Senior Product Designer

All Gravy; København; Hybrid; DKK 900,000 - 1,200,000; Full time

Job summary

All Gravy is seeking a Senior Product Designer to own the end-to-end design process, from discovery to high-fidelity execution. You will shape AI-enabled experiences for hospitality and retail, partnering with designers, PMs, engineers, sales and CS to deliver meaningful impact.

You’ll transform complex problems into intuitive interfaces, create new AI patterns, and champion rapid prototyping with a research-led approach across two audiences: HR admins and frontline staff.

Qualifications

• 5+ years of end-to-end product design experience in a high-growth SaaS company.
• Strong ability to untangle complex problems into intuitive interfaces.
• Curiosity about how AI changes user behaviour and interfaces, with hands-on experience designing AI-native products.
• A deep commitment to customer discovery, using direct feedback and data to validate hypotheses.
• Fluent English, spoken and written.

Responsibilities

• Rapid prototyping and insight-driven iteration: you will collaborate with customers to validate hypotheses and refine designs based on real-world feedback.
• Hold high product standards while staying pragmatic for HR admins and frontline operators.
• Simplifying onboarding, scheduling and compliance into intuitive experiences.
• Defining new AI interaction paradigms and ensuring AI adds value in the workflow.
• Designing with systems thinking: scalable components and patterns across the product.
• Ownership and collaborative leadership: engage with developers and cross-functional teammates.
• As All Gravy scales, your role will evolve with opportunities to learn and grow.

Skills

5+ years end-to-end design

Complex problem solving

AI-native product design

Customer discovery

Design systems

Collaborative skills

Fluent English

Location flexibility

Job description

All Gravy is the AI-native people operating platform for hospitality and retail.

We're modernising how frontline teams work, replacing scattered tools and outdated systems with a single app that's actually built for the way people work & socialise today. Our AI Colleague gives staff instant answers & executes day-to-day tasks, freeing up managers to focus on people & customers instead of paperwork. We work with some of the most exciting brands in hospitality and retail, including Gail's, L'Osteria, Dishoom, Pizza Pilgrims, Ottolenghi, Q8 and 7-Eleven. Today over 2,000 restaurants and stores trust us to run their teams.

We've grown 10x in two years and are accelerating into new markets. Our team spans a wide range of nationalities and backgrounds, united by one mission: to create better work lives for the 80% of the world that do not sit behind a desk. If you want to work in an AI-first environment, help redefine how work is done, and be part of a team that's changing an entire industry, we'd love to have you on board.

About the role

We’re looking for an ambitious Senior Product Designer to join our product team who will play a key part in shaping the future of our product.

In this role, you will own the end-to-end design process—from initial discovery and ideation to high-fidelity execution. We anchor every project in deep customer insights, transforming complex hypotheses into elegant solutions. Partnering closely with other designers, product managers and engineers, as well as sales and CS, you will bridge the gap between user needs and technical implementation to deliver meaningful impact.

We love working on big visions and beautifully crafted experiences, while sometimes it’s the small features and improvements that our customers love the most. Your strength lies in turning complex problems into intuitive, powerful interfaces, especially as we design new patterns for working with AI. As a research-led team, we value rapid prototyping and iterative learning; we move fast, ship early, and prioritise progress over perfection to ensure we are always solving real problems for real people.

What You Will Do

The ideal candidate possesses a versatile skill set, moving comfortably between the big concept and the last details.

Rapid prototyping and insight-driven iteration: You will collaborate directly with customers to validate hypotheses and refine designs based on real-world feedback. By conducting user interviews and observations, you ensure that every iteration is rooted in real user needs.

Hold high product standards while staying pragmatic: You bring real taste and hold the product to a standard you'd be proud to put our name on. We're designing for two audiences at once: the HR admin and Operation leads who buy All Gravy, and the frontline employees who open the app between shifts. The second group didn't choose us and won't read a manual – they judge us against Whatsapp and Instagram, which is the standard we hold ourselves to.

Simplifying the complex: You excel at transforming complicated processes - such as onboarding, scheduling and compliance - into intuitive, effortless user experiences.

Defining new AI paradigms: We are building the future of human-AI collaboration. You will design novel interaction patterns, ensuring AI is applied where it adds the most value to the user’s workflow. We always start with a customer need, not the technology itself.

Design with systems in mind: You think beyond individual screens and consider how patterns, components and interactions scale across the product. You know when to reuse, when to extend, and when a new pattern is needed.

Ownership and collaborative leadership: You have a bias towards ownership and outcomes. You engage and interact with our developers, and value their contributions to the design process. You'll be part of a small team of Product Designers where you lift each other's work through collaboration and feedback.

As All Gravy scales, your role and responsibilities will evolve, and there will be plenty of opportunities for you to learn and grow.

You'll thrive here if you

We're looking for people with great energy, a good sense of humour, and a drive for getting things over the line. You think elegantly but act pragmatically, love being part of a team, and never stop learning.

• 5+ years of end-to-end product design experience, with a strong background designing user-facing products at a high growth SaaS company.
• A passion for untangling complex problems and transforming them into seamless, intuitive user experiences.
• Curiosity about how AI changes user behaviour and interfaces, with hands-on experience designing AI-native products.
• A deep commitment to customer discovery, using direct feedback and data to validate hypotheses and drive design decisions.
• Sharp visual skills and attention to detail, with real fluency in design systems and how things actually get implemented.
• A pragmatic, results-oriented approach that prioritises shipping and iterative learning over theoretical perfection.
• Exceptional collaborative skills, with strong preference of partnering across functions to bring ambitious product visions to life.
• Fluent English, spoken and written.
• Based within European time zones, whether from our Copenhagen or London office or remotely.

Why All Gravy

• Grow fast, for real. We promote from within, move quickly, and give you real responsibility from day one.
• A culture that actually develops you. Honest feedback, active coaching, and the autonomy to experiment. We invest in you because your growth is our growth.
• Work that matters. Your work will directly impact the daily lives of millions of frontline workers.
• You'll work with people who've built, scaled, and won. Ex-founders, operators, all here because they want to do it again, bigger.
• The good stuff too. Prime office location, team lunches, Friday bars, padel tournaments, wine tastings, offsites, top-tier equipment, and a fridge that's always stocked. We work hard and celebrate harder.