Senior Frontend Engineer, Martech & CDP Platform

DFDS; Københavns Kommune; On-site; DKK 700,000 - 900,000; Full time

Benefits offered by this job

Office in Copenhagen

Modern facilities

In-person team culture

Job summary

DFDS is seeking a Senior Frontend Engineer - Martech to join a cross‑functional team focused on customer data, analytics, and marketing technology. You will shape platforms, tracking, data flows, consent, and customer experiences to drive personalised journeys.

You will strengthen the Martech foundation, enable scalable data‑driven experiences, and collaborate across engineering, data, CRM, and marketing to deliver reliable insights and activation.

Qualifications

• Strong experience as a frontend engineer or developer at a senior level.
• Experience with Martech, customer platforms, or digital experience ecosystems.
• Experience with tracking, analytics implementations, customer data flows, and CRM-related integrations.
• Understanding of how customer data, consent, personalisation and activation come together across platforms.
• Experience with CDPs and Twilio Segment is a significant advantage.

Responsibilities

• Build and improve frontend implementations that support customer journeys and Martech use cases.
• Help establish and evolve a strong CDP foundation, with Twilio Segment experience a strong advantage.
• Work with tracking, analytics, and customer data flows to enable reliable insights across web and CRM platforms.
• Contribute to abandoned basket flows, B2B newsletter consent flows, and content classification/personalisation projects.
• Collaborate with engineering, data, CRM, and marketing to balance technical quality with business value.

Skills

Frontend engineer

Martech

CDP

Twilio Segment

Tracking & analytics

CRM integrations

Personalisation

Tools

Twilio Segment

Job description

DFDS is seeking a Senior Frontend Engineer - Martech to join a cross‑functional team focused on customer data, analytics, and marketing technology. You will shape platforms, tracking, data flows, consent, and customer experiences to drive personalised journeys.

You will strengthen the Martech foundation, enable scalable data‑driven experiences, and collaborate across engineering, data, CRM, and marketing to deliver reliable insights and activation.