Sales Development Representative - Swedish speaking (Copenhagen)

Formalize ApS; Aarhus; On-site; DKK 285,000 - 295,000; Full time

Benefits offered by this job

Lunch

Health insurance

Social events

Job summary

Formalize ApS is looking for a Sales Development Representative in Copenhagen to drive outbound opportunities in the Swedish market. You will collaborate with a Nordic team to grow the pipeline and support the sales motion across markets.

You will identify and contact prospects, qualify leads, and help set meetings for Account Executives while maintaining accurate CRM records. The role combines a fast-paced scale-up environment with growth opportunities and a hybrid work arrangement.

Qualifications

• Native Swedish with professional English fluency.
• Norwegian is a strong plus.
• Strong communication and ability to engage prospects.
• Excellent organization and multitasking in a fast-paced environment.
• Self-motivated with growth mindset in a scale-up.

Responsibilities

• Generate new sales opportunities through outbound efforts in the Swedish market.
• Identify, contact and qualify potential customers and set meetings.
• Act as a trusted advisor and frontline ambassador, building brand awareness.
• Design prospecting strategies and coordinate with Account Executives.
• Maintain records of interactions in HubSpot CRM.

Skills

Swedish (native)

English (fluent)

Norwegian (nice-to-have)

Outbound prospecting

CRM experience

Tools

HubSpot

Job description

Like talking to people and driving results? As an SDR, you’ll be on the front lines of our sales process by identifying prospects, creating opportunities, and helping us grow faster every day!

About the Role & Team

Our Copenhagen office is a vibrant, international office gathering 60+ colleagues. We’ve built a unique setup that brings together a diverse mix of departments, including People, Sales, Finance, Marketing, and Product & Development, all working side-by-side.

Our Nordic sales team currently consists of four dedicated members based in Aarhus, while our Sales Director Nordics is located in Copenhagen.

You’ll become part of a driven and supportive environment where collaboration and results go hand in hand, working closely across markets and functions. As our new Sales Development Representative, your main objective will be to drive revenue growth while contributing to the team’s continued success and future expansion.

What you will do

• Generate new sales opportunities primarily through outbound efforts in the Swedish market, focusing on the Formalize product
• Identify, contact and communicate with potential customers or partners with the aim of organising client meetings
• Operate as an entrusted advisor and frontline ambassador towards our potential customers, as you will be the first point of contact, building brand awareness towards our solutions and services
• Carefully design your prospecting strategies and reach out to set up meetings for our Account Executives
• Maintain accurate records of all interactions in our CRM system, HubSpot

What you bring

• Native proficiency in Swedish with professional fluency in English; Norwegian is a strong plus
• Excellent communication skills and confidence engaging prospects via phone, email, and LinkedIn
• Strong organizational skills with the ability to manage multiple leads and priorities
• Self-motivated and eager to grow in a fast-paced, evolving scale-up environment

It is not a requirement to have many years of sales experience, but it is a plus if you have. Most importantly, we are looking for people with the right drive and motivation.

Practicalities

• Salary:
  • Base Salary: 25,500 - 26,400 DKK / month (depending on experience)
  • On-Target Earnings (OTE): Expect to earn between 32,000 – 33,000 DKK / month in total when hitting your targets. Your commission is uncapped, meaning there is no ceiling on how much you can earn if you outperform
• Office location: Skelbækgade 2, Copenhagen
• Working hours: 37 hours a week, with one day working from home

You will be offered a base salary of 25.500 DKK, when being new to the SDR role. Candidates with significant, directly relevant sales or lead-generation experience may be offered up to 26.400 DKK, based on an assessment of prior qualifications.

Our salary levels are directly linked to our structured career framework, which includes regular performance reviews. As you build skills, take on new responsibilities, and progress in your role, your salary grows with you. Our framework makes development clear and transparent, so you always know what the next step looks like.

What do we offer you?

• Thorough pre- and onboarding to set you up for success
• A culture of ownership, trust, and independence with the support you need
• Continuous development through bi-annual growth talks and weekly check-ins
• Benefits, including lunch, health insurance, and social events
• A strong team spirit where we celebrate wins and enjoy time together across offices
• Our annual Global Summit, where the whole company meets and connects

Our recruitment process

• 15-30 minutes online interview with our Talent Acquisition team
• 30-minute online interview with our SDR Team Lead
• Completion of Personality Assessment & Case Presentation
• 60 minutes case interview with our SDR Team Lead & Head of Sales Development