Senior Strategic Martech Advisor - IMPACT

IMPACT A/S; Aarhus; On-site; DKK 800,000 - 1,000,000; Full time

Job summary

IMPACT A/S is looking for a Senior Strategic Martech Advisor based in Aarhus, Denmark, to join their Martech practice. The role requires 8-10+ years of experience in digital advisory and management consulting with a strong focus on data strategy and marketing technology. Responsibilities include defining data strategies, advising C-suite stakeholders, and mentoring colleagues. The position offers the opportunity to work with leading technology vendors and contribute to IMPACT's thought leadership in the industry.

Qualifications

• 8–10+ years in digital advisory, management consulting, or senior in-house roles focused on data strategy and marketing technology.
• Deep knowledge of CDPs, marketing automation, and cloud data warehouses.
• Hands-on experience with major marketing platforms.

Responsibilities

• Define and execute data strategies aligned with client business objectives.
• Serve as the trusted advisor for C-suite stakeholders.
• Shape and oversee delivery of complex technical projects.

Skills

Digital advisory experience

Management consulting

Data strategy

Marketing technology knowledge

Communication skills

Tools

Salesforce

Adobe

Bloomreach

Braze

Iterable

Klaviyo

Voyado

Snowflake

BigQuery

Databricks

Job description

ABOUT THE JOB

As Senior Strategic Martech Advisor, you will join IMPACT's Martech practice – contributing to the long-term vision, standardising methodology, and driving innovation. You enter the room deeply prepared on trends, emerging technology, and each client's business reality. Clients invest in complex, high-value solutions and expect to see revenue impact quickly – your job is to bridge technical depth and strategic clarity so every engagement delivers measurable commercial outcomes. You will shape go-to-market strategies, secure vendor partnerships, and mentor senior consultants to build internal expertise.

The position is for you, who thrives to

• Define and execute data strategies aligned with client business objectives – from martech stack selection to measurement frameworks and personalisation maturity
• Serve as the trusted advisor and translator for C-suite stakeholders (CMOs, CDOs, CTOs) – turning complex data and martech landscapes into clear commercial roadmaps that demonstrate concrete revenue impact
• Shape and oversee delivery of complex technical projects across cross-functional teams, owning quality from kick-off to handover
• Identify and develop new business within existing accounts and define value propositions for enterprise prospects
• Partner with technology vendors to build strategic alliances and co‑marketing opportunities
• Explore and find answers to how martech converges with AI
• Design go-to-market strategies that position IMPACT as a premier digital transformation partner
• Contribute strongly to IMPACT's point of view on Data & Martech – through reusable frameworks, thought leadership, events, and vendor relationships
• Collaborate across practices (Commerce, Experience, Strategy) to create integrated cross-department solutions
• Mentor colleagues to build internal expertise

YOUR PROFILE

• 8–10+ years in digital advisory, management consulting, or senior in‑house roles focused on data strategy and marketing technology
• Deep knowledge of CDPs, marketing automation, personalisation platforms, and cloud data warehouses (Snowflake, BigQuery, Databricks)
• Hands‑on experience with marketing platforms such as Salesforce, Adobe, Bloomreach, Braze, Iterable, Klaviyo, and Voyado
• Proficiency in designing data architectures for omnichannel environments, including web analytics and server‑side tracking
• Experience with AI integration (bespoke and commercial) into business processes and martech workflows
• Strong financial acumen – practice P&L management, business cases, and TCO translation
• Excellent communication skills – able to present complex technical roadmaps to C-suite executives with confidence and clarity
• A track record of scaling data practices within a consultancy and driving measurable commercial outcomes for enterprise clients

Locations

Copenhagen, Aarhus