Social Media Manager

CIFF · Copenhagen International Fashion Fair; København; On-site; DKK 550,000 - 750,000; Full time

Job summary

CIFF is seeking a creative Social Media Manager to shape and drive our social media presence across platforms. You will own CIFF’s social media strategy and translate brand and events into engaging content.

As a hands-on leader, you will plan the content calendar, produce social-first photo and video content, and publish live from fairs and events. You collaborate with the Marketing Director and CIFF team to maintain a strong visual identity.

Qualifications

• 3+ years in social media, content creation or digital marketing.
• Proven track record of managing social channels and creating engaging content.
• Strong visual eye with photography, videography and editing skills.
• Know how to adapt content to different platforms and audiences.
• Fluent written and verbal English communication.
• Proactive, collaborative and independent decision-maker.

Responsibilities

• Own and develop CIFF’s social media strategy with the Marketing Director.
• Plan, manage and execute the social media content calendar across Instagram, LinkedIn, TikTok, Newsletter and relevant platforms.
• Translate CIFF’s events and brand stories into engaging social concepts and content.
• Create social‑first content independently, from ideation and shooting to editing and publishing.
• Publish live content from CIFF fairs, events and initiatives.
• Maintain a strong visual identity and tone of voice across channels.
• Collaborate with the CIFF Media Podcast Lead to amplify podcast content.
• Coordinate external creators and agencies when needed.
• Manage multiple content streams and deadlines in the run-up to CIFF events.
• Use data and audience insights to improve CIFF’s approach.

Skills

Social media

Content creation

Digital marketing

Photography

Videography

Editing

Data insights

English skills

Project management

Job description

Copenhagen International Fashion Fair (CIFF) is looking for a creative, culturally curious and hands‑on Social Media Manager to shape and drive our social media presence.

We are looking for a self‑driven profile with a strong understanding of social media, fashion and culture, combined with an excellent eye for content. You know what makes an image or video work, understand how different platforms behave and can turn ideas, events and industry moments into relevant and engaging content.

This is a role with a high level of ownership, combining strategic planning with hands‑on content creation and channel management. You will report directly to the Marketing Director and work closely with the wider marketing team, including the CIFF Media Podcast Lead and Sponsorship & Partnerships Manager, as well as colleagues and partners across the organisation.

The Role

As Social Media Manager, you will be responsible for developing and executing CIFF’s social media strategy across our year‑round activities, international initiatives and biannual trade fairs.

You will translate CIFF’s brand, events, partnerships, communities and industry position into strong, platform‑native content that builds engagement, strengthens our relevance and supports our wider marketing and business objectives.

Your responsibilities will include:

• Owning and continuously developing CIFF’s social media strategy in close collaboration with the Marketing Director.
• Planning, managing and executing the social media content calendar across Instagram, LinkedIn, TikTok, Newsletter and relevant emerging platforms.
• Translating CIFF’s fairs, events, partnerships, brand stories and year‑round activities into engaging social concepts and content.
• Creating social‑first photo and video content independently, from ideation and shooting to editing, publishing and optimisation.
• Capturing and publishing content live from CIFF fairs, events, activations and international initiatives.
• Bringing a strong visual perspective to CIFF’s channels, with a solid understanding of photography, videography, composition, lighting, movement and editing.
• Identifying opportunities for agile, low‑production content alongside larger campaigns and creative productions.
• Working closely with the Marketing Director and wider marketing team to ensure a consistent visual identity and tone of voice across all channels.
• Collaborating with the CIFF Media Podcast Lead to amplify podcast content, conversations and industry insights across social media.
• Supporting partnerships and sponsor activations with relevant and engaging social content.
• Identifying cultural moments, conversations, trends and emerging formats that are relevant to CIFF and the wider fashion and lifestyle industry.
• Developing initiatives that grow CIFF’s social community and strengthen engagement with brands, buyers, press, creatives and industry professionals.
• Managing content publishing, community engagement, channel optimisation and ongoing platform development.
• Using data and audience insights to understand performance, identify opportunities and continuously improve CIFF’s approach.
• Defining and reporting on relevant social media KPIs and translating performance into clear recommendations and actions.
• Staying ahead of developments in social media, fashion, culture and digital behaviour, and proactively bringing new ideas into the organisation.
• Coordinating relevant external creators, photographers, videographers and agencies when needed.
• Managing multiple content streams and deadlines in the lead‑up to and during CIFF’s fairs and events.

About You

We are looking for someone with 3+ years of relevant experience in social media, content creation or digital marketing, ideally within fashion, lifestyle, culture, media, events or another creatively driven industry.

You combine social media expertise, creative judgement and hands‑on content skills. You understand fashion and visual culture and have a clear sense of what makes content relevant to both a brand and its audience.

You are self‑driven and comfortable taking ownership. You spot opportunities, develop ideas and make things happen without needing constant direction. You have the maturity and judgement to make decisions independently while collaborating effectively across teams.

We imagine that you:

• Have a proven track record of managing social media channels and creating engaging content.
• Have a strong visual eye and practical photography, videography and editing skills.
• Understand social‑first storytelling and how to adapt content to different platforms and audiences.
• Have a strong understanding of Instagram, LinkedIn, TikTok and the wider social media landscape.
• Combine strategic thinking with the ability and willingness to create and execute content yourself.
• Have a genuine interest in fashion, brands, culture, events and emerging creative formats.
• Are proactive, resourceful and confident taking an idea from concept to execution.
• Are comfortable working quickly and capturing content in live event environments.
• Can use data and insights to inform both creative and strategic decisions.
• Are organised and able to manage multiple priorities, stakeholders and deadlines in a fast‑moving environment.
• Have excellent written and verbal communication skills in English.
• Are curious, collaborative and motivated by creating content that connects people and communities.

About CIFF

Since 1993, Copenhagen International Fashion Fair (CIFF) has been a defining meeting point for the Northern European fashion industry and beyond, connecting brands, press, buyers and the wider creative community.

Today, CIFF is evolving beyond the traditional trade fair and order‑platform model into a year‑round platform for connection, community, inspiration and business.

From its Copenhagen flagship and showroom in Paris during Paris Fashion Week to events, gatherings, satellite pop‑ups in key markets and partner‑led activations, CIFF brings together the global fashion and lifestyle industry throughout the year.

At the CIFF premises, CIFF Village is a 20,000 m² office and showroom community, home to nearly 500 fashion, footwear and lingerie brands and operating year‑round.

Rooted in Copenhagen, CIFF creates spaces where fashion, lifestyle, culture and business intersect. Each edition and activation is designed to inspire, foster meaningful connections and create opportunities for brands, retailers and the wider CIFF community to engage with their audiences in relevant ways that drive business and create impact.