Senior Membership Journey Designer

Lego Group; Billund; On-site; Confidential; Full time

Job summary

LEGO Group, based in Denmark, seeks a Senior Specialist for Membership Journey & Channel Excellence to lead member-centric journey design across LEGO Insiders experiences. You will map end-to-end journeys, apply segmentation, and align channels and touchpoints to deliver seamless experiences.

You will collaborate with CRM, marketing, product and technology teams, translating insights into actionable recommendations while contributing to ongoing improvements and decision-making for

Qualifications

• Experience with consumer journeys, omnichannel experiences and loyalty programs.
• Experience mapping end-to-end journeys and identifying improvement opportunities.
• Understanding how digital and physical channels interact in a journey.
• Using insights, personas, and segmentation to inform design.
• Strong analytical and structured problem-solving skills to translate data into actions.
• Collaborative across marketing, CRM, product and technology teams; able to work independently.

Responsibilities

• Develop and maintain end-to-end LEGO Insiders journey maps across prioritized journeys.
• Translate insights into opportunities to improve the member experience across channels.
• Apply personas and segments to journey design and channel recommendations.
• Collaborate with cross-functional partners to activate joined-up journeys.
• Document journeys with clear insights and recommendations for decision-making.

Skills

Customer journeys

Omnichannel experiences

Membership/Loyalty

Analytical thinking

Problem solving

Cross-functional collaboration

Independent work

Job description

LEGO Group, based in Denmark, seeks a Senior Specialist for Membership Journey & Channel Excellence to lead member-centric journey design across LEGO Insiders experiences. You will map end-to-end journeys, apply segmentation, and align channels and touchpoints to deliver seamless experiences.

You will collaborate with CRM, marketing, product and technology teams, translating insights into actionable recommendations while contributing to ongoing improvements and decision-making for