Senior PR Manager

WhiteBIT; København; On-site; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Modern equipment

Comfortable working conditions

24 calendar days of paid leave

Additional days off for nationalholidA

Job summary

WhiteBIT is seeking a Senior PR Manager to lead global public relations efforts and shape the brand across key regional markets. You will advise executives, craft strategic messaging, and oversee campaigns from concept to execution in a fast-paced fintech environment.

You will work with cross-functional teams across marketing, product, legal, and leadership to ensure consistent, compliant communications and measurable outcomes on a global scale.

Qualifications

• 5+ years of experience in public relations and communications.
• Experience developing and executing communications strategies across markets.
• Strong understanding of media relations, reputation management, and storytelling.
• Ability to work with senior stakeholders and cross-functional teams in a fast-paced environment.
• Results-oriented with ability to measure impact and improve performance.
• Ability to translate strategy into actionable, measurable results.
• Excellent English writing and editing skills; additional languages are a plus.
• Experience in international or multi-market environments is advantageous.

Responsibilities

• Develop and lead execution of PR strategies for global and regional markets.
• Advise executives and internal teams on communications strategies and key messaging.
• Plan, manage, and oversee PR campaigns from concept to execution.
• Collaborate with marketing, product, legal, and leadership to align initiatives.
• Manage external PR agencies with clear briefs and measurable outcomes.
• Identify and prepare spokespeople for public appearances.
• Monitor media coverage and trends to inform proactive planning.
• Prepare press releases, statements, talking points, and briefings.
• Tailor messaging for regional markets while maintaining global narrative.
• Build relationships with media and external partners to maximize coverage.
• Ensure communications are accurate, compliant, and aligned with regulatory requirements.
• Support crisis communications with timely, accurate messaging.
• Perform additional duties to support WhiteBIT’s goals.

Skills

Public relations

Communications strategy

Media relations

Storytelling

Stakeholder management

Cross-functional collaboration

English writing

Multilingual ability

Job description

We are the creators of a new fintech era!

Our mission is to change this world by making blockchain accessible to everyone in everyday life. WhiteBIT is a global team of over 1,200 professionals united by one mission — to shape the new world order in the Web3 era. Each of our employees is fully engaged in this transformative journey.

We work on our blockchain platform, providing maximum transparency and security for more than 8 million users worldwide. Our breakthrough solutions, incredible speed of adaptation to market challenges, and technological superiority are the strengths that take us beyond ordinary companies. Our official partners include the National Football Team of Ukraine, FC Barcelona, Lifecell, FACEIT and VISA.

The future of Web3 starts with you: join us as a Senior PR Manager!

Requirements

• 5+ years of experience in public relations, communications

• Experience developing and executing communications strategies across multiple markets or audiences

• Strong understanding of media relations, reputation management, and strategic storytelling

• Ability to work effectively with senior stakeholders and cross-functional teams in a complex, fast-paced organizational environment

• Results-oriented mindset with the ability to measure impact and continuously improve communication performance

• Ability to think strategically and translate the strategy into concrete actions and measurable results

• Excellent writing, editing, and communications skills in English. Additional languages would be an advantage.

• Experience working in international or multi-market environments would be an advantage

Responsibilities

• Develop and lead the execution of comprehensive PR strategies that advance W Group’s and WhiteBIT’s brand and reputation globally and in key regional markets.

• Advise executives and internal teams on communications strategies, media engagement, and key messaging to ensure consistent, impactful storytelling.

• Plan, manage, and oversee PR campaigns from concept through execution, measuring impact and optimizing performance.

• Collaborate with internal stakeholders across marketing, product, legal, and leadership to align communications initiatives with business objectives.

• Manage external PR agencies or consultants where applicable, providing clear briefs, guidance, and measurable outcomes.

• Identify and prepare spokespeople, including executives and product leads, on key messages and public appearances.

• Monitor media coverage, industry trends, and competitor activity to inform proactive communications planning and response strategies.

• Prepare and distribute communications materials including press releases, media statements, talking points, presentations, and executive briefings.

• Tailor messaging and campaigns to regional markets while maintaining a consistent company narrative globally.

• Build and nurture relationships with media and external partners to maximize coverage and reach.

• Ensure all communications are accurate, compliant, and aligned with regulatory requirements by working closely with Legal, Compliance, and Policy teams.

• Support crisis communications efforts, ensuring timely, accurate, and effective messaging in sensitive situations.

• Perform additional duties and special projects as assigned to support WhiteBIT’s overall communications goals.

Working terms

• Master cutting-edge technologies and become an expert in the most innovative industry.

Work with the Fintech of the Future:

• Develop your skills in digital finance and shape the global market.

Take Your Professionalism to the Next Level:

• Gain unique experience and be part of global transformations.

Drive Innovations:

• Influence the industry and contribute to groundbreaking solutions.

Join a Strong Team:

• Collaborate with top experts worldwide and grow alongside the best.

Work-Life Balance & Well-being:

• Modern equipment.
• Comfortable working conditions, and an inspiring environment to help you thrive.
• 24 calendar days of paid leave.
• Additional days off for national holidays.

With us, you’ll dive into the world of unique blockchain technologies, reshape the crypto landscape, and become an innovator in your field.

Let’s Build the Future Together!

WhiteBIT offers all candidates an equal opportunity to join the team. All hiring decisions are made without regard to race, national origin, gender identity or sexual orientation, age, religion, disability, medical condition, marital status, familial status, veteran status, or any other legally protected characteristic of an individual.