Product Designer

Famly Denmark; København; On-site; DKK 650,000 - 900,000; Full time

Benefits offered by this job

Competitive pension

Private health insurance

Paid maternity/paternity leave

Personal development budget

Book policy

Time for growth and tooling investment

Four days in office with flexibility

Job summary

Famly is hiring a mid‑to‑senior product designer to join AIM—the crew responsible for how families and educators connect. You’ll craft experiences that deepen parent engagement across our most‑used communication features and own end‑to‑end product design from discovery through shipping.

The role is based out of our Copenhagen office. You’ll work in autonomous product teams with a user‑centered focus, collaborating with design and engineering, exploring AI tools like Cursor and Claude, and

Qualifications

• 3+ years of product design experience in B2B SaaS.
• Owns work from discovery to shipping.
• Strong interaction and visual design principles.
• Experience with design systems.
• Excellent collaboration and communication.
• Fluency with Figma and AI tools such as Cursor or Claude.

Responsibilities

• Understand opportunity using research and data.
• Strategically execute user journeys with strong UX.
• Gather requirements and present design direction.
• Take ownership of customer experience and feedback.
• Create durable design systems and patterns.
• Experiment with AI to discover, prototype and ship.

Skills

Product design

UX design

Interaction design

Visual design

Design systems

Research

Collaboration

Communication

AI tools

Figma

Tools

Figma

Cursor

Claude

Git

CLI

Job description

Senior/Mid-level Product Designer

Design for the people in the tiny chairs

At Famly, we build software that takes admin off the plates of early-years educators, so they can spend their time where it matters – with the children. And we make it easier for over a million parents to stay close to their child's day, even while they're at work.

We're looking for a mid‑to‑senior product designer to join AIM – the crew responsible for how families and educators connect. That means parent communication, a child's development journey, and the everyday moments that keep parents feeling informed and prepared. Right now we're especially focused on deepening parent engagement across our most-used communication features, and we want a designer to lead that craft.

About the role

As a product designer, you’ll work inside our autonomous product teams to craft experiences that make practitioners' lives easier. We are a creative, collaborative group guided by a highly user‑centered design focus. We love to combine research, data, and thoughtful critique. We are curious about discovering needs and solving fundamental problems that impact work in early child development. The role is based out of our Copenhagen office.

Responsibilities

• Understand the opportunity; Be hungry for new and deeper insights about customers to clearly understand their needs and problems, and leverage data, research and insights to inform decisions on how the product is designed.
• Strategically execute; Understand the user journeys, ideate in discovery and deliver final designs with a strong UX foundation.
• Make progress efficiently; Gather requirements from stakeholders, consider trade‑offs, and present design direction, principles and rationale clearly.
• Take ownership; Care deeply about the customer experience, seeking out and valuing feedback—being good at facilitating how and when you receive it.
• Create impact; You are effortless working with design patterns and systems that are durable, repeatable and set the standard for the product experience and dare to challenge your team's understanding of the problem.
• Experiment at the frontier; We expect everyone – designers included – to explore how AI tools like Cursor and Claude change the way we discover, prototype and ship. You'll be given the time, budget and encouragement to try things, and to bring what you learn back to the crew.

Qualifications

• Have 3+ years of product design experience building B2B SaaS products with a portfolio showcasing your design thinking and impact.
• Own your work from start to finish from initial discovery to testing/validating and shipping impactful features efficiently.
• Possess strong interaction and visual design principles and skills that scale across user flows, platforms and devices.
• Craft insights‑driven user journeys, lo‑ and hi‑fi explorations and prototypes, and handover ready for development, based on design systems.
• Are deeply motivated to understand and empathise with customer challenges and motivated to solve real‑world problems with impact.
• Are a holistic thinker that enjoys working on challenging problems and spotting details to find simple solutions within the design system.
• Have ability to deliver clear and well‑founded proposals based on complex requirements.
• Have strong collaboration skills and experience in working well with other team members – both product and engineering.
• Have great communication skills both written and verbally, both in person, as well as through your designs.
• Are highly experienced user of Figma, and experienced with AI tools like Cursor or Claude.
• Have basic to proficient code literacy; familiarity with Git and CLI language and can push small PRs via AI tools.

Benefits

• Competitive pension, private health insurance, and paid maternity/paternity leave.
• A clear career framework and coaching to make sure you’re growing, a $1,000 personal development budget and a “We’ll buy you any book you want” policy.
• We guarantee we’ll create the time, space and leadership (as well as the budget) to make sure you grow and develop.
• We want to set the pace, and don’t cut corners when it comes to investing in tooling and technology that you need to be at the frontier of tech.
• We’re all about hiring clever people who are good humans too. It means Famly is full of top thinkers and generous teammates waiting to help you shine.
• We like to give a lot of ownership both in terms of responsibility and freedom to try new, challenging tasks.
• Top‑notch work equipment (including noise‑cancelling headphones for those focus periods!).
• We believe collaboration happens best in person, so we have the default of four days a week in office – but with plenty of flexibility for when life happens outside the office too.

Famly is committed to creating a more diverse, equal, and inclusive workforce, building teams that represent a variety of backgrounds, perspectives and experiences. It is a fundamental policy at Famly not to discriminate on any basis or characteristics and celebrate diversity. Everyone is welcome and encouraged to apply.