Senior Manager, Implementation & Operations - CRM focused

FashionUnited; København; On-site; DKK 634,328 - 820,895; Full time

Job summary

FashionUnited is seeking a Senior Manager for Implementation & Operations focused on CRM in Copenhagen. The role involves leading lifecycle operations, optimising automation frameworks, and driving efficiency through AI.

With a focus on customer experience, you will partner with cross-functional teams and build a high-performing team to manage global marketing strategies, ensuring scalability and quality across projects.

Qualifications

• 7+ years of experience in CRM, lifecycle marketing, or martech operations, ideally in a global organization.
• Strong hands-on experience with marketing automation platforms.
• Proven track record of implementing AI in marketing operations.

Responsibilities

• Lead end-to-end implementation of lifecycle programs in Bloomreach.
• Build and optimise scalable workflows and automation frameworks.
• Act as a bridge between strategy and execution.

Skills

CRM expertise

Lifecycle marketing

Marketing automation platforms

Stakeholder management

Fluency in English

Tools

Bloomreach

Salesforce

Adobe

Job description

Senior Manager, Implementation & Operations - CRM focused

Do you want to shape how customer lifecycle experiences are built and scaled globally?

We are looking for a strategically minded and execution-focused Senior Manager to lead Lifecycle Implementations & Operations across Pandoras global Customer Lifecycle & Membership team.

In this role, you will own how we deploy, optimise, and scale our operational setup in Bloomreach, with a strong focus on driving efficiency and consistency across automated e‑mail and mobile marketing programs.

You will be responsible for building a best‑in‑class operational foundation that caters to both global and market needs—ensuring that our ways of working, processes, and outputs are streamlined, scalable, and future‑ready.

You will play a critical role in transforming how we work, leveraging automation, AI, and smarter workflows to accelerate time to market, reduce complexity, and unlock stronger business impact across markets.

What you will do

Own Lifecycle Implementation & Platform Operations

• Lead end‑to‑end implementation of lifecycle programs in Bloomreach, ensuring consistency, quality, and scalability across markets
• Define and drive best practices, governance, and ways of working across lifecycle and platform operations
• Own the testing roadmap for automated e‑mail and mobile marketing‑related initiatives, including prioritisation and rollout planning
• Ensure stable, efficient, and high‑performing execution of global CRM and loyalty communication programs

Drive Operational Excellence & Scalability

• Build and continuously optimise scalable workflows, templates, and automation frameworks
• Reduce manual effort and operational friction through standardisation and automation
• Ensure fast and efficient scaling of validated lifecycle initiatives across markets

Lead AI‑Driven Transformation of Workflows

• Identify and implement opportunities to leverage AI across lifecycle operations (e.g., content activation, segmentation, personalisation)
• Partner with Digital & Tech to embed AI capabilities into Bloomreach
• Drive new ways of working that increase productivity, speed, and impact

Enable Faster Time to Market

• Act as the bridge between strategy and execution, ensuring initiatives move seamlessly from concept to implementation
• Optimise processes to accelerate deployment of campaigns, features, and lifecycle journeys
• Remove bottlenecks and continuously improve execution speed

Partner Across Functions and Markets

• Work closely with Strategy, Commercial, Digital & Tech, Campaign, and market teams
• Ensure alignment between global frameworks and local market needs
• Act as a trusted advisor on lifecycle execution and operational topics

Build and Lead a High‑Performing Team

• Define the roadmap for lifecycle operations and implementation capabilities
• Lead and develop a team responsible for execution excellence
• Foster a culture of continuous improvement, innovation, and accountability

To succeed in this role, you have

• Significant experience (typically 7+ years) within CRM, lifecycle marketing, or martech operations, ideally in a global organisation
• Strong hands‑on experience with marketing automation platforms such as Bloomreach (a strong plus), Salesforce, or Adobe
• A proven track record of building scalable operational setups and driving efficiency at scale
• Strong understanding of AI solutions and proven track record of implementing AI in marketing operations to drive efficiencies
• A strong ability to translate strategy into structured, executable workflows
• Experience working cross‑functionally across business, tech, and markets
• A structured, data‑driven, and solution‑oriented mindset
• Strong stakeholder management and communication skills, with the ability to influence senior stakeholders
• Commercial understanding of customer lifecycle impact (e.g., CLV, engagement, retention)
• Fluency in English, both written and spoken

You will join a global Customer Lifecycle & Membership team at the centre of Pandoras transformation towards more personalised, data‑driven customer experiences.

This role offers a unique opportunity to:

• Own how lifecycle programs are built and scaled globally
• Shape the future of marketing operations through AI and automation
• Drive meaningful impact on customer experience and business performance
• Work cross‑functionally with some of Pandoras most critical teams and markets

Additional information

Location: Copenhagen V, Denmark
Team: Customer Lifecycle & Membership
Reports to: Director, Customer Lifecycle & Membership