

• High performer with personal drive and impact.
• Able to take ownership, organise competing tasks and keep delivery moving when plans change.
• Strong analytical mindset and comfortable using Excel, Power BI, Copilot, or similar tools to analyse data.
• Team-oriented with ability to build relationships across stakeholders and functions.
• Ambitions for personal development and career growth.
• Strong business proficiency in English.
• Master’s Degree or similar educational background.

Responsibilities

• Coordinate day-to-day delivery of retail campaigns, customer initiatives, and permanent in-store installations across Nordic markets.
• Partner with Trade Marketing Managers and Sales to keep campaign plans, materials and deadlines moving.
• Manage marketing materials from ordering through shipment, in-store execution, and tracking against plans.
• Analyse sales and marketing spend data, turning findings into clear recommendations for future activity.
• Support collaboration with Brand Marketing teams, Western European colleagues and external design and marketing suppliers.

Skills

High performer with personal drive

Ownership & task orchestration

Stakeholder collaboration

Business English proficiency

Education

Master’s Degree or equivalent

Tools

Excel

Power BI

Copilot

Job description

Job Description

Just imagine bringing LEGO® play to life where shoppers discover it. Then make it real.

As our Trade Marketing Coordinator, you’ll turn retail marketing plans into well-run activations across Nordic markets, helping the LEGO® brand show up consistently in stores and across customer touchpoints.

Play your part in our team succeeding

The Nordic Trade Marketing team sits within the Nordic Business Unit, and works closely with Sales, Brand Marketing, and retail partners. Together, we build, rebuild, and inspire through campaigns and retail activations that connect shoppers with LEGO products, while learning from data and continually improving execution.

You’ll join a close team with flexibility in how it works and plenty of opportunity to learn and grow into the next step of your career, working in the field between retail, marketing, and sales. The team's priorities include improving permanent in-store presence, raising execution standards, and sharpening how different retail channels reach their audiences.

The role will take you deep into the process of retail marketing execution at the LEGO Group and can serve as a strong stepping stone for your future career. You'll thrive if you take ownership, adapt comfortably to change, approach challenges with curiosity, and enjoy solving problems with others.

Core Responsibilities

• Coordinate day-to-day delivery of retail campaigns, customer initiatives, and permanent in-store installations across Nordic markets.
• Partner with Trade Marketing Managers and Sales colleagues to keep campaign plans, materials and deadlines moving.
• Manage marketing materials from ordering through shipment, in-store execution, and tracking against agreed plans.
• Analyse sales and marketing spend data, turning findings into clear recommendations for future campaign activity.
• Support collaboration with Brand Marketing teams, Western European colleagues and external design and marketing suppliers.

Do you have what it takes?

• High performer with personal drive and impact.
• Able to take ownership, organise competing tasks and keep delivery moving when plans change.
• Strong analytical mindset, and comfortable in using Excel, Power BI, Copilot, or similar tools to organise and explore data.
• Team spirit and comfortable in building relationships across a wide group of stakeholders and functional areas.
• Ambitions for personal development and career building.
• Strong business proficiency in English.
• Master’s Degree or similar relevant educational background.

Nice to Have:

• Experience in marketing, retail, or a related commercial environment, including understanding of shopper marketing across physical and digital retail touchpoints.
• Experience from bigger organization (e.g. student worker role), managing multiple priorities.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace: Your workplace will be the office, store or factory specified in this advert.
• Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.