Strategy Consulting Manager - CX

MAP; København; On-site; DKK 900,000 - 1,300,000; Full time

Benefits offered by this job

International travel

Global exposure

Competitive compensation

Job summary

VML MAP, part of WPP, seeks an experienced Strategy Consulting Manager in Copenhagen to lead CX and CRM transformation engagements for global clients.

You will shape strategic direction, drive roadmaps, business cases, and implementation plans, while managing senior client stakeholders and cross-functional teams across markets. Travel internationally is expected.

Qualifications

• Master’s degree in Business, Economics, Marketing or related field.
• 5+ years of strategy/management consulting experience with CX/CRM focus.
• Proven expertise in CX strategies and CRM platforms and roadmaps.

Responsibilities

• Lead client workstreams and engagements in CX/CRM transformations.
• Develop business cases, roadmaps, and implementation plans for CRM and CX initiatives.
• Conduct customer research, journey mapping and design activities.
• Assess current CRM capabilities and MarTech stacks for gaps and improvements.
• Shape future CRM vision and contribute to technology selection and integration.

Skills

Strategy consulting

CX design

CRM transformation

Stakeholder management

Executive communication

Analytical skills

Education

Master’s degree

Tools

Salesforce

Adobe Experience Cloud

Braze

Microsoft Dynamics

SAP CX

Job description

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

Would you like tolead high-impact Customer Experience (CX) and CRM strategiesfor our global top-tier clients, driving significant business transformation and unlocking new levels of customer value? Are you a highly motivated, business-savvy professional ready toleverageyour extensive strategy consulting experience to tackle complex challenges at the intersection of customer strategy, technology, and operations? Then you might be just the Strategy Consulting Managerwe’relooking for!

As our client portfolio continues its rapid expansion, specializing in the development of consumer-centric strategies that effectively integrate creativity and data to cultivate valuable relationships between consumers and brands, we are seeking and experiencedStrategy Consulting Managertojoin our highly engaged, skilled, and expanding Customer & Business Strategy Consulting team. This role will have a particular emphasis on CX design and CRM transformation.

What will your day look like?

You will primarily engage with client leadership teams, oftenleading workstreams and engagements independentlywithin the CX and CRM domain. Your assignments will focus on shaping strategic direction, including:

• Leading strategic work sessionswith senior client stakeholders,facilitatingcritical decision-making processes around customer journey design, CRM capabilities, and CX innovation.

• Driving the development of robust business cases, strategic recommendations, and actionable roadmapsfor CX enhancement and CRM platform optimization/implementation, ensuring alignment with clientobjectivesand market realities.

• Orchestrating comprehensive customer research, journey mapping, and experience design activities, translating insights into tangible strategies for personalization, loyalty, and improved customer engagement.

• Conducting current state assessments of client CRM capabilities andMarTechstacks,identifyinggaps and opportunities for improvement to drive customer lifetime value.

• Defining future-state CRM vision and requirements, contributing to technologyselection(e.g., Salesforce, Adobe, Microsoft Dynamics, SAP CX) and implementation strategy.

• Owning the delivery of strategic frameworks and solutions, frominitialconcept to implementation planning, ensuring impact and value creation across the customer lifecycle.

• Cultivating and managing deep relationshipswith client executives, acting as a trusted advisor and thought partner on all matters related to customer strategy, experience, and CRM.

• Proactivelyidentifyingand developing new business opportunitieswithin the CX/CRM space, contributing significantly to our firm’s growth and thought leadership.

• Providing guidance and mentorship to project team members, fostering a high-performancecultureand ensuring the quality of deliverables without direct line management responsibilities.

• Shaping and evolving our proprietary CX/CRM offerings and methodologies, contributing directly to the firm’s intellectual capital and competitive edge.

Who are you going to work with?

You will join a team of highly skilled consultants and become part of a dynamic and international environment where you will haveample opportunityto further develop your personal and professional leadership skills. Your role will involve significant collaboration with cross-functional experts and professionals from our technology, data science, creative, and client teams across our global offices. We are a leader within our field and are a transformation partner for some of the most admired brands in the world.

What do you bring to the table?

Youpossessa self-starter and can-do mentality, thriving in complex environments whilemaintaininga structured approach and meticulous attention to strategic detail. Youdemonstratea superior ability to collect, analyze, and synthesize diverse qualitative and quantitative data,establishingprofound insights and crafting compelling, executive-ready narratives.

With your advanced reasoning skills, you can interpret extensive and ambiguousinformation,navigating multiple abstract and concrete variables to form robust strategies. You excel at building and managing high-level stakeholder relationships, and in addition, you have:

• A relevant master’sdegree;preferably within Business, Economics, Marketing, or a related quantitative field.

• 5+ years of progressive strategy or management consulting experience from a top-tier consulting firm or Big 4 environment, with a significant focus on Customer Experience (CX) and Customer Relationship Management (CRM) initiatives.

• Provenexpertisein developing and implementing CX strategies (e.g., customer journey mapping, segmentation, personalization, loyalty programs) and CRM strategies (e.g., platformselection, roadmap definition, capability assessment,MarTechintegration).

• Deep understanding of leading CRM platforms (e.g., Salesforce, Adobe Experience Cloud,and Braze) and their strategic application.

• Demonstrated ability to lead complex projects and workstreams independently, taking full ownership of deliverables and client outcomes in CX/CRM transformation.

• Exceptional executive-level writing, presentation, and interpersonal communication skills, with a proven ability to influence senior stakeholders on customer-centric topics.

• Highproficiencyin advanced analytical tools, Excel, and PowerPoint for executive communication, particularly for presenting CX insights and CRM value propositions.

• Superior analytical and complex problem-solving abilities, capable of dissecting customer and technology challenges and formulating innovative solutions.

• A willingness to travel internationally asrequiredto meet client and project demands.

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM.With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world’s most admired brands to help them on their transformation journey to becoming truly customer-centric.Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

#LI-EMEA

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.