Senior Interactive Toy Designer – Digital-Physical Play

the LEGO Group; Billund; Hybrid; Confidential; Full time

Benefits offered by this job

Family care leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

The LEGO Group in Billund, Denmark, seeks a Senior Interactive Play Designer to drive design, prototyping, and development of interactive play experiences that bring LEGO toys to life. You will explore mechanical, electronic, and digital interactions with hands‑on making and play‑testing.

You will collaborate with engineers, designers, and digital teams to push physical‑digital play and mentor junior designers in a creative, kid‑centered culture.

Qualifications

• A degree or equivalent experience with Toy Design, Industrial Design, Engineering, Game Design, Interaction Design, or a related field.
• Proven experience designing interactive toys, physical‑digital play, or connected play experiences.
• Strong expertise in prototyping physical interactions, using LEGO bricks, 3D printing, and mechatronics.
• Experience with sensors, IoT, and interactive components (e.g., motion sensors, NFC, haptics, sound, motors).
• Hands‑on skills in prototyping tools, such as Arduino, Raspberry Pi, Micro bit, or Unity for interactive play experiences.
• A deep understanding of play mechanics, toy safety, and child‑centered design.
• A passion for working with kids and using play‑testing insights to refine toy experiences.
• A collaborative approach, working across subject areas to bring interactive toys from concept to reality.

Responsibilities

• Invent and prototype new interactive LEGO toys that combine physical movement, sensors, and digital play elements.
• Explore and integrate new toy technologies, such as mechanical functions, IoT sensors, NFC, haptics, and motion tracking.
• Prototype interactive play experiences using physical materials (LEGO bricks, 3D printing, sensors) and digital tools (Unity, Arduino, Micro bit, Raspberry Pi, etc.).
• Iterate and refine toy designs through hands‑on play‑testing with kids, ensuring experiences are intuitive, engaging, and fun.
• Work closely with engineers, model designers, and digital teams to bring interactive play ideas to life.
• Stay up to date on industry trends, exploring new materials, mechanical innovations, and emerging play technologies.
• Mentor and guide designers, fostering an environment of exploration, creativity, and hands‑on prototyping.
• Challenge and push LEGO play innovation, finding new ways to enhance physical‑digital interactions and longevity in play.

Skills

Toy design

Industrial design

Interaction design

Prototyping

Mechatronics

Sensor integration

Unity

3D printing

Education

Toy Design / Industrial Design / Engineering / Game Design or related

Tools

Arduino

Raspberry Pi

Micro bit

Unity

Job description

The LEGO Group in Billund, Denmark, seeks a Senior Interactive Play Designer to drive design, prototyping, and development of interactive play experiences that bring LEGO toys to life. You will explore mechanical, electronic, and digital interactions with hands‑on making and play‑testing.

You will collaborate with engineers, designers, and digital teams to push physical‑digital play and mentor junior designers in a creative, kid‑centered culture.